IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
NA - Nord America 7.507
EU - Europa 5.097
AS - Asia 327
Continente sconosciuto - Info sul continente non disponibili 23
OC - Oceania 7
AF - Africa 6
SA - Sud America 2
Totale 12.969
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Nazione #
US - Stati Uniti d'America 7.469
GB - Regno Unito 2.717
SE - Svezia 792
UA - Ucraina 521
FR - Francia 332
IT - Italia 216
DE - Germania 177
CN - Cina 142
FI - Finlandia 88
VN - Vietnam 84
PL - Polonia 78
IE - Irlanda 62
CA - Canada 35
RU - Federazione Russa 31
IN - India 30
NL - Olanda 30
EU - Europa 23
SG - Singapore 23
CZ - Repubblica Ceca 20
IR - Iran 11
JP - Giappone 11
IL - Israele 7
AU - Australia 5
KR - Corea 5
RO - Romania 5
DK - Danimarca 4
PT - Portogallo 4
BE - Belgio 3
ES - Italia 3
HR - Croazia 3
PH - Filippine 3
TN - Tunisia 3
BG - Bulgaria 2
LU - Lussemburgo 2
MY - Malesia 2
NZ - Nuova Zelanda 2
SK - Slovacchia (Repubblica Slovacca) 2
TR - Turchia 2
TW - Taiwan 2
AT - Austria 1
BR - Brasile 1
CO - Colombia 1
HK - Hong Kong 1
HN - Honduras 1
HU - Ungheria 1
KZ - Kazakistan 1
LK - Sri Lanka 1
LT - Lituania 1
MA - Marocco 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
MX - Messico 1
PA - Panama 1
PK - Pakistan 1
SC - Seychelles 1
ZW - Zimbabwe 1
Totale 12.969
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Città #
Southend 2.608
Woodbridge 940
Fairfield 935
Houston 742
Ashburn 702
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 469
Seattle 422
Cambridge 333
Dearborn 228
Beijing 101
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 62
Dublin 58
Taranto 36
Boardman 31
New York 31
Redwood City 30
San Diego 30
London 28
Helsinki 20
Milan 20
Brno 17
Dallas 15
Norwalk 15
Macerata 14
Bari 13
Augusta 12
Leawood 11
Boston 10
Mumbai 10
Singapore 10
Verona 10
Redmond 9
Ardabil 8
Rome 7
San Mateo 7
Hefei 6
New Bedfont 6
Renton 6
Chiswick 5
Edinburgh 5
Kunming 5
Las Vegas 5
Washington 5
Amsterdam 4
Kenmore 4
Kilburn 4
Mcallen 4
Paris 4
Prescot 4
Radomsko 4
Birmingham 3
Chicago 3
Frankfurt am Main 3
Goldsboro 3
Guangzhou 3
Gunzenhausen 3
Jinan 3
Kyiv 3
Madrid 3
Miami 3
Monmouth Junction 3
Rochester 3
Santa Clara 3
Stuttgart 3
Aarhus 2
Acton 2
Antwerpen 2
Bangalore 2
Barcelos 2
Berlin 2
Bielefeld 2
Bolzano 2
Bucharest 2
Cologne 2
Copenhagen 2
Craiova 2
Duncan 2
Empoli 2
Forest City 2
Lisbon 2
Los Angeles 2
Maastricht 2
Mapo-gu 2
Munich 2
Nanjing 2
Nanning 2
Nieuwerkerk 2
Nottingham 2
Phoenix 2
Prešov 2
Quezon City 2
Seoul 2
Shanghai 2
Totale 10.090
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Nome #
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 297
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 277
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 266
The Changing Consumer in the Nether­lands 264
Decomposing the Sales Promotion Bump with Store Data 241
Modelling and Marketing, Two Important Concepts and the Connection Between Them 235
Varying Parameter Models to Accommodate Dynamic Promotion Effects 234
An Empirical Investigation of Marketing Planning 233
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 230
Analytics for Customer Engagement 229
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 228
Competitive Reaction versus Consumer response: Do Managers Overreact? 227
Estimation of the Demand for Electricity 226
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 225
Bias in Consumer Panel and Store Audit Data 224
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 222
Effects of Tobacco Advertising on Tobacco Consumption 220
Diffusion of Franchising as an Innovation of Managerial Organization 219
Comparing Scanner Data with Traditional Store Audit Data 219
Some Comments on the Development and Application of Linear Learning Models 218
Explaining Competitive Reaction Effects 215
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 213
Modeling Competitive Reaction Effects 212
Rejoinder for Market Response Models and Marketing Practice 211
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 211
On the Predictive Power of Market Share Attraction Models 210
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 210
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 208
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 207
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 206
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 204
Diagnosing Competitive Reactions using (aggregated) Scanner Data 204
Building Models for Marketing Decisions 203
Understanding Marketing Department’s Influence within the Firm 202
Drivers of Peak-Sales for Pharmaceutical Brands 202
Semiparametric Analysis to Estimate the Deal Effect Curve 199
Hierarchical versus Other Market Share Models for Markets with Many Items 198
Predicting Advertising Expenditures using Intention Surveys 197
Modeling the Effects of Pharmaceutical Marketing 197
The Relative Performance of bivariate causality tests in small samples 194
Explaining behavioural intentions toward co-branded products 189
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 187
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 177
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 175
Market Response Models and Marketing Practice 172
Building Models for Marketing Decisions: Past, Present, and Future 168
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 168
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 167
Co-branding: the State-of-the-Art 167
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 166
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 161
Does Competitive Entry Structurally Change Key Marketing Metrics? 158
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 151
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 146
The Changing Consumer in the European Union 144
Marketing, accounting en finance: Een spannende driehoeksverhouding 141
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 140
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 138
Once Again: Econometric Model Building in Marketing 137
The Customer Concept: The Basis for a New Marketing Paradigm 137
Marketing variables in macro-level diffusion model 137
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 137
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 136
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 131
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 129
Marketing Decisions Based on Econometric Models 118
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 97
Models for Marketing Decisions: Postcriptum 88
Totale 12.999
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Categoria #
all - tutte 38.787
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 38.787
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2018/2019233 0 0 0 0 0 0 0 0 0 0 0 233
2019/20203.103 130 161 448 1.000 255 258 214 158 266 82 128 3
2020/20212.552 71 146 368 25 510 167 200 57 286 89 438 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
Totale 12.999