IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
NA - Nord America 7.587
EU - Europa 5.359
AS - Asia 555
SA - Sud America 110
Continente sconosciuto - Info sul continente non disponibili 23
AF - Africa 12
OC - Oceania 8
Totale 13.654
Salva come PNG Salva come JPEG
Nazione #
US - Stati Uniti d'America 7.548
GB - Regno Unito 2.718
SE - Svezia 792
UA - Ucraina 522
FR - Francia 335
IT - Italia 231
SG - Singapore 200
DE - Germania 188
NL - Olanda 183
CN - Cina 148
BR - Brasile 96
FI - Finlandia 95
RU - Federazione Russa 91
VN - Vietnam 84
PL - Polonia 78
IE - Irlanda 62
CA - Canada 35
IN - India 30
CZ - Repubblica Ceca 29
EU - Europa 23
JP - Giappone 16
TW - Taiwan 13
IR - Iran 12
HK - Hong Kong 7
IL - Israele 7
AR - Argentina 6
KR - Corea 6
AU - Australia 5
IQ - Iraq 5
MY - Malesia 5
RO - Romania 5
DK - Danimarca 4
PT - Portogallo 4
BE - Belgio 3
ES - Italia 3
HR - Croazia 3
LK - Sri Lanka 3
NZ - Nuova Zelanda 3
PH - Filippine 3
PK - Pakistan 3
TN - Tunisia 3
TR - Turchia 3
BG - Bulgaria 2
CO - Colombia 2
EC - Ecuador 2
EG - Egitto 2
KZ - Kazakistan 2
LU - Lussemburgo 2
MX - Messico 2
OM - Oman 2
SK - Slovacchia (Repubblica Slovacca) 2
UY - Uruguay 2
UZ - Uzbekistan 2
ZA - Sudafrica 2
AE - Emirati Arabi Uniti 1
AO - Angola 1
AT - Austria 1
CL - Cile 1
HN - Honduras 1
HU - Ungheria 1
KG - Kirghizistan 1
LB - Libano 1
LT - Lituania 1
LV - Lettonia 1
MA - Marocco 1
MD - Moldavia 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
PA - Panama 1
SC - Seychelles 1
SN - Senegal 1
VE - Venezuela 1
ZW - Zimbabwe 1
Totale 13.654
Salva come PNG Salva come JPEG
Città #
Southend 2.608
Woodbridge 940
Fairfield 935
Houston 742
Ashburn 713
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 469
Seattle 422
Cambridge 333
Dearborn 228
Beijing 101
Dong Ket 82
Guido 76
Singapore 76
Kraków 68
Princeton 68
Philadelphia 62
Dublin 58
Taranto 36
Boardman 31
New York 31
Redwood City 30
San Diego 30
London 28
Helsinki 27
Brno 26
Milan 20
Atlanta 18
Dallas 15
Norwalk 15
Macerata 14
Bari 13
Augusta 12
Leawood 11
Boston 10
Mumbai 10
Verona 10
Moscow 9
Redmond 9
Rome 9
Santa Clara 9
Taichung 9
Ardabil 8
Munich 7
San Mateo 7
São Paulo 7
Brasília 6
Hefei 6
Los Angeles 6
New Bedfont 6
Renton 6
Chiswick 5
Edinburgh 5
Kunming 5
Las Vegas 5
Paris 5
Shanghai 5
Turin 5
Washington 5
Amsterdam 4
Cologne 4
Curitiba 4
Hong Kong 4
Kenmore 4
Kilburn 4
Mcallen 4
Prescot 4
Radomsko 4
Belo Horizonte 3
Birmingham 3
Chicago 3
Frankfurt am Main 3
Goldsboro 3
Guangzhou 3
Gunzenhausen 3
Jinan 3
Juiz de Fora 3
Kurakakiuchi 3
Kyiv 3
Madrid 3
Miami 3
Monmouth Junction 3
New Taipei City 3
Rio de Janeiro 3
Rochester 3
Stuttgart 3
Aarhus 2
Acton 2
Antwerpen 2
Augusto Pestana 2
Baghdad 2
Bangalore 2
Barcelos 2
Berlin 2
Bielefeld 2
Bolzano 2
Bragança Paulista 2
Bucharest 2
Totale 10.257
Salva come PNG Salva come JPEG
Nome #
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 305
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 286
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 284
The Changing Consumer in the Nether­lands 274
Decomposing the Sales Promotion Bump with Store Data 260
Modelling and Marketing, Two Important Concepts and the Connection Between Them 245
Analytics for Customer Engagement 244
Varying Parameter Models to Accommodate Dynamic Promotion Effects 242
An Empirical Investigation of Marketing Planning 241
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 240
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 239
Competitive Reaction versus Consumer response: Do Managers Overreact? 238
Bias in Consumer Panel and Store Audit Data 236
Estimation of the Demand for Electricity 235
Diffusion of Franchising as an Innovation of Managerial Organization 232
Comparing Scanner Data with Traditional Store Audit Data 231
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 230
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 230
Effects of Tobacco Advertising on Tobacco Consumption 229
Explaining Competitive Reaction Effects 228
Some Comments on the Development and Application of Linear Learning Models 226
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 224
Rejoinder for Market Response Models and Marketing Practice 221
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 221
Building Models for Marketing Decisions 220
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 220
On the Predictive Power of Market Share Attraction Models 219
Understanding Marketing Department’s Influence within the Firm 218
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 218
Modeling Competitive Reaction Effects 217
Drivers of Peak-Sales for Pharmaceutical Brands 217
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 216
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 214
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 212
Predicting Advertising Expenditures using Intention Surveys 211
Diagnosing Competitive Reactions using (aggregated) Scanner Data 211
Explaining behavioural intentions toward co-branded products 208
Hierarchical versus Other Market Share Models for Markets with Many Items 207
Semiparametric Analysis to Estimate the Deal Effect Curve 205
Modeling the Effects of Pharmaceutical Marketing 205
The Relative Performance of bivariate causality tests in small samples 198
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 196
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 191
Market Response Models and Marketing Practice 185
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 185
Co-branding: the State-of-the-Art 185
Building Models for Marketing Decisions: Past, Present, and Future 181
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 177
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 174
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 172
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 172
Does Competitive Entry Structurally Change Key Marketing Metrics? 165
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 155
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 154
The Changing Consumer in the European Union 154
Marketing, accounting en finance: Een spannende driehoeksverhouding 152
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 150
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 147
Once Again: Econometric Model Building in Marketing 146
The Customer Concept: The Basis for a New Marketing Paradigm 146
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 146
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 146
Marketing variables in macro-level diffusion model 143
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 143
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 140
Marketing Decisions Based on Econometric Models 127
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 100
Models for Marketing Decisions: Postcriptum 95
Totale 13.684
Salva come PNG Salva come JPEG
Categoria #
all - tutte 46.561
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 46.561
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/2020213 0 0 0 0 0 0 0 0 0 82 128 3
2020/20212.552 71 146 368 25 510 167 200 57 286 89 438 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/2025685 85 34 47 32 19 34 26 110 96 202 0 0
Totale 13.684