IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
EU - Europa 18.041
NA - Nord America 9.399
AS - Asia 1.651
SA - Sud America 267
AF - Africa 59
Continente sconosciuto - Info sul continente non disponibili 24
OC - Oceania 8
Totale 29.449
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Nazione #
FI - Finlandia 11.330
US - Stati Uniti d'America 9.331
GB - Regno Unito 2.743
RU - Federazione Russa 1.247
SE - Svezia 799
SG - Singapore 711
UA - Ucraina 524
FR - Francia 406
CN - Cina 371
NL - Olanda 261
IT - Italia 254
DE - Germania 226
BR - Brasile 209
VN - Vietnam 150
HK - Hong Kong 129
PL - Polonia 94
IN - India 80
IE - Irlanda 63
CA - Canada 50
CZ - Repubblica Ceca 32
JP - Giappone 27
MA - Marocco 27
EU - Europa 23
IQ - Iraq 22
AR - Argentina 19
BD - Bangladesh 17
CO - Colombia 14
TR - Turchia 13
TW - Taiwan 13
IR - Iran 12
PH - Filippine 12
ES - Italia 11
SA - Arabia Saudita 11
MX - Messico 10
PK - Pakistan 10
ID - Indonesia 8
IL - Israele 8
MY - Malesia 8
PT - Portogallo 8
ZA - Sudafrica 8
KR - Corea 7
EC - Ecuador 6
RO - Romania 6
TN - Tunisia 6
AE - Emirati Arabi Uniti 5
AU - Australia 5
CL - Cile 5
LB - Libano 5
LK - Sri Lanka 5
OM - Oman 5
UZ - Uzbekistan 5
AZ - Azerbaigian 4
BE - Belgio 4
DK - Danimarca 4
PY - Paraguay 4
VE - Venezuela 4
BG - Bulgaria 3
HR - Croazia 3
KW - Kuwait 3
KZ - Kazakistan 3
MD - Moldavia 3
NZ - Nuova Zelanda 3
SN - Senegal 3
ZW - Zimbabwe 3
AL - Albania 2
AT - Austria 2
BB - Barbados 2
BO - Bolivia 2
EG - Egitto 2
JO - Giordania 2
KE - Kenya 2
LT - Lituania 2
LU - Lussemburgo 2
LV - Lettonia 2
PA - Panama 2
PE - Perù 2
SK - Slovacchia (Repubblica Slovacca) 2
UY - Uruguay 2
AO - Angola 1
BQ - ???statistics.table.value.countryCode.BQ??? 1
CH - Svizzera 1
DZ - Algeria 1
ET - Etiopia 1
GQ - Guinea Equatoriale 1
HN - Honduras 1
HU - Ungheria 1
IS - Islanda 1
JM - Giamaica 1
KG - Kirghizistan 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
NE - Niger 1
NG - Nigeria 1
NI - Nicaragua 1
NO - Norvegia 1
QA - Qatar 1
RS - Serbia 1
SC - Seychelles 1
SI - Slovenia 1
Totale 29.445
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Città #
Helsinki 11.244
Southend 2.608
Ashburn 1.000
Woodbridge 940
Fairfield 935
Houston 745
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 472
Singapore 458
San Jose 425
Seattle 425
Council Bluffs 389
Cambridge 333
Dearborn 228
Dallas 213
Beijing 157
Hong Kong 124
Moscow 124
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 63
Lauterbourg 60
Dublin 59
New York 54
Los Angeles 47
Buffalo 44
Taranto 36
London 35
Boardman 32
Chicago 32
Redwood City 30
San Diego 30
Brno 26
Casablanca 23
Munich 23
Atlanta 22
Santa Clara 22
Milan 21
São Paulo 21
Ho Chi Minh City 20
The Dalles 20
Turku 18
Warsaw 17
Hanoi 16
Boston 15
Frankfurt am Main 15
Mumbai 15
Norwalk 15
Rome 15
Macerata 14
Salt Lake City 14
Augusta 13
Bari 13
Guangzhou 13
Shanghai 13
Leawood 11
Tampa 11
Tokyo 11
Miami 10
San Francisco 10
Verona 10
Amsterdam 9
Brooklyn 9
Orem 9
Redmond 9
Taichung 9
Ardabil 8
Chennai 8
Denver 8
Stockholm 8
Brasília 7
Ludhiana 7
Medellín 7
Paris 7
Phoenix 7
San Mateo 7
Turin 7
Baghdad 6
Belo Horizonte 6
Hefei 6
New Bedfont 6
Poplar 6
Renton 6
Rio de Janeiro 6
Buenos Aires 5
Chiswick 5
Edinburgh 5
Elk Grove Village 5
Johannesburg 5
Juiz de Fora 5
Kuala Lumpur 5
Kunming 5
Las Vegas 5
Montreal 5
Sterling 5
Tashkent 5
Totale 23.962
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Nome #
Analytics for Customer Engagement 2.200
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 2.173
Drivers of Peak-Sales for Pharmaceutical Brands 2.159
Modeling the Effects of Pharmaceutical Marketing 2.133
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 2.127
Marketing, accounting en finance: Een spannende driehoeksverhouding 2.077
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 376
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 370
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 363
Decomposing the Sales Promotion Bump with Store Data 355
The Changing Consumer in the Nether­lands 336
An Empirical Investigation of Marketing Planning 323
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 320
Bias in Consumer Panel and Store Audit Data 317
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 312
Competitive Reaction versus Consumer response: Do Managers Overreact? 309
Comparing Scanner Data with Traditional Store Audit Data 308
Diffusion of Franchising as an Innovation of Managerial Organization 307
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 307
Varying Parameter Models to Accommodate Dynamic Promotion Effects 304
Modelling and Marketing, Two Important Concepts and the Connection Between Them 303
Effects of Tobacco Advertising on Tobacco Consumption 299
Some Comments on the Development and Application of Linear Learning Models 297
Estimation of the Demand for Electricity 295
Explaining Competitive Reaction Effects 293
Building Models for Marketing Decisions 292
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 289
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 285
Understanding Marketing Department’s Influence within the Firm 283
Modeling Competitive Reaction Effects 283
On the Predictive Power of Market Share Attraction Models 283
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 283
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 283
Co-branding: the State-of-the-Art 276
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 276
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 275
Diagnosing Competitive Reactions using (aggregated) Scanner Data 274
Hierarchical versus Other Market Share Models for Markets with Many Items 274
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 274
Predicting Advertising Expenditures using Intention Surveys 273
Rejoinder for Market Response Models and Marketing Practice 272
Explaining behavioural intentions toward co-branded products 269
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 268
Semiparametric Analysis to Estimate the Deal Effect Curve 265
The Relative Performance of bivariate causality tests in small samples 259
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 257
Building Models for Marketing Decisions: Past, Present, and Future 256
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 245
Market Response Models and Marketing Practice 244
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 237
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 237
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 237
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 231
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 224
Does Competitive Entry Structurally Change Key Marketing Metrics? 221
The Changing Consumer in the European Union 215
Marketing Decisions Based on Econometric Models 214
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 212
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 211
The Customer Concept: The Basis for a New Marketing Paradigm 210
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 209
Once Again: Econometric Model Building in Marketing 206
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 206
Marketing variables in macro-level diffusion model 202
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 200
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 199
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 155
Models for Marketing Decisions: Postcriptum 152
Totale 29.479
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Categoria #
all - tutte 72.275
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 72.275
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021195 0 0 0 0 0 0 0 0 0 0 0 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/20251.131 85 34 47 32 19 34 26 110 96 205 223 220
2025/202615.349 205 226 220 372 250 150 603 782 11.877 218 299 147
Totale 29.479