IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
EU - Europa 18.035
NA - Nord America 8.924
AS - Asia 1.637
SA - Sud America 267
AF - Africa 59
Continente sconosciuto - Info sul continente non disponibili 24
OC - Oceania 8
Totale 28.954
Salva come PNG Salva come JPEG
Nazione #
FI - Finlandia 11.330
US - Stati Uniti d'America 8.860
GB - Regno Unito 2.743
RU - Federazione Russa 1.247
SE - Svezia 799
SG - Singapore 709
UA - Ucraina 524
FR - Francia 406
CN - Cina 365
NL - Olanda 260
IT - Italia 250
DE - Germania 226
BR - Brasile 209
VN - Vietnam 150
HK - Hong Kong 127
PL - Polonia 94
IN - India 80
IE - Irlanda 63
CA - Canada 47
CZ - Repubblica Ceca 32
JP - Giappone 27
MA - Marocco 27
EU - Europa 23
IQ - Iraq 22
AR - Argentina 19
BD - Bangladesh 16
CO - Colombia 14
TR - Turchia 13
TW - Taiwan 13
IR - Iran 12
PH - Filippine 12
ES - Italia 11
SA - Arabia Saudita 11
PK - Pakistan 10
MX - Messico 9
ID - Indonesia 8
IL - Israele 8
MY - Malesia 8
PT - Portogallo 8
ZA - Sudafrica 8
KR - Corea 7
EC - Ecuador 6
RO - Romania 6
TN - Tunisia 6
AE - Emirati Arabi Uniti 5
AU - Australia 5
CL - Cile 5
LB - Libano 5
LK - Sri Lanka 5
OM - Oman 5
UZ - Uzbekistan 5
AZ - Azerbaigian 4
BE - Belgio 4
DK - Danimarca 4
PY - Paraguay 4
VE - Venezuela 4
BG - Bulgaria 3
HR - Croazia 3
KZ - Kazakistan 3
MD - Moldavia 3
NZ - Nuova Zelanda 3
SN - Senegal 3
ZW - Zimbabwe 3
AL - Albania 2
AT - Austria 2
BB - Barbados 2
BO - Bolivia 2
EG - Egitto 2
JO - Giordania 2
KE - Kenya 2
LT - Lituania 2
LU - Lussemburgo 2
LV - Lettonia 2
PA - Panama 2
PE - Perù 2
SK - Slovacchia (Repubblica Slovacca) 2
UY - Uruguay 2
AO - Angola 1
BQ - ???statistics.table.value.countryCode.BQ??? 1
CH - Svizzera 1
DZ - Algeria 1
ET - Etiopia 1
GQ - Guinea Equatoriale 1
HN - Honduras 1
HU - Ungheria 1
IS - Islanda 1
JM - Giamaica 1
KG - Kirghizistan 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
NE - Niger 1
NG - Nigeria 1
NI - Nicaragua 1
QA - Qatar 1
RS - Serbia 1
SC - Seychelles 1
SI - Slovenia 1
SY - Repubblica araba siriana 1
TZ - Tanzania 1
Totale 28.952
Salva come PNG Salva come JPEG
Città #
Helsinki 11.244
Southend 2.608
Ashburn 998
Woodbridge 940
Fairfield 935
Houston 744
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 472
Singapore 457
Seattle 424
San Jose 379
Cambridge 333
Dearborn 228
Dallas 213
Beijing 156
Moscow 124
Hong Kong 122
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 63
Lauterbourg 60
Dublin 59
New York 50
Los Angeles 47
Buffalo 44
Taranto 36
London 35
Boardman 32
Chicago 32
Redwood City 30
San Diego 30
Brno 26
Casablanca 23
Munich 23
Santa Clara 22
Atlanta 21
São Paulo 21
Ho Chi Minh City 20
Milan 20
The Dalles 20
Turku 18
Warsaw 17
Hanoi 16
Boston 15
Frankfurt am Main 15
Mumbai 15
Norwalk 15
Macerata 14
Salt Lake City 14
Augusta 13
Bari 13
Guangzhou 13
Rome 13
Shanghai 12
Leawood 11
Tokyo 11
Tampa 10
Verona 10
Amsterdam 9
Brooklyn 9
Miami 9
Orem 9
Redmond 9
San Francisco 9
Taichung 9
Ardabil 8
Chennai 8
Denver 8
Stockholm 8
Brasília 7
Ludhiana 7
Medellín 7
Paris 7
San Mateo 7
Turin 7
Baghdad 6
Belo Horizonte 6
Hefei 6
New Bedfont 6
Phoenix 6
Poplar 6
Renton 6
Rio de Janeiro 6
Buenos Aires 5
Chiswick 5
Edinburgh 5
Elk Grove Village 5
Johannesburg 5
Juiz de Fora 5
Kuala Lumpur 5
Kunming 5
Las Vegas 5
Montreal 5
Sterling 5
Tashkent 5
Washington 5
Totale 23.511
Salva come PNG Salva come JPEG
Nome #
Analytics for Customer Engagement 2.192
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 2.167
Drivers of Peak-Sales for Pharmaceutical Brands 2.149
Modeling the Effects of Pharmaceutical Marketing 2.125
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 2.117
Marketing, accounting en finance: Een spannende driehoeksverhouding 2.069
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 370
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 361
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 356
Decomposing the Sales Promotion Bump with Store Data 349
The Changing Consumer in the Nether­lands 330
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 317
An Empirical Investigation of Marketing Planning 316
Bias in Consumer Panel and Store Audit Data 310
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 302
Modelling and Marketing, Two Important Concepts and the Connection Between Them 299
Competitive Reaction versus Consumer response: Do Managers Overreact? 298
Diffusion of Franchising as an Innovation of Managerial Organization 298
Comparing Scanner Data with Traditional Store Audit Data 298
Varying Parameter Models to Accommodate Dynamic Promotion Effects 298
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 298
Effects of Tobacco Advertising on Tobacco Consumption 293
Some Comments on the Development and Application of Linear Learning Models 291
Estimation of the Demand for Electricity 289
Explaining Competitive Reaction Effects 288
Building Models for Marketing Decisions 286
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 280
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 279
Modeling Competitive Reaction Effects 277
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 277
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 276
On the Predictive Power of Market Share Attraction Models 275
Understanding Marketing Department’s Influence within the Firm 274
Diagnosing Competitive Reactions using (aggregated) Scanner Data 269
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 269
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 268
Rejoinder for Market Response Models and Marketing Practice 267
Hierarchical versus Other Market Share Models for Markets with Many Items 267
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 266
Predicting Advertising Expenditures using Intention Surveys 266
Co-branding: the State-of-the-Art 265
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 263
Explaining behavioural intentions toward co-branded products 262
Semiparametric Analysis to Estimate the Deal Effect Curve 258
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 251
The Relative Performance of bivariate causality tests in small samples 251
Building Models for Marketing Decisions: Past, Present, and Future 250
Market Response Models and Marketing Practice 237
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 237
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 230
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 229
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 227
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 222
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 218
Does Competitive Entry Structurally Change Key Marketing Metrics? 212
The Changing Consumer in the European Union 208
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 205
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 205
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 202
Marketing Decisions Based on Econometric Models 201
The Customer Concept: The Basis for a New Marketing Paradigm 200
Once Again: Econometric Model Building in Marketing 199
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 198
Marketing variables in macro-level diffusion model 198
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 193
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 192
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 149
Models for Marketing Decisions: Postcriptum 146
Totale 28.984
Salva come PNG Salva come JPEG
Categoria #
all - tutte 70.357
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 70.357
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/2021722 0 0 0 0 0 0 0 0 0 89 438 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/20251.131 85 34 47 32 19 34 26 110 96 205 223 220
2025/202614.854 205 226 220 372 250 150 603 782 11.877 169 0 0
Totale 28.984