IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
NA - Nord America 7.561
EU - Europa 5.189
AS - Asia 426
Continente sconosciuto - Info sul continente non disponibili 23
OC - Oceania 8
AF - Africa 7
SA - Sud America 5
Totale 13.219
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Nazione #
US - Stati Uniti d'America 7.523
GB - Regno Unito 2.718
SE - Svezia 792
UA - Ucraina 521
FR - Francia 334
IT - Italia 223
DE - Germania 184
CN - Cina 148
SG - Singapore 96
FI - Finlandia 95
RU - Federazione Russa 87
VN - Vietnam 84
PL - Polonia 78
IE - Irlanda 62
CA - Canada 35
NL - Olanda 32
IN - India 30
CZ - Repubblica Ceca 29
EU - Europa 23
JP - Giappone 13
IR - Iran 11
TW - Taiwan 10
IL - Israele 7
KR - Corea 6
AU - Australia 5
MY - Malesia 5
RO - Romania 5
DK - Danimarca 4
PT - Portogallo 4
BE - Belgio 3
ES - Italia 3
HK - Hong Kong 3
HR - Croazia 3
NZ - Nuova Zelanda 3
PH - Filippine 3
TN - Tunisia 3
TR - Turchia 3
BG - Bulgaria 2
LK - Sri Lanka 2
LU - Lussemburgo 2
SK - Slovacchia (Repubblica Slovacca) 2
AE - Emirati Arabi Uniti 1
AR - Argentina 1
AT - Austria 1
BR - Brasile 1
CL - Cile 1
CO - Colombia 1
EC - Ecuador 1
EG - Egitto 1
HN - Honduras 1
HU - Ungheria 1
KG - Kirghizistan 1
KZ - Kazakistan 1
LT - Lituania 1
LV - Lettonia 1
MA - Marocco 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
MX - Messico 1
PA - Panama 1
PK - Pakistan 1
SC - Seychelles 1
ZW - Zimbabwe 1
Totale 13.219
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Città #
Southend 2.608
Woodbridge 940
Fairfield 935
Houston 742
Ashburn 712
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 469
Seattle 422
Cambridge 333
Dearborn 228
Beijing 101
Dong Ket 82
Guido 76
Singapore 70
Kraków 68
Princeton 68
Philadelphia 62
Dublin 58
Taranto 36
Boardman 31
New York 31
Redwood City 30
San Diego 30
London 28
Helsinki 27
Brno 26
Milan 20
Atlanta 18
Dallas 15
Norwalk 15
Macerata 14
Bari 13
Augusta 12
Leawood 11
Boston 10
Mumbai 10
Verona 10
Redmond 9
Rome 9
Taichung 9
Ardabil 8
Moscow 8
Munich 7
San Mateo 7
Hefei 6
Los Angeles 6
New Bedfont 6
Renton 6
Chiswick 5
Edinburgh 5
Kunming 5
Las Vegas 5
Paris 5
Shanghai 5
Washington 5
Amsterdam 4
Kenmore 4
Kilburn 4
Mcallen 4
Prescot 4
Radomsko 4
Birmingham 3
Chicago 3
Frankfurt am Main 3
Goldsboro 3
Guangzhou 3
Gunzenhausen 3
Jinan 3
Kyiv 3
Madrid 3
Miami 3
Monmouth Junction 3
Rochester 3
Santa Clara 3
Stuttgart 3
Aarhus 2
Acton 2
Antwerpen 2
Bangalore 2
Barcelos 2
Berlin 2
Bielefeld 2
Bolzano 2
Bucharest 2
Buffalo 2
Cologne 2
Colombo 2
Copenhagen 2
Craiova 2
Duncan 2
Empoli 2
Forest City 2
Kuala Lumpur 2
Lisbon 2
Maastricht 2
Mapo-gu 2
Nanjing 2
Nanning 2
Totale 10.220
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Nome #
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 300
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 281
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 271
The Changing Consumer in the Nether­lands 268
Decomposing the Sales Promotion Bump with Store Data 250
Modelling and Marketing, Two Important Concepts and the Connection Between Them 239
Varying Parameter Models to Accommodate Dynamic Promotion Effects 238
An Empirical Investigation of Marketing Planning 236
Analytics for Customer Engagement 235
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 234
Bias in Consumer Panel and Store Audit Data 232
Competitive Reaction versus Consumer response: Do Managers Overreact? 231
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 231
Estimation of the Demand for Electricity 228
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 226
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 226
Effects of Tobacco Advertising on Tobacco Consumption 223
Comparing Scanner Data with Traditional Store Audit Data 223
Diffusion of Franchising as an Innovation of Managerial Organization 221
Some Comments on the Development and Application of Linear Learning Models 221
Explaining Competitive Reaction Effects 220
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 215
Modeling Competitive Reaction Effects 214
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 213
Building Models for Marketing Decisions 212
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 212
Rejoinder for Market Response Models and Marketing Practice 211
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 211
On the Predictive Power of Market Share Attraction Models 211
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 211
Understanding Marketing Department’s Influence within the Firm 210
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 210
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 208
Diagnosing Competitive Reactions using (aggregated) Scanner Data 205
Drivers of Peak-Sales for Pharmaceutical Brands 205
Semiparametric Analysis to Estimate the Deal Effect Curve 201
Predicting Advertising Expenditures using Intention Surveys 201
Modeling the Effects of Pharmaceutical Marketing 201
Hierarchical versus Other Market Share Models for Markets with Many Items 200
Explaining behavioural intentions toward co-branded products 200
The Relative Performance of bivariate causality tests in small samples 196
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 192
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 180
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 180
Co-branding: the State-of-the-Art 179
Market Response Models and Marketing Practice 176
Building Models for Marketing Decisions: Past, Present, and Future 173
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 171
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 169
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 168
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 166
Does Competitive Entry Structurally Change Key Marketing Metrics? 160
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 154
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 150
The Changing Consumer in the European Union 147
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 144
Marketing, accounting en finance: Een spannende driehoeksverhouding 143
Once Again: Econometric Model Building in Marketing 142
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 142
The Customer Concept: The Basis for a New Marketing Paradigm 141
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 139
Marketing variables in macro-level diffusion model 138
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 138
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 133
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 132
Marketing Decisions Based on Econometric Models 123
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 98
Models for Marketing Decisions: Postcriptum 90
Totale 13.249
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Categoria #
all - tutte 43.910
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 43.910
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2019/20201.109 0 0 0 0 0 258 214 158 266 82 128 3
2020/20212.552 71 146 368 25 510 167 200 57 286 89 438 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/2025250 85 34 47 32 19 33 0 0 0 0 0 0
Totale 13.249