IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
EU - Europa 18.194
NA - Nord America 9.465
AS - Asia 1.669
SA - Sud America 267
AF - Africa 59
Continente sconosciuto - Info sul continente non disponibili 24
OC - Oceania 9
Totale 29.687
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Nazione #
FI - Finlandia 11.330
US - Stati Uniti d'America 9.394
GB - Regno Unito 2.743
RU - Federazione Russa 1.247
SE - Svezia 799
SG - Singapore 712
UA - Ucraina 524
FR - Francia 406
IT - Italia 404
CN - Cina 380
NL - Olanda 263
DE - Germania 227
BR - Brasile 209
VN - Vietnam 151
HK - Hong Kong 130
PL - Polonia 94
IN - India 80
IE - Irlanda 63
CA - Canada 52
CZ - Repubblica Ceca 32
JP - Giappone 27
MA - Marocco 27
BD - Bangladesh 23
EU - Europa 23
IQ - Iraq 22
AR - Argentina 19
CO - Colombia 14
TR - Turchia 13
TW - Taiwan 13
IR - Iran 12
PH - Filippine 12
ES - Italia 11
SA - Arabia Saudita 11
MX - Messico 10
PK - Pakistan 10
ID - Indonesia 8
IL - Israele 8
MY - Malesia 8
PT - Portogallo 8
ZA - Sudafrica 8
KR - Corea 7
AU - Australia 6
EC - Ecuador 6
RO - Romania 6
TN - Tunisia 6
AE - Emirati Arabi Uniti 5
CL - Cile 5
LB - Libano 5
LK - Sri Lanka 5
OM - Oman 5
UZ - Uzbekistan 5
AZ - Azerbaigian 4
BE - Belgio 4
DK - Danimarca 4
PY - Paraguay 4
VE - Venezuela 4
BG - Bulgaria 3
HR - Croazia 3
KW - Kuwait 3
KZ - Kazakistan 3
MD - Moldavia 3
NZ - Nuova Zelanda 3
SN - Senegal 3
ZW - Zimbabwe 3
AL - Albania 2
AT - Austria 2
BB - Barbados 2
BO - Bolivia 2
EG - Egitto 2
JO - Giordania 2
KE - Kenya 2
LT - Lituania 2
LU - Lussemburgo 2
LV - Lettonia 2
PA - Panama 2
PE - Perù 2
SK - Slovacchia (Repubblica Slovacca) 2
UY - Uruguay 2
AO - Angola 1
BQ - ???statistics.table.value.countryCode.BQ??? 1
CH - Svizzera 1
DZ - Algeria 1
ET - Etiopia 1
GQ - Guinea Equatoriale 1
HN - Honduras 1
HU - Ungheria 1
IS - Islanda 1
JM - Giamaica 1
KG - Kirghizistan 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
NE - Niger 1
NG - Nigeria 1
NI - Nicaragua 1
NO - Norvegia 1
QA - Qatar 1
RS - Serbia 1
SC - Seychelles 1
SI - Slovenia 1
Totale 29.682
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Città #
Helsinki 11.244
Southend 2.608
Ashburn 1.049
Woodbridge 940
Fairfield 935
Houston 745
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 472
Singapore 458
San Jose 429
Seattle 425
Council Bluffs 389
Cambridge 333
Dearborn 228
Dallas 214
Beijing 160
Hong Kong 124
Moscow 124
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 63
Lauterbourg 60
Dublin 59
New York 54
Milan 48
Los Angeles 47
Buffalo 44
Taranto 36
London 35
Rome 35
Boardman 32
Chicago 32
Redwood City 30
San Diego 30
Brno 26
Casablanca 23
Munich 23
Atlanta 22
Santa Clara 22
São Paulo 21
Ho Chi Minh City 20
The Dalles 20
Turku 18
Warsaw 17
Hanoi 16
Boston 15
Frankfurt am Main 15
Mumbai 15
Norwalk 15
Macerata 14
Salt Lake City 14
Augusta 13
Bari 13
Guangzhou 13
Shanghai 13
Turin 13
Leawood 11
Tampa 11
Tokyo 11
Verona 11
Miami 10
San Francisco 10
Amsterdam 9
Brooklyn 9
Orem 9
Redmond 9
Taichung 9
Ardabil 8
Chennai 8
Denver 8
Stockholm 8
Brasília 7
Ludhiana 7
Medellín 7
Paris 7
Phoenix 7
San Mateo 7
Baghdad 6
Belo Horizonte 6
Hefei 6
Las Vegas 6
Montreal 6
New Bedfont 6
Poplar 6
Renton 6
Rio de Janeiro 6
Buenos Aires 5
Chiswick 5
Edinburgh 5
Elk Grove Village 5
Johannesburg 5
Juiz de Fora 5
Kuala Lumpur 5
Kunming 5
Sterling 5
Tashkent 5
Totale 24.075
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Nome #
Analytics for Customer Engagement 2.224
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 2.177
Drivers of Peak-Sales for Pharmaceutical Brands 2.169
Modeling the Effects of Pharmaceutical Marketing 2.136
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 2.130
Marketing, accounting en finance: Een spannende driehoeksverhouding 2.079
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 377
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 374
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 366
Decomposing the Sales Promotion Bump with Store Data 363
The Changing Consumer in the Nether­lands 338
An Empirical Investigation of Marketing Planning 324
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 321
Bias in Consumer Panel and Store Audit Data 320
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 314
Competitive Reaction versus Consumer response: Do Managers Overreact? 311
Diffusion of Franchising as an Innovation of Managerial Organization 310
Comparing Scanner Data with Traditional Store Audit Data 309
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 308
Some Comments on the Development and Application of Linear Learning Models 307
Modelling and Marketing, Two Important Concepts and the Connection Between Them 306
Varying Parameter Models to Accommodate Dynamic Promotion Effects 305
Effects of Tobacco Advertising on Tobacco Consumption 304
Estimation of the Demand for Electricity 298
Modeling Competitive Reaction Effects 297
Explaining Competitive Reaction Effects 295
Building Models for Marketing Decisions 295
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 295
Understanding Marketing Department’s Influence within the Firm 288
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 288
On the Predictive Power of Market Share Attraction Models 285
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 285
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 284
Co-branding: the State-of-the-Art 278
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 277
Diagnosing Competitive Reactions using (aggregated) Scanner Data 277
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 277
Hierarchical versus Other Market Share Models for Markets with Many Items 276
Predicting Advertising Expenditures using Intention Surveys 275
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 275
Rejoinder for Market Response Models and Marketing Practice 274
Semiparametric Analysis to Estimate the Deal Effect Curve 272
Explaining behavioural intentions toward co-branded products 271
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 270
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 263
The Relative Performance of bivariate causality tests in small samples 260
Building Models for Marketing Decisions: Past, Present, and Future 258
Market Response Models and Marketing Practice 247
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 246
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 246
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 244
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 243
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 242
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 225
Does Competitive Entry Structurally Change Key Marketing Metrics? 223
The Changing Consumer in the European Union 217
Marketing Decisions Based on Econometric Models 216
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 214
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 214
The Customer Concept: The Basis for a New Marketing Paradigm 212
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 210
Once Again: Econometric Model Building in Marketing 208
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 208
Marketing variables in macro-level diffusion model 204
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 202
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 201
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 156
Models for Marketing Decisions: Postcriptum 154
Totale 29.717
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Categoria #
all - tutte 74.083
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 74.083
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/20251.131 85 34 47 32 19 34 26 110 96 205 223 220
2025/202615.446 205 226 220 372 250 150 603 782 11.877 218 299 244
2026/2027141 141 0 0 0 0 0 0 0 0 0 0 0
Totale 29.717