IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
EU - Europa 18.234
NA - Nord America 9.873
AS - Asia 1.683
SA - Sud America 268
AF - Africa 61
Continente sconosciuto - Info sul continente non disponibili 54
OC - Oceania 9
Totale 30.182
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Nazione #
FI - Finlandia 11.330
US - Stati Uniti d'America 9.796
GB - Regno Unito 2.745
RU - Federazione Russa 1.247
SE - Svezia 799
SG - Singapore 715
UA - Ucraina 524
IT - Italia 440
FR - Francia 406
CN - Cina 380
NL - Olanda 263
DE - Germania 228
BR - Brasile 209
VN - Vietnam 151
HK - Hong Kong 130
PL - Polonia 94
IN - India 80
IE - Irlanda 63
CA - Canada 55
CZ - Repubblica Ceca 32
BD - Bangladesh 31
JP - Giappone 28
MA - Marocco 27
EU - Europa 23
IQ - Iraq 22
AR - Argentina 19
CO - Colombia 14
PH - Filippine 14
TR - Turchia 13
TW - Taiwan 13
IR - Iran 12
ES - Italia 11
SA - Arabia Saudita 11
MX - Messico 10
PK - Pakistan 10
ID - Indonesia 8
IL - Israele 8
MY - Malesia 8
PT - Portogallo 8
ZA - Sudafrica 8
EC - Ecuador 7
KR - Corea 7
AU - Australia 6
RO - Romania 6
TN - Tunisia 6
AE - Emirati Arabi Uniti 5
CL - Cile 5
LB - Libano 5
LK - Sri Lanka 5
OM - Oman 5
UZ - Uzbekistan 5
AZ - Azerbaigian 4
BE - Belgio 4
DK - Danimarca 4
PY - Paraguay 4
VE - Venezuela 4
BG - Bulgaria 3
HR - Croazia 3
KW - Kuwait 3
KZ - Kazakistan 3
MD - Moldavia 3
NZ - Nuova Zelanda 3
SN - Senegal 3
ZW - Zimbabwe 3
AL - Albania 2
AT - Austria 2
BB - Barbados 2
BO - Bolivia 2
EG - Egitto 2
JM - Giamaica 2
JO - Giordania 2
KE - Kenya 2
LT - Lituania 2
LU - Lussemburgo 2
LV - Lettonia 2
PA - Panama 2
PE - Perù 2
SC - Seychelles 2
SK - Slovacchia (Repubblica Slovacca) 2
TT - Trinidad e Tobago 2
UY - Uruguay 2
AO - Angola 1
BQ - ???statistics.table.value.countryCode.BQ??? 1
CH - Svizzera 1
DZ - Algeria 1
ET - Etiopia 1
GP - Guadalupe 1
GQ - Guinea Equatoriale 1
GR - Grecia 1
HN - Honduras 1
HU - Ungheria 1
IS - Islanda 1
KG - Kirghizistan 1
ME - Montenegro 1
MG - Madagascar 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
NE - Niger 1
NG - Nigeria 1
NI - Nicaragua 1
Totale 30.144
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Città #
Helsinki 11.244
Southend 2.608
Ashburn 1.083
Woodbridge 940
Fairfield 935
Houston 745
Ann Arbor 667
Council Bluffs 606
Chandler 488
Jacksonville 477
San Jose 472
Wilmington 472
Singapore 459
Seattle 425
Cambridge 333
Dearborn 229
Dallas 222
Beijing 160
Hong Kong 124
Moscow 124
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 63
Lauterbourg 60
Dublin 59
Milan 56
New York 55
Los Angeles 51
Rome 46
Buffalo 45
London 37
Taranto 36
Chicago 35
Boardman 32
Redwood City 30
San Diego 30
Brno 26
Phoenix 25
Santa Clara 25
Casablanca 23
Munich 23
Atlanta 22
São Paulo 21
Ho Chi Minh City 20
The Dalles 20
Turku 18
Warsaw 17
Hanoi 16
Boston 15
Frankfurt am Main 15
Mumbai 15
Norwalk 15
Macerata 14
Salt Lake City 14
Augusta 13
Bari 13
Guangzhou 13
Shanghai 13
Turin 13
Tokyo 12
Verona 12
Leawood 11
Miami 11
San Francisco 11
Tampa 11
Brooklyn 10
Amsterdam 9
Denver 9
Orem 9
Redmond 9
Taichung 9
Ardabil 8
Chennai 8
Stockholm 8
Brasília 7
Las Vegas 7
Ludhiana 7
Medellín 7
Montreal 7
Paris 7
San Mateo 7
Baghdad 6
Belo Horizonte 6
Hefei 6
New Bedfont 6
Poplar 6
Renton 6
Rio de Janeiro 6
Buenos Aires 5
Chiswick 5
Edinburgh 5
Elk Grove Village 5
Johannesburg 5
Juiz de Fora 5
Kuala Lumpur 5
Kunming 5
Sterling 5
Tashkent 5
Totale 24.439
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Nome #
Analytics for Customer Engagement 2.230
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 2.185
Drivers of Peak-Sales for Pharmaceutical Brands 2.183
Modeling the Effects of Pharmaceutical Marketing 2.142
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 2.140
Marketing, accounting en finance: Een spannende driehoeksverhouding 2.083
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 382
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 379
Decomposing the Sales Promotion Bump with Store Data 372
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 371
The Changing Consumer in the Nether­lands 343
An Empirical Investigation of Marketing Planning 330
Bias in Consumer Panel and Store Audit Data 324
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 322
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 322
Competitive Reaction versus Consumer response: Do Managers Overreact? 316
Diffusion of Franchising as an Innovation of Managerial Organization 316
Some Comments on the Development and Application of Linear Learning Models 312
Comparing Scanner Data with Traditional Store Audit Data 312
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 312
Modelling and Marketing, Two Important Concepts and the Connection Between Them 310
Varying Parameter Models to Accommodate Dynamic Promotion Effects 310
Effects of Tobacco Advertising on Tobacco Consumption 308
Estimation of the Demand for Electricity 304
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 303
Modeling Competitive Reaction Effects 301
Building Models for Marketing Decisions 300
Explaining Competitive Reaction Effects 299
Understanding Marketing Department’s Influence within the Firm 297
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 294
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 291
On the Predictive Power of Market Share Attraction Models 290
Co-branding: the State-of-the-Art 288
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 287
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 284
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 284
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 284
Hierarchical versus Other Market Share Models for Markets with Many Items 283
Predicting Advertising Expenditures using Intention Surveys 281
Diagnosing Competitive Reactions using (aggregated) Scanner Data 281
Semiparametric Analysis to Estimate the Deal Effect Curve 279
Rejoinder for Market Response Models and Marketing Practice 279
Explaining behavioural intentions toward co-branded products 279
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 278
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 278
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 272
The Relative Performance of bivariate causality tests in small samples 263
Building Models for Marketing Decisions: Past, Present, and Future 262
Market Response Models and Marketing Practice 259
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 259
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 258
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 256
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 250
The Changing Consumer in the European Union 232
Does Competitive Entry Structurally Change Key Marketing Metrics? 229
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 229
Marketing Decisions Based on Econometric Models 221
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 220
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 219
The Customer Concept: The Basis for a New Marketing Paradigm 216
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 214
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 214
Marketing variables in macro-level diffusion model 213
Once Again: Econometric Model Building in Marketing 212
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 209
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 208
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 160
Models for Marketing Decisions: Postcriptum 159
Totale 30.182
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Categoria #
all - tutte 75.906
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 75.906
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2021/2022446 0 0 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/20251.131 85 34 47 32 19 34 26 110 96 205 223 220
2025/202615.446 205 226 220 372 250 150 603 782 11.877 218 299 244
2026/2027606 282 185 139 0 0 0 0 0 0 0 0 0
Totale 30.182