IRIS - Institutional Research Information System

LEEFLANG, PIETERS
 Distribuzione geografica
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Continente #
NA - Nord America 8.219
EU - Europa 5.561
AS - Asia 1.405
SA - Sud America 197
AF - Africa 42
Continente sconosciuto - Info sul continente non disponibili 23
OC - Oceania 8
Totale 15.455
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Nazione #
US - Stati Uniti d'America 8.158
GB - Regno Unito 2.736
SE - Svezia 799
SG - Singapore 671
UA - Ucraina 524
FR - Francia 339
CN - Cina 338
NL - Olanda 257
IT - Italia 246
DE - Germania 210
BR - Brasile 176
HK - Hong Kong 120
FI - Finlandia 117
VN - Vietnam 107
RU - Federazione Russa 95
PL - Polonia 91
IE - Irlanda 62
IN - India 47
CA - Canada 45
CZ - Repubblica Ceca 32
MA - Marocco 24
EU - Europa 23
JP - Giappone 22
TW - Taiwan 13
IR - Iran 12
AR - Argentina 11
IQ - Iraq 11
ES - Italia 9
MX - Messico 9
IL - Israele 7
KR - Corea 6
MY - Malesia 6
PT - Portogallo 6
RO - Romania 6
TR - Turchia 6
AU - Australia 5
BD - Bangladesh 5
ZA - Sudafrica 5
BE - Belgio 4
DK - Danimarca 4
LB - Libano 4
PH - Filippine 4
PK - Pakistan 4
AE - Emirati Arabi Uniti 3
BG - Bulgaria 3
HR - Croazia 3
LK - Sri Lanka 3
NZ - Nuova Zelanda 3
OM - Oman 3
SA - Arabia Saudita 3
TN - Tunisia 3
AT - Austria 2
BB - Barbados 2
CO - Colombia 2
EC - Ecuador 2
EG - Egitto 2
KZ - Kazakistan 2
LT - Lituania 2
LU - Lussemburgo 2
LV - Lettonia 2
PY - Paraguay 2
SK - Slovacchia (Repubblica Slovacca) 2
SN - Senegal 2
UY - Uruguay 2
UZ - Uzbekistan 2
ZW - Zimbabwe 2
AL - Albania 1
AO - Angola 1
AZ - Azerbaigian 1
CH - Svizzera 1
CL - Cile 1
HN - Honduras 1
HU - Ungheria 1
ID - Indonesia 1
IS - Islanda 1
JM - Giamaica 1
JO - Giordania 1
KG - Kirghizistan 1
MD - Moldavia 1
ME - Montenegro 1
MK - Macedonia 1
MO - Macao, regione amministrativa speciale della Cina 1
NE - Niger 1
NG - Nigeria 1
NI - Nicaragua 1
PA - Panama 1
SC - Seychelles 1
SI - Slovenia 1
VC - Saint Vincent e Grenadine 1
VE - Venezuela 1
YE - Yemen 1
Totale 15.455
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Città #
Southend 2.608
Woodbridge 940
Fairfield 935
Ashburn 775
Houston 743
Ann Arbor 667
Chandler 488
Jacksonville 476
Wilmington 472
Singapore 434
Seattle 424
Cambridge 333
Dearborn 228
Dallas 213
Beijing 156
Hong Kong 117
Dong Ket 82
Guido 76
Kraków 68
Princeton 68
Philadelphia 63
Dublin 58
New York 48
Los Angeles 46
Buffalo 44
Taranto 36
London 33
Boardman 32
Chicago 32
Helsinki 31
Redwood City 30
San Diego 30
Brno 26
Casablanca 23
Munich 23
Milan 20
Atlanta 19
Santa Clara 18
Turku 18
Boston 15
Norwalk 15
Macerata 14
Mumbai 14
Salt Lake City 14
São Paulo 14
Warsaw 14
Augusta 13
Bari 13
Guangzhou 13
Rome 13
Shanghai 12
Leawood 11
Tampa 10
Verona 10
Brooklyn 9
Miami 9
Moscow 9
Redmond 9
San Francisco 9
Taichung 9
The Dalles 9
Ardabil 8
Hanoi 8
Stockholm 8
Brasília 7
Denver 7
San Mateo 7
Turin 7
Amsterdam 6
Belo Horizonte 6
Hefei 6
New Bedfont 6
Paris 6
Phoenix 6
Renton 6
Tokyo 6
Chiswick 5
Edinburgh 5
Elk Grove Village 5
Ho Chi Minh City 5
Juiz de Fora 5
Kunming 5
Las Vegas 5
Poplar 5
Sterling 5
Washington 5
Chennai 4
Cologne 4
Curitiba 4
Johannesburg 4
Kenmore 4
Kilburn 4
Mcallen 4
Montreal 4
Prescot 4
Radomsko 4
Rio de Janeiro 4
St Petersburg 4
Toronto 4
Wuhan 4
Totale 11.397
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Nome #
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results 327
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation 315
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 312
The Changing Consumer in the Nether­lands 302
Decomposing the Sales Promotion Bump with Store Data 299
Analytics for Customer Engagement 281
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 279
An Empirical Investigation of Marketing Planning 271
Modelling and Marketing, Two Important Concepts and the Connection Between Them 270
Bias in Consumer Panel and Store Audit Data 267
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 263
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 262
Diffusion of Franchising as an Innovation of Managerial Organization 262
Varying Parameter Models to Accommodate Dynamic Promotion Effects 262
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling 262
Effects of Tobacco Advertising on Tobacco Consumption 261
Estimation of the Demand for Electricity 261
Competitive Reaction versus Consumer response: Do Managers Overreact? 259
Comparing Scanner Data with Traditional Store Audit Data 259
Explaining Competitive Reaction Effects 256
Some Comments on the Development and Application of Linear Learning Models 253
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 250
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 249
Building Models for Marketing Decisions 247
Understanding Marketing Department’s Influence within the Firm 245
Modeling Competitive Reaction Effects 245
Estimating the Para¬meters of Market Share Models at Different Levels of Aggregation with Examples from the West German Cigarette Market 245
Rejoinder for Market Response Models and Marketing Practice 243
On the Predictive Power of Market Share Attraction Models 243
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach 242
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 241
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 239
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 239
Drivers of Peak-Sales for Pharmaceutical Brands 238
Predicting Advertising Expenditures using Intention Surveys 237
Diagnosing Competitive Reactions using (aggregated) Scanner Data 237
Explaining behavioural intentions toward co-branded products 237
Modeling the Effects of Pharmaceutical Marketing 233
Hierarchical versus Other Market Share Models for Markets with Many Items 231
Semiparametric Analysis to Estimate the Deal Effect Curve 227
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry 226
Co-branding: the State-of-the-Art 224
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 222
The Relative Performance of bivariate causality tests in small samples 222
Market Response Models and Marketing Practice 211
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective 209
Building Models for Marketing Decisions: Past, Present, and Future 203
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part II: Pooling Regional Data 200
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents 198
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing 196
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 193
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 186
Does Competitive Entry Structurally Change Key Marketing Metrics? 185
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 179
The Changing Consumer in the European Union 178
The Internal European Market and Stategic Marketing Planning: Implications and Expectations 177
The Use of Regional Data in Marketing Models: The Demand for Beer in the Netherlands, Part I: Regional Models 174
Marketing, accounting en finance: Een spannende driehoeksverhouding 173
Once Again: Econometric Model Building in Marketing 171
The Customer Concept: The Basis for a New Marketing Paradigm 171
The Forecasting Accuracy of Market Share Models using Predicted Values of Competitive Marketing Behaviour 171
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 169
Marketing Decisions Based on Econometric Models 165
Marketing variables in macro-level diffusion model 164
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 164
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 163
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 121
Models for Marketing Decisions: Postcriptum 119
Totale 15.485
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Categoria #
all - tutte 55.505
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 55.505
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2020/20211.432 0 0 0 0 0 167 200 57 286 89 438 195
2021/2022699 160 93 10 76 50 55 25 71 17 56 38 48
2022/20231.649 255 113 196 306 186 150 40 121 145 34 68 35
2023/2024513 66 19 88 22 79 101 35 49 2 9 8 35
2024/20251.131 85 34 47 32 19 34 26 110 96 205 223 220
2025/20261.355 205 226 220 372 250 82 0 0 0 0 0 0
Totale 15.485