LEEFLANG, PIETERS
LEEFLANG, PIETERS
DIPARTIMENTO DI IMPRESA E MANAGEMENT
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation
1994 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
A Cross-national Investigation into the Marketing Department’s Influence within the Firm
2009 Verhoef, P. C.; Leeflang, Pieters; Natter, M.; Baker, W.; Grinstein, A.; Gustafsson, A.; Morrison, P.; Saunders, J.
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies
1998 Wedel, M; Leeflang, Pieters
A Procedure to Estimate Relative Powers in Binary Contacts and an Application to Dutch Football League Results
1971 Leeflang, Pieters; van Praag, B. M. S.
Advertising and Industry Sales, An Empirical Study of the German Cigarette Industry
1985 Leeflang, Pieters; Reuyl, J. C.
An Empirical Investigation of Marketing Planning
1996 Leeflang, Pieters; Pahud de Mortanges, C.
Analytics for Customer Engagement
2010 Bijmolt, T. H. A.; Leeflang, Pieters; Block, F.; Eisenbeiss, M.; Hardie, B. G. S.; Lemmens, A.; Saffert, P.
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments
1998 Wedel, M; Vriens, M; Bijmolt, T. H. A.; Krijnen, W; Leeflang, Pieters
Bias in Consumer Panel and Store Audit Data
1985 Leeflang, Pieters; Olivier, A. J.
Building Models for Marketing Decisions
2000 Leeflang, Pieters; Wittink, D. R.; Wedel, M; Naert, P. H. A.
Building Models for Marketing Decisions: Past, Present, and Future
2000 Leeflang, Pieters; Wittink, D. R.
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models
2002 Horvath, C; Leeflang, Pieters; Otter, P. W.
Co-branding: the State-of-the-Art
2008 Helmig, B.; Huber, J. A.; Leeflang, Pieters
Comparing Scanner Data with Traditional Store Audit Data
1992 Foekens, E. W.; Leeflang, Pieters
Competitive Reaction versus Consumer response: Do Managers Overreact?
1996 Leeflang, Pieters; Wittink, D. R.
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data
2005 Horvath, C; Leeflang, Pieters; Wieringa, J. E.; Wittink, D. R.
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics
2009 Leeflang, Pieters; Bijmolt, T. H. A.; VAN DOORN, J; Hanssens, D. M.; VAN HEERDE, H. J.; Verhoef, P. C.; Wieringa, J. E.
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing
1988 Plat, F. W.; Leeflang, Pieters
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects
2008 Leeflang, Pieters; PARREÑO SELVA, J.; VAN DIJK, A.; Wittink, D. R.
Decomposing the Sales Promotion Bump with Store Data
2004 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.