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Verhoef, P. C.; Leeflang, Pieters. (2008). Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm. no. 08-001. http://www.msi.org/publications/publication.cfm?pub=1352

Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm

LEEFLANG, PIETERS
2008
2008
Verhoef, P. C.; Leeflang, Pieters. (2008). Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm. no. 08-001. http://www.msi.org/publications/publication.cfm?pub=1352
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/5717
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