IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 11.093
NA - Nord America 9.338
AS - Asia 3.883
SA - Sud America 536
Continente sconosciuto - Info sul continente non disponibili 365
AF - Africa 289
OC - Oceania 115
AN - Antartide 1
Totale 25.620
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Nazione #
US - Stati Uniti d'America 9.102
IT - Italia 5.705
RU - Federazione Russa 1.674
SG - Singapore 1.013
FR - Francia 798
CN - Cina 649
GB - Regno Unito 642
DE - Germania 612
NL - Olanda 551
IN - India 420
BR - Brasile 382
HK - Hong Kong 273
VN - Vietnam 242
ID - Indonesia 142
BD - Bangladesh 139
AT - Austria 135
CA - Canada 132
KR - Corea 120
MY - Malesia 118
AU - Australia 104
SE - Svezia 102
TR - Turchia 99
PH - Filippine 89
FI - Finlandia 87
PK - Pakistan 87
BE - Belgio 85
ES - Italia 84
IE - Irlanda 84
TW - Taiwan 84
PL - Polonia 83
ZA - Sudafrica 83
PT - Portogallo 74
JP - Giappone 73
MA - Marocco 72
CH - Svizzera 61
GR - Grecia 57
MX - Messico 52
IR - Iran 47
AE - Emirati Arabi Uniti 43
AR - Argentina 40
KE - Kenya 36
NO - Norvegia 36
TH - Thailandia 36
CZ - Repubblica Ceca 29
HU - Ungheria 29
IQ - Iraq 29
PE - Perù 28
DK - Danimarca 24
TN - Tunisia 24
SA - Arabia Saudita 23
CO - Colombia 22
LT - Lituania 22
RO - Romania 22
NP - Nepal 21
MO - Macao, regione amministrativa speciale della Cina 20
EC - Ecuador 19
EG - Egitto 18
IL - Israele 18
CL - Cile 16
UA - Ucraina 15
LK - Sri Lanka 14
VE - Venezuela 13
BH - Bahrain 12
DZ - Algeria 12
JM - Giamaica 11
SK - Slovacchia (Repubblica Slovacca) 10
UZ - Uzbekistan 10
BG - Bulgaria 9
NZ - Nuova Zelanda 9
HN - Honduras 8
KG - Kirghizistan 8
ZW - Zimbabwe 8
HR - Croazia 7
LU - Lussemburgo 7
MC - Monaco 7
AM - Armenia 6
BO - Bolivia 6
CR - Costa Rica 6
GT - Guatemala 6
JO - Giordania 6
LB - Libano 6
NG - Nigeria 6
OM - Oman 6
PY - Paraguay 6
SI - Slovenia 6
BA - Bosnia-Erzegovina 5
BW - Botswana 5
EE - Estonia 5
GH - Ghana 5
IS - Islanda 5
KZ - Kazakistan 5
AL - Albania 4
KH - Cambogia 4
MM - Myanmar 4
MW - Malawi 4
NI - Nicaragua 4
SM - San Marino 4
AZ - Azerbaigian 3
BY - Bielorussia 3
DO - Repubblica Dominicana 3
Totale 25.194
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Città #
Dallas 2.988
Rome 1.877
Ashburn 1.298
Council Bluffs 1.025
Singapore 692
San Jose 607
Milan 525
Reggio Emilia 289
Naples 223
New York 220
Moscow 198
Los Angeles 182
Hong Kong 163
Beijing 162
Vienna 116
Florence 110
Buffalo 104
Santa Clara 103
The Dalles 97
Paris 92
Bologna 88
Ho Chi Minh City 85
Lauterbourg 80
Krefeld 77
Dublin 76
Jakarta 64
London 63
Kuala Lumpur 62
Atlanta 61
Turin 61
Casablanca 59
Manchester 58
Boardman 55
Orem 52
Chennai 50
Chicago 49
Phoenix 49
Warsaw 49
Amsterdam 47
Munich 47
São Paulo 47
Bari 45
Hanoi 45
Miami 44
Helsinki 43
Frankfurt am Main 41
Pescara 41
Verona 41
Stockholm 40
Lisbon 38
North Bergen 37
Bengaluru 36
Denver 36
Seattle 36
Tokyo 36
Brooklyn 34
Melbourne 34
Brussels 33
Assago 32
Johannesburg 32
Oslo 32
Ankara 31
Brescia 31
Montreal 31
Nuremberg 31
Palermo 31
Parma 31
Perugia 31
Pune 31
Rottweil 30
Rouen 30
Shanghai 29
Modena 28
Nairobi 28
Poplar 28
Sydney 28
Padua 27
Lappeenranta 26
Athens 24
College Station 24
Mumbai 24
Houston 23
Lahore 23
Mexico City 23
Rotterdam 23
Dubai 22
Guangzhou 22
Hialeah 22
Nagercoil 21
Stuttgart 21
Trieste 21
Figino 20
Las Vegas 20
Marseille 20
New Delhi 20
Rio de Janeiro 20
Toronto 20
Venice 20
Catania 19
Columbus 19
Totale 14.079
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Nome #
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 1.843
How Metaverse Creates Value for Luxury Brands 1.085
BrandTelling 1.077
Redefining Luxury: Consumer Responses to Marketing of Lab-Grown vs. Natural Diamonds 953
Power Brands: creare, portare al successo e gestire i propri brand 807
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices 696
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 640
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 636
Factors shaping job candidates’ responses to asynchronous video interviews 628
BrandTelling : valore e valori delle narrazioni aziendali 571
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 515
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 506
Brand Development through Brand Extension and Licensing: Pininfarina Extra 505
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 406
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 399
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 388
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 320
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 307
Sardine: fenomenologia di un movimento di piazza 298
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 298
Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement 291
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 290
Digital e Social Media in Cina 289
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 287
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage? 287
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 286
Balancing sustainability performance dimensions: A system dynamics perspective 274
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 272
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 270
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 268
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 268
Perché e come difendere la nostra coolness 247
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 246
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 246
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 245
La domanda e l'offerta di unicità 241
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 241
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 234
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 232
Etichette Front-of-Pack e nuovi trend di consumo 227
Caso Pantene: self-care is not selfish. Social tension e strategie di marketing social-oriented (la creazione di valore per la società e per il brand) 225
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 225
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 220
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 208
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 205
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 203
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 199
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 196
Specificità culturali e qualità delle produzioni 196
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 194
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 187
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 182
A guide to excellence in retail brand management 179
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 178
Progettare e Gestire i Canali di Marketing 172
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 172
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 162
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 159
Diasporas Brain Circulation and the University 158
“Sustainability”: a new player in the field 157
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 157
The impact of humans vs. AI recommendation on consumer reactions to products exposure 147
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 138
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 135
Future Marketing Leaders /1 131
I marchi del lusso puntano sull'online 130
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 130
Overcoming the blockchain technology credibility gap 128
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 128
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 127
Why does Metaverse transform High-End product strategies? A three-horizon approach integrating Technological and Organizational Readiness 126
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 123
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 122
Future Marketing Leaders /5 121
Tecnologia, mercato e organizzazione nell’evoluzione dell’ecosistema industriale della comunicazione 117
Future Marketing Leaders /4 116
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 116
Why Non-Directive Front-of-Pack Nutritional Label Should Be Adopted in the US Market? A Comparison on Comprehension and Liking of Nutri-Tips, NutrInform Battery, and Nutri-Score 115
Smart 114
Future Marketing Leaders /3 110
Venditori soddisfatti, clienti felici 110
Media online: una scelta complicata 109
Mind the Gap: Integrating Construal Level Theory and Self-Control Dilemmas into Strategic Business Communication 102
Future Marketing Leaders /2 100
High-end Brand Museums as Drivers of Tourists’ Visiting Decisions 98
Il marketing dei prodotti unici 98
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 93
Consumer-Brand Relationship in the Age of Recommender Systems: Knowledge, Legacy and Guilt 84
Aligning Front-of-Pack Labeling Research with Consumer Needs: A Cross-Country Analysis of Research Intensity and Policy Urgency 81
Oltre il media spend. Ecco la trasformazione industriale della comunicazione 64
Research advances in Front-of-Pack Nutritional Labeling and stages of policy life cycles: A Systematic Review 37
All That Glitters Is Not Gold, but Words: Transparency and Uniqueness in Luxury Brand Building Through Storytelling 35
Persuasion knowledge activation versus health knowledge intervention: enhancing the effectiveness of Front-of-Pack nutritional labels against misleading information 27
Directive vs. Non-Directive Front-of-Pack Nutritional Labels: Evidence on Healthiness Perceptions and Purchase Intentions from Private Label and National Brands in Poland 25
When Informational Policies Become Retail Assets: How Voluntary Front-of-Pack Nutrition Labels Build Trust and Loyalty in Retail 24
Framing the Complex Interplay of Ultra‑Processed Foods, Nutrition Labeling, and Consumer Response: A Systematic Review 24
Pantene case-study: self-care is not selfish. Social tension and socially-oriented marketing strategies (creating value for society and the brand) 21
When Gender Meets Super-Expertise: Perceptual Bias and Behavioral Effects in AI–Human Hybrid Recommendations 20
Front-of-Pack Nutritional Labels as retail demand cues: Evidence from five voluntary-labeling markets 18
Uncovering the role of weak ties in implicit networks of influence: a network analysis on recommendation algorithms’ neighborhood 17
Totale 25.614
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Categoria #
all - tutte 66.000
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 66.000
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20255.344 240 214 542 344 443 305 507 425 552 627 542 603
2025/202614.025 523 1.251 2.509 1.257 938 520 1.307 1.450 1.310 855 1.163 942
2026/20271.871 944 761 166 0 0 0 0 0 0 0 0 0
Totale 25.620