IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 2.744
NA - Nord America 550
AS - Asia 332
AF - Africa 24
OC - Oceania 21
SA - Sud America 15
Totale 3.686
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Nazione #
IT - Italia 1.800
US - Stati Uniti d'America 529
DE - Germania 320
GB - Regno Unito 136
FR - Francia 78
AT - Austria 77
IN - India 70
IE - Irlanda 66
SE - Svezia 57
NL - Olanda 53
HK - Hong Kong 38
CN - Cina 37
BE - Belgio 28
TR - Turchia 28
SG - Singapore 26
FI - Finlandia 24
PK - Pakistan 21
ES - Italia 19
AU - Australia 18
TW - Taiwan 18
GR - Grecia 17
NO - Norvegia 16
CA - Canada 15
PT - Portogallo 14
CH - Svizzera 12
MY - Malesia 12
MO - Macao, regione amministrativa speciale della Cina 10
KR - Corea 9
NP - Nepal 9
PH - Filippine 9
AE - Emirati Arabi Uniti 8
PE - Perù 8
ZA - Sudafrica 8
SA - Arabia Saudita 7
MX - Messico 6
CO - Colombia 5
JP - Giappone 5
VN - Vietnam 5
DK - Danimarca 4
DZ - Algeria 4
ID - Indonesia 4
KE - Kenya 4
LK - Sri Lanka 4
MA - Marocco 4
NG - Nigeria 4
TH - Thailandia 4
NZ - Nuova Zelanda 3
PL - Polonia 3
RU - Federazione Russa 3
UA - Ucraina 3
BH - Bahrain 2
BR - Brasile 2
HR - Croazia 2
IR - Iran 2
LT - Lituania 2
MM - Myanmar 2
MT - Malta 2
RO - Romania 2
SI - Slovenia 2
SK - Slovacchia (Repubblica Slovacca) 2
CZ - Repubblica Ceca 1
LB - Libano 1
MK - Macedonia 1
UZ - Uzbekistan 1
Totale 3.686
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Città #
Rome 568
Reggio Emilia 286
Ashburn 147
Milan 134
New York 114
Krefeld 77
Vienna 75
Dublin 62
Naples 61
Rottweil 30
Rouen 29
London 28
Seattle 28
Florence 27
Bologna 22
College Station 22
Nagercoil 21
Council Bluffs 20
Turin 20
Bari 16
Dhūri 16
Oslo 16
Trieste 15
Helsinki 14
Parma 14
Pescara 14
Singapore 14
Palermo 12
West Jordan 12
Yangmei District 12
Ankara 11
Shanghai 11
Udine 11
Verona 11
Hong Kong 10
Modena 10
Padova 10
Venice 10
Melbourne 9
Santander 9
Spoltore 9
Wageningen 9
York 9
Acerra 8
Beijing 8
Eastleigh 8
Genoa 8
Kathmandu 8
Rotterdam 8
Casier 7
Nuremberg 7
Oosterhout 7
Panderma 7
Paris 7
Perugia 7
Pesaro 7
Rockville 7
Salerno 7
Sialkot 7
Aigio 6
Amsterdam 6
Apice 6
Athens 6
Göttingen 6
Hamburg 6
Kolkata 6
Lima 6
Loughborough 6
Nola 6
Regalbuto 6
Sharjah 6
Sinaai 6
Stockholm 6
Stuttgart 6
Trento 6
Treviso 6
Brescia 5
Buffalo 5
Busto Arsizio 5
Catania 5
Lahore 5
Lappeenranta 5
Newcastle upon Tyne 5
Nottingham 5
Pomigliano d'Arco 5
Portimão 5
Wanchai 5
Antwerp 4
Atlanta 4
Barletta 4
Bethnal Green 4
Casablanca 4
Caserta 4
Cesena 4
Cologne 4
Columbus 4
Cormano 4
Delhi 4
Dongjak-gu 4
Fiumicino 4
Totale 2.382
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Nome #
Power Brands: creare, portare al successo e gestire i propri brand 572
BrandTelling 309
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 212
Brand Development through Brand Extension and Licensing: Pininfarina Extra 168
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 135
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 135
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 118
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 117
Sardine: fenomenologia di un movimento di piazza 105
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 100
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 82
La domanda e l'offerta di unicità 80
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 77
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 74
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 73
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 69
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 65
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 63
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 62
Digital e Social Media in Cina 59
Specificità culturali e qualità delle produzioni 58
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 57
Balancing sustainability performance dimensions: A system dynamics perspective 57
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 56
Etichette Front-of-Pack e nuovi trend di consumo 55
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 54
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 49
Perché e come difendere la nostra coolness 45
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 42
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 36
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 36
Diasporas Brain Circulation and the University 32
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 30
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 30
“Sustainability”: a new player in the field 29
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 28
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 28
Future Marketing Leaders /1 27
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 25
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 25
Progettare e Gestire i Canali di Marketing 25
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 24
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 24
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 24
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 23
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 23
A guide to excellence in retail brand management 23
Overcoming the blockchain technology credibility gap 22
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 21
Smart 19
Future Marketing Leaders /2 18
Future Marketing Leaders /4 18
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 18
Future Marketing Leaders /5 18
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 17
Future Marketing Leaders /3 16
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 15
Il marketing dei prodotti unici 15
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 15
Venditori soddisfatti, clienti felici 14
I marchi del lusso puntano sull'online 13
Media online: una scelta complicata 12
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 11
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 9
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 8
Totale 3.919
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Categoria #
all - tutte 14.666
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 14.666
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.230 147 78 142 168 242 380 243 244 208 197 181 0
Totale 3.919