IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 7.184
NA - Nord America 5.402
AS - Asia 2.697
SA - Sud America 406
AF - Africa 211
OC - Oceania 84
AN - Antartide 1
Continente sconosciuto - Info sul continente non disponibili 1
Totale 15.986
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Nazione #
US - Stati Uniti d'America 5.284
IT - Italia 4.220
SG - Singapore 836
DE - Germania 546
FR - Francia 506
NL - Olanda 474
GB - Regno Unito 470
CN - Cina 365
BR - Brasile 312
IN - India 259
HK - Hong Kong 204
VN - Vietnam 141
AT - Austria 128
ID - Indonesia 115
MY - Malesia 94
KR - Corea 93
SE - Svezia 86
RU - Federazione Russa 81
TR - Turchia 80
TW - Taiwan 77
AU - Australia 75
BE - Belgio 74
IE - Irlanda 74
PK - Pakistan 72
CA - Canada 70
ES - Italia 69
PT - Portogallo 67
MA - Marocco 65
FI - Finlandia 60
ZA - Sudafrica 55
PH - Filippine 53
CH - Svizzera 49
PL - Polonia 49
JP - Giappone 48
IR - Iran 44
GR - Grecia 43
BD - Bangladesh 37
MX - Messico 36
NO - Norvegia 35
KE - Kenya 34
AE - Emirati Arabi Uniti 30
CZ - Repubblica Ceca 28
AR - Argentina 24
PE - Perù 23
MO - Macao, regione amministrativa speciale della Cina 20
TH - Thailandia 19
HU - Ungheria 18
NP - Nepal 18
LT - Lituania 17
SA - Arabia Saudita 15
EG - Egitto 14
RO - Romania 14
DK - Danimarca 13
TN - Tunisia 13
CL - Cile 11
EC - Ecuador 11
IQ - Iraq 11
UA - Ucraina 11
CO - Colombia 10
SK - Slovacchia (Repubblica Slovacca) 9
BH - Bahrain 8
LK - Sri Lanka 8
NZ - Nuova Zelanda 8
IL - Israele 7
MC - Monaco 7
AM - Armenia 6
LB - Libano 6
ZW - Zimbabwe 6
BA - Bosnia-Erzegovina 5
BO - Bolivia 5
DZ - Algeria 5
HR - Croazia 5
KG - Kirghizistan 5
NG - Nigeria 5
PY - Paraguay 5
EE - Estonia 4
IS - Islanda 4
JO - Giordania 4
MM - Myanmar 4
MW - Malawi 4
SM - San Marino 4
VE - Venezuela 4
BG - Bulgaria 3
CR - Costa Rica 3
BY - Bielorussia 2
HN - Honduras 2
JM - Giamaica 2
KH - Cambogia 2
KW - Kuwait 2
KZ - Kazakistan 2
LA - Repubblica Popolare Democratica del Laos 2
LV - Lettonia 2
MT - Malta 2
MU - Mauritius 2
OM - Oman 2
SI - Slovenia 2
UZ - Uzbekistan 2
AL - Albania 1
AO - Angola 1
AQ - Antartide 1
Totale 15.963
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Città #
Dallas 2.960
Rome 1.506
Singapore 586
Ashburn 484
Milan 365
Reggio Emilia 289
New York 169
Naples 163
Los Angeles 137
Council Bluffs 121
Vienna 113
Hong Kong 111
Buffalo 98
Florence 92
Beijing 90
Paris 78
Krefeld 77
Dublin 70
Bologna 59
Jakarta 57
Casablanca 56
Ho Chi Minh City 54
Santa Clara 53
Kuala Lumpur 52
London 52
Manchester 49
The Dalles 48
Munich 45
Boardman 43
São Paulo 42
Miami 39
Turin 39
Verona 36
Bari 35
Lisbon 35
Atlanta 34
Chennai 34
Frankfurt am Main 34
North Bergen 34
Brussels 33
Warsaw 33
Assago 32
Denver 32
Moscow 32
Oslo 32
Seattle 32
Amsterdam 31
Chicago 31
Nuremberg 31
Rottweil 30
Rouen 30
Ankara 29
Pescara 28
Stockholm 28
Johannesburg 27
Nairobi 27
Parma 27
Brooklyn 24
College Station 24
Lappeenranta 24
Helsinki 23
Shanghai 23
Tokyo 23
Brescia 22
Hanoi 22
Hialeah 22
Montreal 22
Poplar 22
Melbourne 21
Nagercoil 21
Palermo 21
Perugia 21
Trieste 21
Guangzhou 20
Marseille 20
Sydney 20
Athens 19
Modena 19
Padova 19
Stuttgart 19
Boydton 17
Catania 17
Cebu City 17
Venice 17
Brno 16
Columbus 16
Dhūri 16
Houston 16
Karachi 16
Lahore 16
Mumbai 16
Newcastle upon Tyne 16
Pisa 16
Taipei 16
Dubai 15
Easley 15
Kathmandu 15
New Delhi 15
Nottingham 15
Rotterdam 15
Totale 9.794
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Nome #
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 1.689
How Metaverse Creates Value for Luxury Brands 926
BrandTelling 819
Power Brands: creare, portare al successo e gestire i propri brand 662
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices 589
Factors shaping job candidates’ responses to asynchronous video interviews 558
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 477
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 440
Brand Development through Brand Extension and Licensing: Pininfarina Extra 397
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 363
BrandTelling : valore e valori delle narrazioni aziendali 357
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 325
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 316
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 267
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 255
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 227
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 227
Sardine: fenomenologia di un movimento di piazza 223
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 221
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 213
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 202
Digital e Social Media in Cina 192
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 189
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 188
Balancing sustainability performance dimensions: A system dynamics perspective 186
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 180
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 176
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 173
La domanda e l'offerta di unicità 173
Perché e come difendere la nostra coolness 171
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 171
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 168
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 162
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 159
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 158
Etichette Front-of-Pack e nuovi trend di consumo 156
Specificità culturali e qualità delle produzioni 155
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 154
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage? 153
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 147
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 142
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 139
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 127
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 124
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 123
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 118
Progettare e Gestire i Canali di Marketing 111
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 109
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 107
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 105
A guide to excellence in retail brand management 102
Diasporas Brain Circulation and the University 97
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 96
“Sustainability”: a new player in the field 95
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 94
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 91
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 90
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 86
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 74
Future Marketing Leaders /5 71
Overcoming the blockchain technology credibility gap 70
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 69
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 68
I marchi del lusso puntano sull'online 67
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 67
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 65
Future Marketing Leaders /1 64
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 63
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 63
Future Marketing Leaders /4 62
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 62
Smart 59
Future Marketing Leaders /3 59
Media online: una scelta complicata 56
Venditori soddisfatti, clienti felici 51
Il marketing dei prodotti unici 51
Future Marketing Leaders /2 50
Why Non-Directive Front-of-Pack Nutritional Label Should Be Adopted in the US Market? A Comparison on Comprehension and Liking of Nutri-Tips, NutrInform Battery, and Nutri-Score 50
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 47
Why does Metaverse transform High-End product strategies? A three-horizon approach integrating Technological and Organizational Readiness 32
The impact of humans vs. AI recommendation on consumer reactions to products exposure 20
High-end Brand Museums as Drivers of Tourists’ Visiting Decisions 20
Totale 16.280
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Categoria #
all - tutte 46.772
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 46.772
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20255.344 240 214 542 344 443 305 507 425 552 627 542 603
2025/20266.556 523 1.251 2.509 1.257 938 78 0 0 0 0 0 0
Totale 16.280