IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 4.316
AS - Asia 931
NA - Nord America 907
AF - Africa 71
OC - Oceania 39
SA - Sud America 22
Totale 6.286
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Nazione #
IT - Italia 2.802
US - Stati Uniti d'America 868
DE - Germania 379
SG - Singapore 253
FR - Francia 231
GB - Regno Unito 231
IN - India 118
NL - Olanda 109
AT - Austria 101
CN - Cina 78
ID - Indonesia 72
IE - Irlanda 69
RU - Federazione Russa 57
SE - Svezia 57
HK - Hong Kong 53
BE - Belgio 51
MY - Malesia 51
FI - Finlandia 44
PK - Pakistan 44
TR - Turchia 39
TW - Taiwan 37
AU - Australia 35
CA - Canada 26
GR - Grecia 26
PT - Portogallo 26
PH - Filippine 25
VN - Vietnam 25
CH - Svizzera 24
ES - Italia 23
KR - Corea 23
CZ - Repubblica Ceca 22
KE - Kenya 20
NO - Norvegia 19
ZA - Sudafrica 16
AE - Emirati Arabi Uniti 14
JP - Giappone 14
MA - Marocco 12
MX - Messico 12
MO - Macao, regione amministrativa speciale della Cina 11
BD - Bangladesh 10
NP - Nepal 10
IR - Iran 9
PE - Perù 9
SA - Arabia Saudita 9
DK - Danimarca 7
EG - Egitto 7
RO - Romania 7
CO - Colombia 6
TH - Thailandia 6
BR - Brasile 5
LK - Sri Lanka 5
NG - Nigeria 5
PL - Polonia 5
SK - Slovacchia (Repubblica Slovacca) 5
BH - Bahrain 4
DZ - Algeria 4
EE - Estonia 4
NZ - Nuova Zelanda 4
ZW - Zimbabwe 4
LB - Libano 3
UA - Ucraina 3
AM - Armenia 2
BG - Bulgaria 2
HR - Croazia 2
IL - Israele 2
IS - Islanda 2
KG - Kirghizistan 2
KW - Kuwait 2
LT - Lituania 2
MM - Myanmar 2
MT - Malta 2
MU - Mauritius 2
SI - Slovenia 2
BO - Bolivia 1
CL - Cile 1
CY - Cipro 1
GE - Georgia 1
IQ - Iraq 1
JO - Giordania 1
KH - Cambogia 1
LV - Lettonia 1
MK - Macedonia 1
MN - Mongolia 1
PA - Panama 1
QA - Qatar 1
TN - Tunisia 1
UZ - Uzbekistan 1
Totale 6.286
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Città #
Rome 991
Reggio Emilia 287
Milan 219
Singapore 212
Ashburn 165
New York 115
Council Bluffs 104
Vienna 99
Naples 81
Krefeld 77
Dublin 65
Florence 65
Jakarta 53
Paris 44
Boardman 33
Bologna 33
London 32
Kuala Lumpur 31
Santa Clara 31
Rottweil 30
Rouen 30
Verona 29
Seattle 28
Atlanta 26
Turin 25
Moscow 24
College Station 23
Brussels 22
Helsinki 21
Nagercoil 21
Perugia 20
Pescara 20
Trieste 19
Bari 18
Los Angeles 18
Parma 18
Brescia 17
Marseille 17
Amsterdam 16
Dhūri 16
Lappeenranta 16
Munich 16
Oslo 16
Ho Chi Minh City 15
Nuremberg 15
Padova 15
Udine 15
Hong Kong 14
Nairobi 14
York 14
Brno 13
Rotterdam 13
Lahore 12
Modena 12
Palermo 12
West Jordan 12
Yangmei District 12
Ankara 11
Shanghai 11
Taipei 11
Melbourne 10
Pomigliano d'Arco 10
Salerno 10
Venice 10
Athens 9
Bergamo 9
Brisbane 9
Frankfurt am Main 9
Kathmandu 9
Quezon City 9
Santander 9
Spoltore 9
Wageningen 9
Acerra 8
Beijing 8
Buffalo 8
Casablanca 8
Eastleigh 8
Genoa 8
Johannesburg 8
Kolkata 8
Nottingham 8
Cagliari 7
Casier 7
Catania 7
Dubai 7
Fontenay-sous-Bois 7
Oosterhout 7
Panderma 7
Pesaro 7
Rockville 7
San Nicola dell'Alto 7
Sialkot 7
Trento 7
Treviso 7
Zurich 7
Aigio 6
Aldershot 6
Apice 6
Göttingen 6
Totale 3.779
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Nome #
Power Brands: creare, portare al successo e gestire i propri brand 604
BrandTelling 502
How Metaverse Creates Value for Luxury Brands 367
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 317
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 300
Brand Development through Brand Extension and Licensing: Pininfarina Extra 297
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 174
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 165
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 148
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 146
Sardine: fenomenologia di un movimento di piazza 139
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 135
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 126
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 118
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 115
La domanda e l'offerta di unicità 114
Balancing sustainability performance dimensions: A system dynamics perspective 109
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 106
BrandTelling : valore e valori delle narrazioni aziendali 105
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 102
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 102
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 94
Etichette Front-of-Pack e nuovi trend di consumo 91
Digital e Social Media in Cina 90
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 89
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 86
Specificità culturali e qualità delle produzioni 77
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 73
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 73
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 72
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 70
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 66
Perché e come difendere la nostra coolness 64
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 59
“Sustainability”: a new player in the field 57
Progettare e Gestire i Canali di Marketing 56
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 51
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 50
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 49
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 46
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 44
Diasporas Brain Circulation and the University 44
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 44
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 44
Future Marketing Leaders /5 40
Future Marketing Leaders /1 36
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 34
Overcoming the blockchain technology credibility gap 34
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 34
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 33
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 32
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 31
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 31
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 30
A guide to excellence in retail brand management 30
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 30
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 29
I marchi del lusso puntano sull'online 28
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 28
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 28
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 26
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 26
Smart 25
Future Marketing Leaders /2 23
Future Marketing Leaders /4 23
Venditori soddisfatti, clienti felici 23
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 20
Future Marketing Leaders /3 20
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 20
Il marketing dei prodotti unici 19
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 15
Media online: una scelta complicata 15
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 5
Totale 6.548
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Categoria #
all - tutte 24.068
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 24.068
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20252.168 240 214 542 344 443 305 80 0 0 0 0 0
Totale 6.548