IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 3.280
NA - Nord America 645
AS - Asia 477
AF - Africa 41
OC - Oceania 26
SA - Sud America 18
Totale 4.487
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Nazione #
IT - Italia 2.149
US - Stati Uniti d'America 620
DE - Germania 345
GB - Regno Unito 146
FR - Francia 104
SG - Singapore 92
IN - India 83
AT - Austria 82
NL - Olanda 70
IE - Irlanda 67
SE - Svezia 57
RU - Federazione Russa 55
BE - Belgio 44
CN - Cina 40
HK - Hong Kong 40
TR - Turchia 33
FI - Finlandia 30
MY - Malesia 27
PK - Pakistan 25
AU - Australia 22
ES - Italia 21
TW - Taiwan 20
GR - Grecia 19
NO - Norvegia 19
CA - Canada 18
VN - Vietnam 18
PT - Portogallo 17
CZ - Repubblica Ceca 16
ID - Indonesia 14
CH - Svizzera 13
KE - Kenya 12
ZA - Sudafrica 12
MO - Macao, regione amministrativa speciale della Cina 11
AE - Emirati Arabi Uniti 10
KR - Corea 10
NP - Nepal 10
PH - Filippine 9
MA - Marocco 8
PE - Perù 8
JP - Giappone 7
MX - Messico 7
SA - Arabia Saudita 7
CO - Colombia 6
DK - Danimarca 5
IR - Iran 5
NG - Nigeria 5
DZ - Algeria 4
LK - Sri Lanka 4
NZ - Nuova Zelanda 4
TH - Thailandia 4
PL - Polonia 3
RO - Romania 3
UA - Ucraina 3
BH - Bahrain 2
BR - Brasile 2
HR - Croazia 2
LT - Lituania 2
MM - Myanmar 2
MT - Malta 2
SI - Slovenia 2
SK - Slovacchia (Repubblica Slovacca) 2
BG - Bulgaria 1
BO - Bolivia 1
CL - Cile 1
IQ - Iraq 1
LB - Libano 1
MK - Macedonia 1
MN - Mongolia 1
UZ - Uzbekistan 1
Totale 4.487
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Città #
Rome 696
Reggio Emilia 286
Milan 154
Ashburn 150
New York 114
Vienna 80
Krefeld 77
Naples 75
Dublin 63
Florence 60
Singapore 57
Boardman 32
Rottweil 30
Rouen 30
London 28
Seattle 28
Bologna 26
Atlanta 24
Turin 24
College Station 22
Moscow 21
Nagercoil 21
Verona 21
Council Bluffs 20
Pescara 20
Brussels 19
Bari 16
Dhūri 16
Helsinki 16
Oslo 16
Parma 16
Perugia 16
Trieste 15
Kuala Lumpur 14
Amsterdam 13
Brescia 13
Brno 13
Hong Kong 12
Los Angeles 12
Padova 12
Palermo 12
West Jordan 12
Yangmei District 12
Ankara 11
Ho Chi Minh City 11
Modena 11
Munich 11
Shanghai 11
Udine 11
Nairobi 10
Venice 10
Kathmandu 9
Lappeenranta 9
Melbourne 9
Paris 9
Santander 9
Spoltore 9
Wageningen 9
York 9
Acerra 8
Athens 8
Beijing 8
Casablanca 8
Eastleigh 8
Genoa 8
Rotterdam 8
Casier 7
Catania 7
Fontenay-sous-Bois 7
Jakarta 7
Nuremberg 7
Oosterhout 7
Panderma 7
Pesaro 7
Rockville 7
Salerno 7
Sialkot 7
Treviso 7
Aigio 6
Apice 6
Göttingen 6
Hamburg 6
Kolkata 6
Lahore 6
Lima 6
Loughborough 6
Nola 6
Pisa 6
Regalbuto 6
Sharjah 6
Sinaai 6
Stockholm 6
Stuttgart 6
Trento 6
Buffalo 5
Busto Arsizio 5
Chennai 5
Da Nang 5
Istanbul 5
Jaipur 5
Totale 2.838
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Nome #
Power Brands: creare, portare al successo e gestire i propri brand 590
BrandTelling 360
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 245
Brand Development through Brand Extension and Licensing: Pininfarina Extra 193
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 154
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 154
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 139
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 122
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 121
Sardine: fenomenologia di un movimento di piazza 114
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 98
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 96
La domanda e l'offerta di unicità 95
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 90
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 89
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 89
Balancing sustainability performance dimensions: A system dynamics perspective 89
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 84
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 78
Digital e Social Media in Cina 74
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 74
How Metaverse Creates Value for Luxury Brands 71
Etichette Front-of-Pack e nuovi trend di consumo 70
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 69
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 64
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 63
Specificità culturali e qualità delle produzioni 62
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 56
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 56
Perché e come difendere la nostra coolness 53
Progettare e Gestire i Canali di Marketing 46
“Sustainability”: a new player in the field 46
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 42
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 42
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 40
Diasporas Brain Circulation and the University 40
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 40
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 39
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 39
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 39
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 33
Future Marketing Leaders /1 32
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 30
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 28
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 28
Future Marketing Leaders /5 28
A guide to excellence in retail brand management 28
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 27
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 26
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 25
Overcoming the blockchain technology credibility gap 25
Smart 23
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 23
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 23
Future Marketing Leaders /4 22
Future Marketing Leaders /2 21
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 20
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 20
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 19
Future Marketing Leaders /3 18
I marchi del lusso puntano sull'online 18
Il marketing dei prodotti unici 18
Venditori soddisfatti, clienti felici 17
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 16
Media online: una scelta complicata 14
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 13
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 4
Totale 4.724
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Categoria #
all - tutte 18.382
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 18.382
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/2025344 240 104 0 0 0 0 0 0 0 0 0 0
Totale 4.724