IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 10.762
NA - Nord America 8.570
AS - Asia 3.731
SA - Sud America 526
AF - Africa 283
OC - Oceania 105
AN - Antartide 1
Continente sconosciuto - Info sul continente non disponibili 1
Totale 23.979
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Nazione #
US - Stati Uniti d'America 8.363
IT - Italia 5.436
RU - Federazione Russa 1.674
SG - Singapore 997
FR - Francia 788
GB - Regno Unito 620
CN - Cina 615
DE - Germania 605
NL - Olanda 541
BR - Brasile 379
IN - India 379
HK - Hong Kong 263
VN - Vietnam 236
ID - Indonesia 138
AT - Austria 133
BD - Bangladesh 127
MY - Malesia 116
KR - Corea 115
CA - Canada 113
SE - Svezia 102
TR - Turchia 97
AU - Australia 95
FI - Finlandia 87
IE - Irlanda 84
PK - Pakistan 84
TW - Taiwan 84
ES - Italia 83
PL - Polonia 82
ZA - Sudafrica 81
BE - Belgio 80
PH - Filippine 79
PT - Portogallo 74
JP - Giappone 73
MA - Marocco 72
CH - Svizzera 59
GR - Grecia 57
MX - Messico 51
IR - Iran 47
AE - Emirati Arabi Uniti 42
AR - Argentina 39
KE - Kenya 36
NO - Norvegia 36
TH - Thailandia 35
CZ - Repubblica Ceca 29
HU - Ungheria 29
IQ - Iraq 29
PE - Perù 28
DK - Danimarca 24
TN - Tunisia 24
RO - Romania 22
SA - Arabia Saudita 22
LT - Lituania 21
NP - Nepal 21
CO - Colombia 20
MO - Macao, regione amministrativa speciale della Cina 20
EC - Ecuador 19
EG - Egitto 18
IL - Israele 18
CL - Cile 16
UA - Ucraina 15
BH - Bahrain 12
DZ - Algeria 12
LK - Sri Lanka 10
SK - Slovacchia (Repubblica Slovacca) 10
UZ - Uzbekistan 10
JM - Giamaica 9
VE - Venezuela 9
BG - Bulgaria 8
KG - Kirghizistan 8
NZ - Nuova Zelanda 8
ZW - Zimbabwe 8
HR - Croazia 7
LU - Lussemburgo 7
MC - Monaco 7
AM - Armenia 6
BO - Bolivia 6
HN - Honduras 6
JO - Giordania 6
LB - Libano 6
NG - Nigeria 6
OM - Oman 6
PY - Paraguay 6
SI - Slovenia 6
BA - Bosnia-Erzegovina 5
BW - Botswana 5
CR - Costa Rica 5
EE - Estonia 5
IS - Islanda 5
KZ - Kazakistan 5
AL - Albania 4
GT - Guatemala 4
KH - Cambogia 4
MM - Myanmar 4
MW - Malawi 4
SM - San Marino 4
AZ - Azerbaigian 3
BY - Bielorussia 3
DO - Repubblica Dominicana 3
ET - Etiopia 3
LV - Lettonia 3
Totale 23.920
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Città #
Dallas 2.979
Rome 1.785
Ashburn 1.271
Council Bluffs 711
Singapore 679
San Jose 507
Milan 499
Reggio Emilia 289
New York 217
Naples 210
Moscow 198
Los Angeles 179
Hong Kong 153
Beijing 135
Vienna 114
Florence 108
Buffalo 103
The Dalles 96
Paris 92
Bologna 86
Santa Clara 85
Ho Chi Minh City 81
Lauterbourg 80
Krefeld 77
Dublin 76
Jakarta 64
Kuala Lumpur 62
London 61
Atlanta 59
Casablanca 59
Turin 59
Manchester 58
Boardman 52
Orem 51
Warsaw 48
Chennai 47
Munich 47
São Paulo 47
Bari 45
Chicago 45
Hanoi 45
Helsinki 43
Miami 43
Amsterdam 41
Frankfurt am Main 41
Pescara 41
Stockholm 40
Verona 40
Lisbon 38
North Bergen 37
Bengaluru 36
Denver 36
Tokyo 36
Seattle 35
Brooklyn 34
Brussels 33
Melbourne 33
Assago 32
Oslo 32
Ankara 31
Brescia 31
Nuremberg 31
Parma 31
Perugia 31
Johannesburg 30
Rottweil 30
Rouen 30
Nairobi 28
Poplar 28
Shanghai 28
Montreal 27
Palermo 27
Lappeenranta 26
Modena 26
Phoenix 25
Athens 24
College Station 24
Mumbai 24
Rotterdam 23
Dubai 22
Guangzhou 22
Hialeah 22
Houston 22
Mexico City 22
Padua 22
Nagercoil 21
Sydney 21
Trieste 21
Lahore 20
Marseille 20
Rio de Janeiro 20
Venice 20
Catania 19
Columbus 19
Kolkata 19
Padova 19
Stuttgart 19
Brasília 18
Figino 18
New Delhi 18
Totale 13.309
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Nome #
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 1.837
How Metaverse Creates Value for Luxury Brands 1.075
BrandTelling 1.054
Redefining Luxury: Consumer Responses to Marketing of Lab-Grown vs. Natural Diamonds 882
Power Brands: creare, portare al successo e gestire i propri brand 750
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices 690
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 630
Factors shaping job candidates’ responses to asynchronous video interviews 621
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 610
BrandTelling : valore e valori delle narrazioni aziendali 547
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 514
Brand Development through Brand Extension and Licensing: Pininfarina Extra 499
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 486
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 396
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 376
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 371
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 307
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 300
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 292
Sardine: fenomenologia di un movimento di piazza 291
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 282
Digital e Social Media in Cina 281
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 276
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 271
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 268
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 265
Balancing sustainability performance dimensions: A system dynamics perspective 265
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 259
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 258
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage? 253
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 240
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 238
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 238
Perché e come difendere la nostra coolness 237
La domanda e l'offerta di unicità 231
Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement 231
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 229
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 226
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 226
Etichette Front-of-Pack e nuovi trend di consumo 218
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 215
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 213
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 195
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 195
Specificità culturali e qualità delle produzioni 192
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 188
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 186
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 185
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 184
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 182
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 174
A guide to excellence in retail brand management 173
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 171
Progettare e Gestire i Canali di Marketing 167
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 162
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 156
Diasporas Brain Circulation and the University 152
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 151
“Sustainability”: a new player in the field 150
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 146
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 131
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 130
Future Marketing Leaders /1 127
I marchi del lusso puntano sull'online 124
Overcoming the blockchain technology credibility gap 123
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 123
Caso Pantene: self-care is not selfish. Social tension e strategie di marketing social-oriented (la creazione di valore per la società e per il brand) 121
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 120
The impact of humans vs. AI recommendation on consumer reactions to products exposure 119
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 119
Future Marketing Leaders /5 117
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 116
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 115
Future Marketing Leaders /4 111
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 109
Why Non-Directive Front-of-Pack Nutritional Label Should Be Adopted in the US Market? A Comparison on Comprehension and Liking of Nutri-Tips, NutrInform Battery, and Nutri-Score 109
Smart 108
Why does Metaverse transform High-End product strategies? A three-horizon approach integrating Technological and Organizational Readiness 107
Future Marketing Leaders /3 106
Venditori soddisfatti, clienti felici 104
Media online: una scelta complicata 103
Tecnologia, mercato e organizzazione nell’evoluzione dell’ecosistema industriale della comunicazione 102
Future Marketing Leaders /2 95
Il marketing dei prodotti unici 93
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 90
Mind the Gap: Integrating Construal Level Theory and Self-Control Dilemmas into Strategic Business Communication 89
High-end Brand Museums as Drivers of Tourists’ Visiting Decisions 89
Aligning Front-of-Pack Labeling Research with Consumer Needs: A Cross-Country Analysis of Research Intensity and Policy Urgency 69
Consumer-Brand Relationship in the Age of Recommender Systems: Knowledge, Legacy and Guilt 59
Oltre il media spend. Ecco la trasformazione industriale della comunicazione 56
All That Glitters Is Not Gold, but Words: Transparency and Uniqueness in Luxury Brand Building Through Storytelling 21
Research advances in Front-of-Pack Nutritional Labeling and stages of policy life cycles: A Systematic Review 19
Persuasion knowledge activation versus health knowledge intervention: enhancing the effectiveness of Front-of-Pack nutritional labels against misleading information 16
When Informational Policies Become Retail Assets: How Voluntary Front-of-Pack Nutrition Labels Build Trust and Loyalty in Retail 14
Uncovering the role of weak ties in implicit networks of influence: a network analysis on recommendation algorithms’ neighborhood 14
Totale 24.325
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Categoria #
all - tutte 62.473
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 62.473
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20255.344 240 214 542 344 443 305 507 425 552 627 542 603
2025/202614.025 523 1.251 2.509 1.257 938 520 1.307 1.450 1.310 855 1.163 942
2026/2027576 576 0 0 0 0 0 0 0 0 0 0 0
Totale 24.325