IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
EU - Europa 11.548
NA - Nord America 10.078
AS - Asia 3.972
SA - Sud America 550
Continente sconosciuto - Info sul continente non disponibili 374
AF - Africa 293
OC - Oceania 130
AN - Antartide 1
Totale 26.946
Salva come PNG Salva come JPEG
Nazione #
US - Stati Uniti d'America 9.781
IT - Italia 6.028
RU - Federazione Russa 1.675
SG - Singapore 1.014
FR - Francia 812
GB - Regno Unito 669
CN - Cina 653
DE - Germania 636
NL - Olanda 567
IN - India 437
BR - Brasile 390
HK - Hong Kong 282
VN - Vietnam 256
CA - Canada 171
ID - Indonesia 147
BD - Bangladesh 141
AT - Austria 138
KR - Corea 124
MY - Malesia 121
AU - Australia 119
TR - Turchia 103
SE - Svezia 102
BE - Belgio 95
IE - Irlanda 95
ES - Italia 91
PH - Filippine 89
FI - Finlandia 87
PK - Pakistan 87
TW - Taiwan 87
PL - Polonia 83
ZA - Sudafrica 83
JP - Giappone 75
PT - Portogallo 74
MA - Marocco 72
CH - Svizzera 66
GR - Grecia 57
MX - Messico 52
IR - Iran 49
AE - Emirati Arabi Uniti 45
AR - Argentina 40
KE - Kenya 36
NO - Norvegia 36
TH - Thailandia 36
HU - Ungheria 32
CZ - Repubblica Ceca 31
PE - Perù 30
IQ - Iraq 29
LT - Lituania 29
BH - Bahrain 28
DK - Danimarca 26
SA - Arabia Saudita 24
TN - Tunisia 24
CO - Colombia 23
RO - Romania 22
NP - Nepal 21
EC - Ecuador 20
MO - Macao, regione amministrativa speciale della Cina 20
EG - Egitto 18
IL - Israele 18
CL - Cile 16
UA - Ucraina 15
CR - Costa Rica 14
LK - Sri Lanka 14
VE - Venezuela 14
JM - Giamaica 13
DZ - Algeria 12
GT - Guatemala 10
SK - Slovacchia (Repubblica Slovacca) 10
UZ - Uzbekistan 10
BG - Bulgaria 9
HN - Honduras 9
NZ - Nuova Zelanda 9
KG - Kirghizistan 8
ZW - Zimbabwe 8
HR - Croazia 7
LU - Lussemburgo 7
MC - Monaco 7
NG - Nigeria 7
AM - Armenia 6
BO - Bolivia 6
JO - Giordania 6
LB - Libano 6
NI - Nicaragua 6
OM - Oman 6
PY - Paraguay 6
SI - Slovenia 6
BA - Bosnia-Erzegovina 5
BW - Botswana 5
EE - Estonia 5
GH - Ghana 5
IS - Islanda 5
KZ - Kazakistan 5
AL - Albania 4
KH - Cambogia 4
MM - Myanmar 4
MW - Malawi 4
SM - San Marino 4
UY - Uruguay 4
AO - Angola 3
AZ - Azerbaigian 3
Totale 26.503
Salva come PNG Salva come JPEG
Città #
Dallas 2.993
Rome 2.008
Ashburn 1.423
Council Bluffs 1.034
San Jose 708
Singapore 692
Milan 565
Reggio Emilia 289
Naples 226
New York 222
Moscow 198
Los Angeles 194
Hong Kong 164
Beijing 162
Vienna 119
Florence 113
Santa Clara 110
Buffalo 105
Paris 99
Ho Chi Minh City 98
The Dalles 97
Bologna 95
Phoenix 88
Lauterbourg 80
Krefeld 77
Dublin 76
Kuala Lumpur 65
London 65
Turin 65
Jakarta 64
Atlanta 63
Casablanca 59
Manchester 58
Boardman 56
Amsterdam 55
Chicago 55
Munich 53
Orem 52
São Paulo 52
Chennai 50
Warsaw 49
Bari 45
Hanoi 45
Miami 45
Pescara 45
Melbourne 44
Helsinki 43
Verona 42
Frankfurt am Main 41
Bengaluru 40
Stockholm 40
Brussels 38
Denver 38
Lisbon 38
Montreal 38
North Bergen 38
Seattle 38
Tokyo 38
Brooklyn 34
Nuremberg 34
Parma 33
Assago 32
Johannesburg 32
Oslo 32
Perugia 32
Pune 32
Sydney 32
Ankara 31
Brescia 31
Palermo 31
Toronto 31
Rottweil 30
Rouen 30
Modena 29
Shanghai 29
Nairobi 28
Poplar 28
Padua 27
Lappeenranta 26
Mumbai 26
Figino 25
Rotterdam 25
Apopka 24
Athens 24
College Station 24
Dubai 24
Houston 23
Lahore 23
Mexico City 23
Stuttgart 23
Guangzhou 22
Hialeah 22
Nagercoil 22
New Delhi 22
Las Vegas 21
Trieste 21
Marseille 20
Rio de Janeiro 20
Venice 20
Catania 19
Totale 14.709
Salva come PNG Salva come JPEG
Nome #
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 1.851
BrandTelling 1.124
How Metaverse Creates Value for Luxury Brands 1.092
Redefining Luxury: Consumer Responses to Marketing of Lab-Grown vs. Natural Diamonds 1.078
Power Brands: creare, portare al successo e gestire i propri brand 813
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices 725
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 662
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 658
Factors shaping job candidates’ responses to asynchronous video interviews 653
BrandTelling : valore e valori delle narrazioni aziendali 619
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 524
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 520
Brand Development through Brand Extension and Licensing: Pininfarina Extra 512
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 418
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 413
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 401
Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement 348
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 332
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 314
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 305
Sardine: fenomenologia di un movimento di piazza 303
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage? 300
Digital e Social Media in Cina 299
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 298
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 295
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 292
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 280
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 279
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 277
Balancing sustainability performance dimensions: A system dynamics perspective 277
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 275
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 253
Perché e come difendere la nostra coolness 253
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 252
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 250
La domanda e l'offerta di unicità 248
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 247
Caso Pantene: self-care is not selfish. Social tension e strategie di marketing social-oriented (la creazione di valore per la società e per il brand) 242
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 239
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 238
Etichette Front-of-Pack e nuovi trend di consumo 233
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 231
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 226
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 220
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 213
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 210
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 208
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 206
Specificità culturali e qualità delle produzioni 203
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 201
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 194
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 189
A guide to excellence in retail brand management 183
The impact of humans vs. AI recommendation on consumer reactions to products exposure 182
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 182
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 179
Progettare e Gestire i Canali di Marketing 178
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 171
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 169
Diasporas Brain Circulation and the University 166
“Sustainability”: a new player in the field 164
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 164
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 142
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 140
I marchi del lusso puntano sull'online 139
Why does Metaverse transform High-End product strategies? A three-horizon approach integrating Technological and Organizational Readiness 138
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 136
Future Marketing Leaders /1 136
Overcoming the blockchain technology credibility gap 136
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 135
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 131
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 130
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 129
Tecnologia, mercato e organizzazione nell’evoluzione dell’ecosistema industriale della comunicazione 129
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 126
Future Marketing Leaders /5 126
Smart 121
Future Marketing Leaders /4 121
Why Non-Directive Front-of-Pack Nutritional Label Should Be Adopted in the US Market? A Comparison on Comprehension and Liking of Nutri-Tips, NutrInform Battery, and Nutri-Score 119
Media online: una scelta complicata 117
Venditori soddisfatti, clienti felici 114
Future Marketing Leaders /3 113
High-end Brand Museums as Drivers of Tourists’ Visiting Decisions 113
Mind the Gap: Integrating Construal Level Theory and Self-Control Dilemmas into Strategic Business Communication 112
Future Marketing Leaders /2 105
Consumer-Brand Relationship in the Age of Recommender Systems: Knowledge, Legacy and Guilt 102
Il marketing dei prodotti unici 101
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 98
Aligning Front-of-Pack Labeling Research with Consumer Needs: A Cross-Country Analysis of Research Intensity and Policy Urgency 87
Weak Ties Marketing 82
Oltre il media spend. Ecco la trasformazione industriale della comunicazione 74
The Summary Comes First: How AI Overviews Reshape Consumer Product Search 62
All That Glitters Is Not Gold, but Words: Transparency and Uniqueness in Luxury Brand Building Through Storytelling 49
Pantene case-study: self-care is not selfish. Social tension and socially-oriented marketing strategies (creating value for society and the brand) 48
Research advances in Front-of-Pack Nutritional Labeling and stages of policy life cycles: A Systematic Review 48
Framing the Complex Interplay of Ultra‑Processed Foods, Nutrition Labeling, and Consumer Response: A Systematic Review 38
Directive vs. Non-Directive Front-of-Pack Nutritional Labels: Evidence on Healthiness Perceptions and Purchase Intentions from Private Label and National Brands in Poland 38
Persuasion knowledge activation versus health knowledge intervention: enhancing the effectiveness of Front-of-Pack nutritional labels against misleading information 36
When Gender Meets Super-Expertise: Perceptual Bias and Behavioral Effects in AI–Human Hybrid Recommendations 34
When Informational Policies Become Retail Assets: How Voluntary Front-of-Pack Nutrition Labels Build Trust and Loyalty in Retail 31
Totale 26.867
Salva come PNG Salva come JPEG
Categoria #
all - tutte 69.895
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 69.895
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20255.344 240 214 542 344 443 305 507 425 552 627 542 603
2025/202614.025 523 1.251 2.509 1.257 938 520 1.307 1.450 1.310 855 1.163 942
2026/20273.197 944 761 718 774 0 0 0 0 0 0 0 0
Totale 26.946