IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
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Continente #
EU - Europa 5.631
AS - Asia 1.432
NA - Nord America 1.253
SA - Sud America 147
AF - Africa 111
OC - Oceania 58
Continente sconosciuto - Info sul continente non disponibili 1
Totale 8.633
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Nazione #
IT - Italia 3.380
US - Stati Uniti d'America 1.199
DE - Germania 461
SG - Singapore 422
FR - Francia 377
NL - Olanda 365
GB - Regno Unito 330
IN - India 189
AT - Austria 121
BR - Brasile 119
CN - Cina 98
HK - Hong Kong 97
ID - Indonesia 84
MY - Malesia 83
IE - Irlanda 71
BE - Belgio 70
SE - Svezia 66
RU - Federazione Russa 61
PK - Pakistan 60
FI - Finlandia 55
TW - Taiwan 52
AU - Australia 51
PH - Filippine 47
TR - Turchia 47
KR - Corea 38
CH - Svizzera 36
GR - Grecia 36
VN - Vietnam 36
ES - Italia 35
CA - Canada 34
PT - Portogallo 34
ZA - Sudafrica 29
KE - Kenya 26
CZ - Repubblica Ceca 25
IR - Iran 24
AE - Emirati Arabi Uniti 23
NO - Norvegia 22
MO - Macao, regione amministrativa speciale della Cina 19
BD - Bangladesh 17
JP - Giappone 15
MX - Messico 15
MA - Marocco 14
NP - Nepal 14
EG - Egitto 12
RO - Romania 12
SA - Arabia Saudita 12
DK - Danimarca 11
TN - Tunisia 11
PE - Perù 10
LT - Lituania 9
PL - Polonia 9
TH - Thailandia 8
CO - Colombia 7
NZ - Nuova Zelanda 7
BH - Bahrain 6
LK - Sri Lanka 6
HU - Ungheria 5
IL - Israele 5
KG - Kirghizistan 5
LB - Libano 5
NG - Nigeria 5
SK - Slovacchia (Repubblica Slovacca) 5
UA - Ucraina 5
AM - Armenia 4
BA - Bosnia-Erzegovina 4
CL - Cile 4
DZ - Algeria 4
EE - Estonia 4
ZW - Zimbabwe 4
HR - Croazia 3
IS - Islanda 3
MC - Monaco 3
SM - San Marino 3
VE - Venezuela 3
BG - Bulgaria 2
CR - Costa Rica 2
EC - Ecuador 2
IQ - Iraq 2
JO - Giordania 2
KH - Cambogia 2
KW - Kuwait 2
LV - Lettonia 2
MM - Myanmar 2
MT - Malta 2
MU - Mauritius 2
MW - Malawi 2
SI - Slovenia 2
AL - Albania 1
AR - Argentina 1
BO - Bolivia 1
CG - Congo 1
CY - Cipro 1
DO - Repubblica Dominicana 1
GE - Georgia 1
HN - Honduras 1
LA - Repubblica Popolare Democratica del Laos 1
MK - Macedonia 1
ML - Mali 1
MN - Mongolia 1
PA - Panama 1
Totale 8.630
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Città #
Rome 1.147
Singapore 297
Milan 292
Reggio Emilia 287
Ashburn 178
Naples 119
New York 115
Vienna 111
Council Bluffs 109
Florence 78
Krefeld 77
Paris 69
Dublin 67
Jakarta 56
Kuala Lumpur 47
Bologna 42
Miami 38
London 36
The Dalles 35
Boardman 34
North Bergen 34
Bari 33
Brussels 33
Assago 32
Verona 32
Hong Kong 31
Los Angeles 31
Santa Clara 31
Rottweil 30
Rouen 30
Turin 30
Nuremberg 28
Seattle 28
Atlanta 26
Frankfurt am Main 26
Moscow 26
Pescara 26
Manchester 25
Munich 24
College Station 23
Helsinki 23
Lappeenranta 23
Hialeah 22
Brescia 21
Nagercoil 21
Perugia 21
Amsterdam 20
Ho Chi Minh City 20
Nairobi 20
Parma 20
Trieste 20
Oslo 19
Padova 19
Boydton 17
Marseille 17
Shanghai 17
Brno 16
Cebu City 16
Dhūri 16
Lahore 16
Pisa 16
Taipei 16
Easley 15
Melbourne 15
Modena 15
Udine 15
Brisbane 14
Catania 14
Newcastle upon Tyne 14
Palermo 14
Stuttgart 14
Venice 14
York 14
Ankara 13
Cagliari 13
Kolkata 13
Rotterdam 13
São Paulo 13
Trento 13
Athens 12
Karachi 12
Kathmandu 12
Macao 12
Sydney 12
Thessaloniki 12
West Jordan 12
Yangmei District 12
Dubai 11
Nottingham 11
Sharjah 11
Angeles City 10
Bergamo 10
Hyderabad 10
Mumbai 10
Pomigliano d'Arco 10
Salerno 10
Stockholm 10
Bengaluru 9
Berlin 9
Buffalo 9
Totale 4.691
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Nome #
How Metaverse Creates Value for Luxury Brands 691
Power Brands: creare, portare al successo e gestire i propri brand 623
BrandTelling 605
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 382
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 358
Brand Development through Brand Extension and Licensing: Pininfarina Extra 328
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 219
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 213
BrandTelling : valore e valori delle narrazioni aziendali 192
Sardine: fenomenologia di un movimento di piazza 176
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 173
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 170
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 163
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 151
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 150
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 147
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 145
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 144
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 144
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 133
La domanda e l'offerta di unicità 131
Perché e come difendere la nostra coolness 131
Balancing sustainability performance dimensions: A system dynamics perspective 127
Digital e Social Media in Cina 126
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 125
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 119
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 115
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 114
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 114
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 111
Etichette Front-of-Pack e nuovi trend di consumo 110
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 101
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 96
Specificità culturali e qualità delle produzioni 94
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 89
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 89
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 80
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 77
Progettare e Gestire i Canali di Marketing 75
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 72
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 67
“Sustainability”: a new player in the field 66
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 64
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 62
Diasporas Brain Circulation and the University 56
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 54
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 53
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 53
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 53
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 53
Future Marketing Leaders /5 50
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 47
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 47
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 43
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 42
Future Marketing Leaders /1 42
A guide to excellence in retail brand management 42
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 41
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 41
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 40
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 39
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 39
I marchi del lusso puntano sull'online 39
Overcoming the blockchain technology credibility gap 39
Smart 35
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 34
Future Marketing Leaders /2 33
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 33
Venditori soddisfatti, clienti felici 32
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 31
Future Marketing Leaders /4 31
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 28
Future Marketing Leaders /3 26
Media online: una scelta complicata 22
Il marketing dei prodotti unici 21
Totale 8.901
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Categoria #
all - tutte 30.828
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 30.828
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Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20254.521 240 214 542 344 443 305 507 425 552 627 322 0
Totale 8.901