IRIS - Institutional Research Information System

Mazzù, Marco Francesco
 Distribuzione geografica
Salva come PNG Salva come JPEG
Continente #
EU - Europa 9.909
NA - Nord America 7.022
AS - Asia 3.344
SA - Sud America 509
AF - Africa 276
OC - Oceania 98
AN - Antartide 1
Continente sconosciuto - Info sul continente non disponibili 1
Totale 21.160
Salva come PNG Salva come JPEG
Nazione #
US - Stati Uniti d'America 6.858
IT - Italia 4.768
RU - Federazione Russa 1.674
SG - Singapore 956
FR - Francia 760
DE - Germania 588
GB - Regno Unito 568
NL - Olanda 515
CN - Cina 497
BR - Brasile 365
IN - India 336
HK - Hong Kong 240
VN - Vietnam 225
AT - Austria 132
ID - Indonesia 131
MY - Malesia 109
KR - Corea 106
SE - Svezia 98
TR - Turchia 93
CA - Canada 89
AU - Australia 88
IE - Irlanda 83
FI - Finlandia 82
ES - Italia 81
PK - Pakistan 80
TW - Taiwan 80
BE - Belgio 78
ZA - Sudafrica 76
PH - Filippine 75
PT - Portogallo 74
MA - Marocco 71
PL - Polonia 62
BD - Bangladesh 59
JP - Giappone 56
CH - Svizzera 53
GR - Grecia 53
MX - Messico 48
IR - Iran 44
AR - Argentina 39
KE - Kenya 36
AE - Emirati Arabi Uniti 35
NO - Norvegia 35
TH - Thailandia 31
CZ - Repubblica Ceca 29
HU - Ungheria 29
IQ - Iraq 29
PE - Perù 26
DK - Danimarca 24
TN - Tunisia 24
SA - Arabia Saudita 22
CO - Colombia 20
MO - Macao, regione amministrativa speciale della Cina 20
NP - Nepal 20
EC - Ecuador 19
LT - Lituania 19
EG - Egitto 18
RO - Romania 16
CL - Cile 15
UA - Ucraina 14
IL - Israele 13
DZ - Algeria 12
BH - Bahrain 11
SK - Slovacchia (Repubblica Slovacca) 10
UZ - Uzbekistan 10
VE - Venezuela 9
KG - Kirghizistan 8
LK - Sri Lanka 8
NZ - Nuova Zelanda 8
ZW - Zimbabwe 8
HR - Croazia 7
LU - Lussemburgo 7
MC - Monaco 7
AM - Armenia 6
BO - Bolivia 6
JM - Giamaica 6
JO - Giordania 6
LB - Libano 6
NG - Nigeria 6
PY - Paraguay 6
BA - Bosnia-Erzegovina 5
BG - Bulgaria 5
EE - Estonia 5
KZ - Kazakistan 5
AL - Albania 4
BW - Botswana 4
CR - Costa Rica 4
HN - Honduras 4
IS - Islanda 4
MM - Myanmar 4
MW - Malawi 4
OM - Oman 4
SI - Slovenia 4
SM - San Marino 4
AZ - Azerbaigian 3
BY - Bielorussia 3
DO - Repubblica Dominicana 3
ET - Etiopia 3
KH - Cambogia 3
LV - Lettonia 3
UY - Uruguay 3
Totale 21.112
Salva come PNG Salva come JPEG
Città #
Dallas 2.969
Rome 1.631
Ashburn 1.120
Singapore 653
San Jose 457
Milan 423
Reggio Emilia 289
Moscow 198
New York 195
Naples 188
Council Bluffs 184
Los Angeles 160
Hong Kong 135
Vienna 114
Beijing 105
Buffalo 99
Florence 97
The Dalles 96
Paris 85
Lauterbourg 80
Ho Chi Minh City 79
Krefeld 77
Dublin 76
Bologna 74
Jakarta 63
London 60
Casablanca 58
Manchester 58
Kuala Lumpur 57
Santa Clara 57
Boardman 47
Munich 47
São Paulo 47
Orem 46
Chennai 45
Turin 44
Helsinki 43
Warsaw 42
Atlanta 40
Chicago 40
Amsterdam 39
Miami 39
Bari 38
Frankfurt am Main 38
Lisbon 38
Hanoi 37
Stockholm 37
Verona 37
Denver 35
North Bergen 34
Seattle 34
Brussels 33
Pescara 33
Assago 32
Oslo 32
Nuremberg 31
Ankara 30
Johannesburg 30
Melbourne 30
Parma 30
Rottweil 30
Rouen 30
Tokyo 29
Brescia 28
Nairobi 28
Poplar 28
Brooklyn 26
Lappeenranta 26
Montreal 26
Perugia 25
Athens 24
College Station 24
Mumbai 24
Shanghai 24
Modena 23
Rotterdam 23
Hialeah 22
Nagercoil 21
Padua 21
Palermo 21
Phoenix 21
Sydney 21
Trieste 21
Guangzhou 20
Lahore 20
Marseille 20
Venice 20
Mexico City 19
Padova 19
Stuttgart 19
Catania 18
Houston 18
New Delhi 18
Boydton 17
Cebu City 17
Kolkata 17
Newcastle upon Tyne 17
Taipei 17
Brno 16
Budapest 16
Totale 11.939
Salva come PNG Salva come JPEG
Nome #
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking 1.774
How Metaverse Creates Value for Luxury Brands 1.036
BrandTelling 972
Power Brands: creare, portare al successo e gestire i propri brand 700
Too Narrow to Help? Unveiling How Recommendation Agents’ Specialization Impacts User Choices 659
Factors shaping job candidates’ responses to asynchronous video interviews 608
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 575
Humans or AI: How the Source of Recommendations Influences Consumer Choices for Different Product Types 548
BrandTelling : valore e valori delle narrazioni aziendali 498
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape 495
Brand Development through Brand Extension and Licensing: Pininfarina Extra 462
Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto 433
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 379
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali 346
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory 336
Redefining Luxury: Consumer Responses to Marketing of Lab-Grown vs. Natural Diamonds 302
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements 291
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 286
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 282
Sardine: fenomenologia di un movimento di piazza 273
In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices 258
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 253
Digital e Social Media in Cina 252
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto 243
Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust 240
Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry 235
Balancing sustainability performance dimensions: A system dynamics perspective 233
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams 232
BrandTelling: il valore della marca nell'era del digitale e dello storytelling 225
Perché e come difendere la nostra coolness 224
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 223
La domanda e l'offerta di unicità 220
Luxury in the Metaverse: A Digital Renaissance or a Fading Mirage? 216
Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery 214
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers 210
Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings 210
The Appeal of Moderate Incongruence: Investigating the 1 Impact of Product-Celebrity Mismatch on Consumer Intentions 209
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research 202
Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising 202
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse 199
Etichette Front-of-Pack e nuovi trend di consumo 196
Specificità culturali e qualità delle produzioni 179
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms 176
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods 172
Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil 172
The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation 170
Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay 169
THE FDA’S FRONT-OF-PACKAGE LABEL MANDATE: A COMPARATIVE ANALYSIS OF POTENTIAL SYSTEMS 167
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers 165
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods? 154
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection 154
Progettare e Gestire i Canali di Marketing 154
A guide to excellence in retail brand management 153
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels 152
Diasporas Brain Circulation and the University 143
“Sustainability”: a new player in the field 139
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain 130
The role of Branded Museums in revitalizing tourism after disruption: a qualitative research 130
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands 126
Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels 121
Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis 117
The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences 113
I marchi del lusso puntano sull'online 109
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers 108
Future Marketing Leaders /5 108
Overcoming the blockchain technology credibility gap 107
Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels 103
Future Marketing Leaders /1 101
Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli 99
Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels 99
Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles 99
Future Marketing Leaders /4 98
Why Non-Directive Front-of-Pack Nutritional Label Should Be Adopted in the US Market? A Comparison on Comprehension and Liking of Nutri-Tips, NutrInform Battery, and Nutri-Score 97
Smart 96
Future Marketing Leaders /3 96
Media online: una scelta complicata 96
Venditori soddisfatti, clienti felici 94
Why does Metaverse transform High-End product strategies? A three-horizon approach integrating Technological and Organizational Readiness 93
Future Marketing Leaders /2 85
Tecnologia, mercato e organizzazione nell’evoluzione dell’ecosistema industriale della comunicazione 81
Il marketing dei prodotti unici 81
La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori 79
The impact of humans vs. AI recommendation on consumer reactions to products exposure 78
High-end Brand Museums as Drivers of Tourists’ Visiting Decisions 68
Mind the Gap: Integrating Construal Level Theory and Self-Control Dilemmas into Strategic Business Communication 65
Caso Pantene: self-care is not selfish. Social tension e strategie di marketing social-oriented (la creazione di valore per la società e per il brand) 62
Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement 60
Aligning Front-of-Pack Labeling Research with Consumer Needs: A Cross-Country Analysis of Research Intensity and Policy Urgency 48
Oltre il media spend. Ecco la trasformazione industriale della comunicazione 41
Consumer-Brand Relationship in the Age of Recommender Systems: Knowledge, Legacy and Guilt 26
Totale 21.484
Salva come PNG Salva come JPEG
Categoria #
all - tutte 54.702
article - articoli 0
book - libri 0
conference - conferenze 0
curatela - curatele 0
other - altro 0
patent - brevetti 0
selected - selezionate 0
volume - volumi 0
Totale 54.702
Salva come PNG Salva come JPEG


Totale Lug Ago Sett Ott Nov Dic Gen Feb Mar Apr Mag Giu
2022/20231.689 0 0 0 0 0 509 393 207 130 106 172 172
2023/20242.691 147 78 142 168 242 380 243 244 208 197 315 327
2024/20255.344 240 214 542 344 443 305 507 425 552 627 542 603
2025/202611.760 523 1.251 2.509 1.257 938 520 1.307 1.450 1.310 695 0 0
Totale 21.484