Mazzù, Marco Francesco
Mazzù, Marco Francesco
GRADUATE SCHOOL
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking
2023 He, Jun; Mazzù, Marco Francesco; Baccelloni, Angelo
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels
2021 Mazzù, Marco Francesco; Romani, Simona; Baccelloni, A; Gambicorti, A
A guide to excellence in retail brand management
2013 Mazzù, Marco Francesco; Meyer, Thomas; Weissgerber, Anja
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms
2022 Mazzù, Marco Francesco; Benetton, Andrea; Baccelloni, Angelo; Lavini, Ludovico
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams
2024 Mazzù, Marco Francesco; Savarese, Federica; Cisotta, Pantaleo; Litardi, Irene; Scognamiglio, Elisabetta
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali
2023 Mazzù, Marco Francesco; Baccelloni, Angelo
Balancing sustainability performance dimensions: A system dynamics perspective
2023 Mazzù, Marco Francesco; Noto, Guido; Baccelloni, Angelo; Cesaroni, Fabrizio
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse
2023 Mazzù, Marco Francesco; Della Sala, Irene; Baccelloni, Angelo
Brand Development through Brand Extension and Licensing: Pininfarina Extra
2020 Mazzù, Marco Francesco
BrandTelling
2018 Mazzù, Marco Francesco; Giorgino, Francesco
BrandTelling: il valore della marca nell'era del digitale e dello storytelling
2019 Mazzù, Marco Francesco; Giorgino, Francesco
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection
2023 Mazzù, Marco Francesco; Baccelloni, Angelo; Romani, Simona
Diasporas Brain Circulation and the University
2021 Foster, MEGAN ELIZABETH; Mazzù, Marco Francesco; Cecere, Rosa
Digital e Social Media in Cina
2022 Mazzù, Marco Francesco; Baccelloni, Angelo
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia
2020 Mazzù, Marco Francesco; Serafini, Ludovica
Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto
2023 Mazzù, Marco Francesco; Costabile, Michele; Pisano, Aurora
Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers
2021 Baccelloni, Angelo; Giambarresi, Andrea; Mazzù, Marco Francesco
Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers
2021 Mazzù, Marco Francesco; Baccelloni, Angelo; Simonetti, Eva; Romani, Simona
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers
2021 Mazzù, Marco Francesco; Romani, Simona; Gambicorti, A
Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape
2023 Mazzù, Marco Francesco; Bovi, Claudia