| Nome |
# |
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Brand Development through Brand Extension and Licensing: Pininfarina Extra, file 5120c655-07e3-4065-a4c0-a9c87f76c572
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130
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Improving the understanding of key nutritional elements to support healthier and more informed food choices: The effect of front-of-pack label bundles, file 61fdbc23-9eee-4d21-94dc-2515042a3017
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117
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Siamo ciò che mangiamo. Ecco l’etichetta italiana per consumatori informati e consapevoli, file 73a061fe-8437-413f-acb9-eba3291b5e9b
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113
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Introducing the Front-Of-Pack Acceptance Model: the role of usefulness and ease of use in European consumers’ acceptance of Front-Of-Pack Labels, file a14e668f-f7da-4c42-a178-92cecda808d1
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86
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Measuring Consumers’ Acceptance in Food Labels: a Cross-Country Investigation on Usefulness, Ease of Use and Trust, file cd4c6c04-f046-43db-a507-04322fb7a86a
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82
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The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy, file 2ed01124-7e3c-4fd3-88f7-0b3fe723d176
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79
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In Search of Superiority: Exploring the Effectiveness Gap of Front-of-Pack Nutritional Labels. An Assessment of Consumer’s Decision-Making Process Toward Healthier Food Choices, file 60e13dc9-462e-40d3-8609-dc9e5b473e7f
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72
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Macron: The Strategic Role of Sponsorship to Sustain Brand Growth, file 9e36ce77-a425-4313-81e6-de0ab479945d
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70
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Overcoming congruity issues of Nutritional information through Front-of-Pack Nutritional Labels: an investigation on the relative effects of Nutri-Score and NutrInform Battery, file cd3c55d6-9229-47ee-88a9-f895a928d542
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67
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Enhancing Effectiveness: Unconventional Marketing Strategies in the Complex Sports Landscape, file b86d95b7-6f73-4162-9afe-9b8c2165b917
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66
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Effects on Consumers' Subjective Understanding and Liking of Front-of-Pack Nutrition Labels: A Study on Slovenian and Dutch Consumers, file ef081064-deb3-41ea-8bdd-9addd5a57f44
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62
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Measuring the Effect of Blockchain Extrinsic Cues on Consumers' Perceived Flavor and Healthiness: A Cross-Country Analysis, file 66c17c9f-d37d-4cf0-b50f-8f5ab8ed86d4
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57
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A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels, file 449404ee-eadf-4f6a-aa3d-a6e39dcc1321
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54
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«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE, file 0bc12383-43b0-4d3f-a17f-4fe0535f25a1
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53
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La credibilità delle etichette alimentari. Come l’endorsement di terze parti può colmare lo scetticismo dei consumatori, file b629623e-fdb6-4e2d-b2ca-10d9a7263fa0
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47
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Overcoming the blockchain technology credibility gap, file 1715cf29-0506-4d82-8798-2719f2da9fc5
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44
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The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences, file 784f0225-8105-4293-92bd-40876851ee4c
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42
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Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection, file 0d95dbef-8d8a-40da-acfe-49b395edca23
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40
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Sustainability perceptions of high-end fashion products in the Metaverse: a comparative investigation on different media settings, file 310268f3-b4e0-4f78-a833-d3ad68433f5a
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39
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Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia, file 9de9baf2-9fbd-4bff-9c70-6bb57c9a56be
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36
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smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity, file ee3813bc-0c4b-4874-b407-d45bd0e41e97
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30
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Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials, file 4f39b429-bfec-45ac-a636-d373ee58ce59
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24
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Diasporas Brain Circulation and the University, file 48a48b67-535f-4eba-983a-adc56a1f84ab
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23
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Uncovering the Effect of European Policy-Making Initiatives in Addressing Nutrition-Related Issues: A Systematic Literature Review and Bibliometric Analysis on Front-of-Pack Labels, file 87c2210e-daaa-4b60-b1d6-34eb3ec6d0ef
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22
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A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking, file 9cecbda1-066c-4d2a-90cd-673723510d00
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19
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The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research, file b6d5ad3b-bb37-4ec5-a4e1-e6c2826fd697
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14
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The role of Branded Museums in revitalizing tourism after disruption: a qualitative research, file d7fa24d8-d66d-4e53-9c5e-ec4547bc1a16
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14
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The role of trust and algorithms in consumers’ front-of-pack labels acceptance: a cross-country investigation, file b2089984-5cdd-4421-a9ad-3799d7f144cb
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13
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A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams, file c31f9b08-3646-4609-87e8-4aaf53d3253f
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12
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Smart, file 61171911-7c04-400d-8b78-f03dce11602a
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10
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Etichette Front-of-Pack e nuovi trend di consumo, file af426cdf-4b8b-4d3e-8700-1f83ddf3cfcd
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8
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Effects On Consumers’ Subjective Understanding And Liking Of Front-Pack Nutritional Labels: A Study On Polish Consumers, file d29def3f-155f-4bd6-bb1b-f8afb6c51385
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7
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Uncovering Antecedents and Paths to an Effective Unconventional Marketing Strategy in Sport Industry, file 66b02feb-0366-4ce0-aed8-26c0143be564
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6
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Digital e Social Media in Cina, file 82c73ec7-7ee7-415d-9365-7ba30b242d40
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6
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Il ruolo dell’innovazione nelle divise sportive nell’identificazione con il proprio team e nel consumo di prodotti di merchandising, file 8eed4e45-3e30-420c-87d7-1bc2daf7a236
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6
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Future Marketing Leaders /2, file eeb81697-9154-48dc-a24b-917b435040d1
|
6
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Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain, file de5d01fe-d113-4857-bcb0-7da809f0ba09
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5
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Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: A study on Italian consumers, file 0b71bf8e-ada5-495b-b9a3-6bcf45fcd224
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4
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Progettare e Gestire i Canali di Marketing, file 5b02548e-030f-4506-bdaa-8cbabdbe1e59
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4
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Future Marketing Leaders /4, file 69118eaf-df2b-403e-9d6c-cc4d78d3045b
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4
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“Sustainability”: a new player in the field, file 76d82c7d-03a7-42bf-9133-4b9feb1cc103
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4
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La domanda e l'offerta di unicità, file 77676319-bfa0-4f13-9bcf-943635f43b65
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4
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Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels, file c11e88c3-1fc4-446f-ad54-3591269d4523
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4
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Specificità culturali e qualità delle produzioni, file 16fe305c-a570-4e23-bf28-285817b7db9c
|
3
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|
Sardine: fenomenologia di un movimento di piazza, file 1ecaa005-53eb-4579-b163-cf4a7f27d73f
|
3
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Future Marketing Leaders /5, file 219c9129-16bd-4a6d-96d1-87d1d2fe01a7
|
3
|
|
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms, file 5bb91f0b-d45c-4cd3-b0c4-966138e8f014
|
3
|
|
BrandTelling: il valore della marca nell'era del digitale e dello storytelling, file 710439ac-816d-4b9e-bc9c-557b220ee3b6
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3
|
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Segnali tattili ed euristiche del consumatore: Il ruolo del Packaging design sulla willingness to pay, file 87731a58-dd9d-41e3-b596-47c5ae638331
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3
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Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands, file e2bb3d4c-9816-450d-a3cc-acbc35daa243
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3
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Unveiling the impact of front-of-pack nutritional labels in conflicting nutrition information – A congruity perspective on olive oil, file 01b687dd-61d1-467b-ae87-8adc20a6c5fe
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2
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|
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali, file 1986ea4c-8c74-4fb9-9a30-de5f8779c11c
|
2
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Future Marketing Leaders /3, file 362a82a3-c17c-4def-8b64-42652d5a4d6a
|
2
|
|
Perché e come difendere la nostra coolness, file b451c386-0eb0-4cec-bce7-9a759c9fe817
|
2
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Dyadic Journeys: una prospettiva combinatoria sull’attivazione simultanea di consumatori e altri attori rilevanti nel processo d’acquisto, file ef7a52c0-82c1-47c9-8db0-3892a1b9ff82
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2
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BrandTelling, file f4409ddd-944d-43a2-9909-38b1841719d9
|
2
|
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Future Marketing Leaders /1, file 0c2cf0f8-e3d5-4cec-adc3-7d12b996e9c0
|
1
|
|
Balancing sustainability performance dimensions: A system dynamics perspective, file 13700e94-b57c-42df-82df-a9e49c9a667d
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1
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Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse, file 5066138b-a22a-408f-a5dc-36dbd4af1ff3
|
1
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The effects of combining front‐of‐pack nutritional labels on consumers' subjective understanding, trust, and preferences, file c45d7391-6d29-446e-a57e-9c286832b863
|
1
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| Totale |
1.642 |