In the current open debate at European level on what would be the best performing Front-of-Pack Label (FOPL) that could better increase consumers’ capabilities to assess food nutritional quality and improve healthier choices, limited effort has been dedicated in analyzing the effects of bundling of existing FOPLs, a topic that recently raised the interest from policy-makers. This study compares the effect in terms of consumers’ subjective understanding and liking towards the labels of a Nutrient-Specific FOP and a Summary Label, and one by two Summary Labels. On the same dimensions, the study also compares the effects of each bundle vs. the case of the existing FOPL in the market – the Keyhole -, highlighting a consistent over-performance of the NutrInform Battery plus Keyhole bundle on all dimensions vs. the other tested alternatives.

Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels / Mazzù, Marco Francesco; Marozzo, Veronica; Giambarresi, Andrea; Lavini, Ludovico; Baccelloni, Angelo. - Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, (2021), pp. 1-7. (XVIII SIM Conference, Ancona, 14-15 October. 2021).

Subjective Understanding and Liking: the impact on consumers of different type of bundles of Front-of-Pack labels

Mazzù, Marco Francesco
;
2021

Abstract

In the current open debate at European level on what would be the best performing Front-of-Pack Label (FOPL) that could better increase consumers’ capabilities to assess food nutritional quality and improve healthier choices, limited effort has been dedicated in analyzing the effects of bundling of existing FOPLs, a topic that recently raised the interest from policy-makers. This study compares the effect in terms of consumers’ subjective understanding and liking towards the labels of a Nutrient-Specific FOP and a Summary Label, and one by two Summary Labels. On the same dimensions, the study also compares the effects of each bundle vs. the case of the existing FOPL in the market – the Keyhole -, highlighting a consistent over-performance of the NutrInform Battery plus Keyhole bundle on all dimensions vs. the other tested alternatives.
9788894391862
Front-of-Pack Labels, Bundles, Consumer behavior, subjective understanding, liking
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/224161
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