Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods?

This exploratory research uses a qualitative approach with interviews to address the question: can FOPLs support consumers not only on the proper perception of foodstuffs but also on the perception of plastic packaging? The findings demonstrate that healthy foods, such as cereals, packed in plastic packaging featuring FOPLs are perceived as more trustworthy by consumers. FOPLs appear to enhance trust in food products, even when packaged in plastic, suggesting a positive role for these labels in improving consumers’ overall perception of the pro