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Mostrati risultati da 41 a 60 di 68
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The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands 2003 Verhoef, P. C.; Spring, P. N.; Hoekstra, J. C.; Leeflang, Pieters
Similarity Based Spatial Models to Estimate Shelf Space Elasticities 2004 VAN DIJK, A; VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Decomposing the Sales Promotion Bump with Store Data 2004 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry 2005 Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y.
Rejoinder for Market Response Models and Marketing Practice 2005 Hanssens, D. M.; Leeflang, Pieters; Wittink, D. R.
Market Response Models and Marketing Practice 2005 Hanssens, D. M.; Leeflang, Pieters; Wittink, D. R.
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data 2005 Horvath, C; Leeflang, Pieters; Wieringa, J. E.; Wittink, D. R.
Diffusion of Franchising as an Innovation of Managerial Organization 2006 Ruiz Conde, E.; Leeflang, Pieters
Marketing variables in macro-level diffusion model 2006 Ruiz Conde, E.; Leeflang, Pieters; Wieringa, J. E.
Explaining behavioural intentions toward co-branded products 2007 Helmig, B.; Huber, J. A.; Leeflang, Pieters
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm 2008 Verhoef, P. C.; Leeflang, Pieters
Co-branding: the State-of-the-Art 2008 Helmig, B.; Huber, J. A.; Leeflang, Pieters
Modeling Competitive Reaction Effects 2008 Leeflang, Pieters
Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures 2008 Kremer, S. T. M.; Bijmolt, T. H. A.; Leeflang, Pieters; Wieringa, J. E.
Estimating the SCAN*PRO Model of Store Sales: HB, FM or just OLS? 2008 Andrews, R. L.; Currim, I. S.; Leeflang, Pieters; Lim, J.
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects 2008 Leeflang, Pieters; PARREÑO SELVA, J.; VAN DIJK, A.; Wittink, D. R.
Does Competitive Entry Structurally Change Key Marketing Metrics? 2008 Kornelis, M; Dekimpe, M. G.; Leeflang, Pieters
A Cross-national Investigation into the Marketing Department’s Influence within the Firm 2009 Verhoef, P. C.; Leeflang, Pieters; Natter, M.; Baker, W.; Grinstein, A.; Gustafsson, A.; Morrison, P.; Saunders, J.
Efecto de las Promociones del Precio Sobre la Venta de Productos no Promocionados: Papel Moderador del Tipo de Vista del Cliente 2009 Parreño Selva, J.; Leeflang, Pieters; van Doorn, J.
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics 2009 Leeflang, Pieters; Bijmolt, T. H. A.; VAN DOORN, J; Hanssens, D. M.; VAN HEERDE, H. J.; Verhoef, P. C.; Wieringa, J. E.
Mostrati risultati da 41 a 60 di 68
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