Sfoglia per Autore
Effects of Tobacco Advertising on Tobacco Consumption
1995 Leeflang, Pieters; Reuyl, J. C.
An Empirical Investigation of Marketing Planning
1996 Leeflang, Pieters; Pahud de Mortanges, C.
Competitive Reaction versus Consumer response: Do Managers Overreact?
1996 Leeflang, Pieters; Wittink, D. R.
Hierarchical versus Other Market Share Models for Markets with Many Items
1997 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Relative Performance of bivariate causality tests in small samples
1997 Bult, J. R.; Leeflang, Pieters; Wittink, D. R.
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies
1998 Wedel, M; Leeflang, Pieters
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments
1998 Wedel, M; Vriens, M; Bijmolt, T. H. A.; Krijnen, W; Leeflang, Pieters
The Customer Concept: The Basis for a New Marketing Paradigm
1999 Hoekstra, J. C.; Leeflang, Pieters; Wittink, D. R.
Varying Parameter Models to Accommodate Dynamic Promotion Effects
1999 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail
1999 Spring, P.; Leeflang, Pieters; Wansbeek, T. J.
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
2000 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Models for Marketing Decisions: Postcriptum
2000 Leeflang, Pieters; Wittink, D. R.
Building Models for Marketing Decisions
2000 Leeflang, Pieters; Wittink, D. R.; Wedel, M; Naert, P. H. A.
Building Models for Marketing Decisions: Past, Present, and Future
2000 Leeflang, Pieters; Wittink, D. R.
Semiparametric Analysis to Estimate the Deal Effect Curve
2001 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Explaining Competitive Reaction Effects
2001 Leeflang, Pieters; Wittink, D. R.
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
2002 Heerde H. J., Van; Leeflang, Pieters; Wittink, D. R.
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models
2002 Horvath, C; Leeflang, Pieters; Otter, P. W.
Once Again: Econometric Model Building in Marketing
2002 Leeflang, Pieters; Wittink, D. R.
Marketing Decisions Based on Econometric Models
2002 Leeflang, Pieters; Wittink, D. R.
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