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The Changing Consumer in the European Union 1995 Leeflang, Pieters; van Raaij, W. F.
An Empirical Investigation of Marketing Planning 1996 Leeflang, Pieters; Pahud de Mortanges, C.
Competitive Reaction versus Consumer response: Do Managers Overreact? 1996 Leeflang, Pieters; Wittink, D. R.
Hierarchical versus Other Market Share Models for Markets with Many Items 1997 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Relative Performance of bivariate causality tests in small samples 1997 Bult, J. R.; Leeflang, Pieters; Wittink, D. R.
Assessing the Effects of Abstract Attributes and Brand Familiarity In Conjoint Choice Experiments 1998 Wedel, M; Vriens, M; Bijmolt, T. H. A.; Krijnen, W; Leeflang, Pieters
A Model for the Effects of Psychological Pricing in Gabor-Granger Price Studies 1998 Wedel, M; Leeflang, Pieters
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail 1999 Spring, P.; Leeflang, Pieters; Wansbeek, T. J.
The Customer Concept: The Basis for a New Marketing Paradigm 1999 Hoekstra, J. C.; Leeflang, Pieters; Wittink, D. R.
Varying Parameter Models to Accommodate Dynamic Promotion Effects 1999 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
Building Models for Marketing Decisions 2000 Leeflang, Pieters; Wittink, D. R.; Wedel, M; Naert, P. H. A.
Models for Marketing Decisions: Postcriptum 2000 Leeflang, Pieters; Wittink, D. R.
Building Models for Marketing Decisions: Past, Present, and Future 2000 Leeflang, Pieters; Wittink, D. R.
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data 2000 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Semiparametric Analysis to Estimate the Deal Effect Curve 2001 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Explaining Competitive Reaction Effects 2001 Leeflang, Pieters; Wittink, D. R.
Once Again: Econometric Model Building in Marketing 2002 Leeflang, Pieters; Wittink, D. R.
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 2002 Heerde H. J., Van; Leeflang, Pieters; Wittink, D. R.
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models 2002 Horvath, C; Leeflang, Pieters; Otter, P. W.
Marketing Decisions Based on Econometric Models 2002 Leeflang, Pieters; Wittink, D. R.
Mostrati risultati da 21 a 40 di 68
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