Sfoglia per Autore
Il comportamento del consumatore. Acquisti e consumi in una prospettiva di marketing.
2011 Daniele, Dalli; Romani, Simona
Gli effetti della contraffazione sui fashion brand originali: un’indagine empirica
2011 Pace, S; Gistri, G; Romani, Simona; Masserini, L.
The role of elevation in consumers’ prosocial reactions to positive corporate social activities.
2012 Romani, Simona; Silvia, Grappi
Covert brand recognition engages emotion-specific brain networks
2012 Casarotto, S; Ricciardi, E; Romani, Simona; Dalli, D; Pietrini, P.
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Value
2012 Romani, Simona; Silvia, Grappi; richard p., Bagozzi
Emotions that drive consumers away from brands: measuring negative emotions toward brands and their behavioral effects
2012 Romani, Simona; Grappi, S.; Dalli, D.
When counterfeits raise the appeal of luxury brands
2012 Romani, Simona; Giacomo, Gistri; Stefano, Pace
Mediterranean shoes conquer the world. Global branding from local resources: The Camper case
2012 Dalli, D.; Romani, Simona
Gli effetti della percezione del valore del lusso sull'acquisto dei prodotti contraffatti
2013 Gistri, G; Pace, S; Romani, Simona
The Effects of Company Offshoring Strategies on Consumer Responses
2013 Grappi, S; Romani, Simona; Bagozzi, R. P.
What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom
2013 Aaron, Ahuvia; Giacomo, Gistri; Romani, Simona; Stefano, Pace
My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing
2013 Romani, Simona; Grappi, S; Bagozzi, R. P.
Consumer response to corporate irresponsible behavior: Moral emotions and virtues
2013 Grappi, S; Romani, Simona; Bagozzi, R. P.
Explaining Consumer Brand-Related Activities on Social Media: The Role of Self-Determination Theory
2014 Peluso, A. M.; De Vries, L.; Romani, Simona; Leeflang, P. S. H.; Marcati, Alberto
How companies' good deeds encourage consumers to adopt pro-social behavior
2014 Romani, Simona; Grappi, S.
Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions
2015 Romani, Simona; Grappi, S.
Consumer Stakeholder Responses to Reshoring Strategies
2015 Grappi, S.; Romani, Simona; Bagozzi, R. P.
Consumer responses to corporate offshoring practices
2015 Grappi, S.; Romani, Simona; Bagozzi, R. P.
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
2015 Romani, Simona; Lia, Zarantonello; Silvia, Grappi; Richard P., Bagozzi
The bittersweet experience of being envied in a consumption context
2016 Romani, Simona; Grappi, Silvia; P. Bagozzi, Richard
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