01.1 - Articolo su rivista (Article)

01.1 - Articolo su rivista (Article): [9301] Home page tipologia

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Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 8.221 a 8.240 di 9.301

The Changing Consumer in the European Union

1995 Leeflang, Pieters; van Raaij, W. F.

Effects of Tobacco Advertising on Tobacco Consumption

1995 Leeflang, Pieters; Reuyl, J. C.

Diagnosing Competitive Reactions using (aggregated) Scanner Data

1992 Leeflang, Pieters; Wittink, D. R.

Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach

1992 Leeflang, Pieters; Mijatovic, G. M.; Saunders, J.

Predicting Advertising Expenditures using Intention Surveys

1994 Alsem, K. J.; Leeflang, Pieters

A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation

1994 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.

The Customer Concept: The Basis for a New Marketing Paradigm

1999 Hoekstra, J. C.; Leeflang, Pieters; Wittink, D. R.

An Empirical Investigation of Marketing Planning

1996 Leeflang, Pieters; Pahud de Mortanges, C.

The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail

1999 Spring, P.; Leeflang, Pieters; Wansbeek, T. J.

Marketing Decisions Based on Econometric Models

2002 Leeflang, Pieters; Wittink, D. R.

Hierarchical versus Other Market Share Models for Markets with Many Items

1997 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.

The Relative Performance of bivariate causality tests in small samples

1997 Bult, J. R.; Leeflang, Pieters; Wittink, D. R.

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building

2002 Heerde H. J., Van; Leeflang, Pieters; Wittink, D. R.

Once Again: Econometric Model Building in Marketing

2002 Leeflang, Pieters; Wittink, D. R.

Co-branding: the State-of-the-Art

2008 Helmig, B.; Huber, J. A.; Leeflang, Pieters

Diffusion of Franchising as an Innovation of Managerial Organization

2006 Ruiz Conde, E.; Leeflang, Pieters

Modeling Competitive Reaction Effects

2008 Leeflang, Pieters

The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands

2003 Verhoef, P. C.; Spring, P. N.; Hoekstra, J. C.; Leeflang, Pieters

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry

2005 Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y.

Rejoinder for Market Response Models and Marketing Practice

2005 Hanssens, D. M.; Leeflang, Pieters; Wittink, D. R.

Titolo	Data di pubblicazione	Autore(i)
The Changing Consumer in the European Union	1995	Leeflang, Pieters; van Raaij, W. F.
Effects of Tobacco Advertising on Tobacco Consumption	1995	Leeflang, Pieters; Reuyl, J. C.
Diagnosing Competitive Reactions using (aggregated) Scanner Data	1992	Leeflang, Pieters; Wittink, D. R.
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach	1992	Leeflang, Pieters; Mijatovic, G. M.; Saunders, J.
Predicting Advertising Expenditures using Intention Surveys	1994	Alsem, K. J.; Leeflang, Pieters
A Comparison and an Exploration of the Forecasting Accuracy of a Loglinear Model at Different Levels of Aggregation	1994	Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Customer Concept: The Basis for a New Marketing Paradigm	1999	Hoekstra, J. C.; Leeflang, Pieters; Wittink, D. R.
An Empirical Investigation of Marketing Planning	1996	Leeflang, Pieters; Pahud de Mortanges, C.
The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail	1999	Spring, P.; Leeflang, Pieters; Wansbeek, T. J.
Marketing Decisions Based on Econometric Models	2002	Leeflang, Pieters; Wittink, D. R.
Hierarchical versus Other Market Share Models for Markets with Many Items	1997	Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
The Relative Performance of bivariate causality tests in small samples	1997	Bult, J. R.; Leeflang, Pieters; Wittink, D. R.
*How Promotions Work: SCANPRO-Based Evolutionary Model Building**	2002	Heerde H. J., Van; Leeflang, Pieters; Wittink, D. R.
Once Again: Econometric Model Building in Marketing	2002	Leeflang, Pieters; Wittink, D. R.
Co-branding: the State-of-the-Art	2008	Helmig, B.; Huber, J. A.; Leeflang, Pieters
Diffusion of Franchising as an Innovation of Managerial Organization	2006	Ruiz Conde, E.; Leeflang, Pieters
Modeling Competitive Reaction Effects	2008	Leeflang, Pieters
The commercial use of segmentation and predictive modelingtechniques for database marketing in the Netherlands	2003	Verhoef, P. C.; Spring, P. N.; Hoekstra, J. C.; Leeflang, Pieters
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry	2005	Manchanda, P.; Wittink, D. R.; Ching, A.; Cleanthous, P.; Ding, M.; Dong, X. J.; Leeflang, Pieters; Misra, S.; Mizik, N.; Narayanan, S.; Steenburgh, T.; Wieringa, J. E.; Wosinka, M.; Xie, Y.
Rejoinder for Market Response Models and Marketing Practice	2005	Hanssens, D. M.; Leeflang, Pieters; Wittink, D. R.

Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 8.221 a 8.240 di 9.301

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