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Generalizing the Effectiveness of Pharmaceutical Promotional Expenditures
2008 Kremer, S. T. M.; Bijmolt, T. H. A.; Leeflang, Pieters; Wieringa, J. E.
Hierarchical versus Other Market Share Models for Markets with Many Items
1997 Foekens, E. W.; Leeflang, Pieters; Wittink, D. R.
How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
2002 Heerde H. J., Van; Leeflang, Pieters; Wittink, D. R.
Identification and Estimation of Complex Multivariate Lag Structures: a Nesting Approach
1992 Leeflang, Pieters; Mijatovic, G. M.; Saunders, J.
Market Response Models and Marketing Practice
2005 Hanssens, D. M.; Leeflang, Pieters; Wittink, D. R.
Marketing Decisions Based on Econometric Models
2002 Leeflang, Pieters; Wittink, D. R.
Marketing variables in macro-level diffusion model
2006 Ruiz Conde, E.; Leeflang, Pieters; Wieringa, J. E.
Modeling Competitive Reaction Effects
2008 Leeflang, Pieters
Modeling the Effects of Pharmaceutical Marketing
2010 Leeflang, Pieters; Wieringa, J. E.
Modelling and Marketing, Two Important Concepts and the Connection Between Them
1973 Leeflang, Pieters; Koerts, J.
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- 01 - Pubblicazione su rivista (JOURNAL ARTICLE) 64
- 01 - Pubblicazione su rivista (JOURNAL ARTICLE)::01.1 - Articolo su rivista (Article) 64
Data di pubblicazione
- 2010 - 2011 5
- 2000 - 2009 29
- 1990 - 1999 19
- 1980 - 1989 9
- 1971 - 1979 2
Editore
- Amsterdam : North-Holland 11
- American Marketing Association:311 South Wacker Drive, Suite 5800:Chicago, IL 60606:(800)262-1150, INTERNET: http://www.ama.org, Fax: (312)427-2134 4
- Elsevier BV:PO Box 211, 1000 AE Amsterdam Netherlands:011 31 20 4853757, 011 31 20 4853642, 011 31 20 4853641, EMAIL: nlinfo-f@elsevier.nl, INTERNET: http://www.elsevier.nl, Fax: 011 31 20 4853598 2
- Dordrecht ; Boston : Kluwer Academic Publishers 1
- Editore attuale:INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, 901 ELKRIDGE LANDING RD, STE 400, LINTHICUM HTS, USA, MD, 21090-2909. Editore precedente:The Institute of Management Sciences and Operations Research Society of America. INFORMS:901 Elkridge Landing Road, Suite 400:Linthicum, MD 21090:(800)446-3676, (410)850-0300, EMAIL: informs@informs.org, INTERNET: http://www.informs.org, http://pubsonline.informs.org, Fax: (410)684-2963 1
- John Wiley & Sons Limited:1 Oldlands Way, Bognor Regis, P022 9SA United Kingdom:011 44 1243 779777, EMAIL: cs-journals@wiley.co.uk, INTERNET: http://www.wiley.co.uk, Fax: 011 44 1243 843232 1
- Kluwer Academic Publishers / Massachusetts:PO Box 358, Accord Station:Hingham, MA 02018:(617)871-6600 1
- Springer 1
Rivista
- INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 18
- JOURNAL OF MARKETING RESEARCH 5
- JOURNAL OF MARKETING 3
- MARKETING LETTERS 3
- SCHMALENBACH BUSINESS REVIEW 3
- APPLIED ECONOMICS 2
- APPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY 2
- EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 2
- EUROPEAN RESEARCH 2
- INTERNATIONAL JOURNAL OF FORECASTING 2
Keyword
- Pharmaceutical marketing 2
- advertising 1
- Customer Engagement 1
- Drug price elasticity 1
- Kalman filtering 1
- Marketing 1
- Model building 1
- pharmaceutical branding 1
- pharmaceutical marketing 1
- Stock price returns 1
Lingua
- eng 62
- spa 1
Accesso al fulltext
- no fulltext 57
- reserved 7