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Co-branding: the State-of-the-Art
2008 Helmig, B.; Huber, J. A.; Leeflang, Pieters
Comparing Scanner Data with Traditional Store Audit Data
1992 Foekens, E. W.; Leeflang, Pieters
Competitive Reaction versus Consumer response: Do Managers Overreact?
1996 Leeflang, Pieters; Wittink, D. R.
Competitive Reaction- and Feedback Effects Based on VARX Models of Pooled Stored Data
2005 Horvath, C; Leeflang, Pieters; Wieringa, J. E.; Wittink, D. R.
Creating Lift versus Building the Base: Current Trends in Marketing Dynamics
2009 Leeflang, Pieters; Bijmolt, T. H. A.; VAN DOORN, J; Hanssens, D. M.; VAN HEERDE, H. J.; Verhoef, P. C.; Wieringa, J. E.
Decomposing Sales Elasticities on Segmented Markets”, International Journal of Research in Marketing
1988 Plat, F. W.; Leeflang, Pieters
Decomposing the Sales Promotion Bump Accounting for Cross-Category Effects
2008 Leeflang, Pieters; PARREÑO SELVA, J.; VAN DIJK, A.; Wittink, D. R.
Decomposing the Sales Promotion Bump with Store Data
2004 VAN HEERDE, H. J.; Leeflang, Pieters; Wittink, D. R.
Diagnosing Competitive Reactions using (aggregated) Scanner Data
1992 Leeflang, Pieters; Wittink, D. R.
Diffusion of Franchising as an Innovation of Managerial Organization
2006 Ruiz Conde, E.; Leeflang, Pieters
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- 01 - Pubblicazione su rivista (JOURNAL ARTICLE) 64
- 01 - Pubblicazione su rivista (JOURNAL ARTICLE)::01.1 - Articolo su rivista (Article) 64
Data di pubblicazione
- 2010 - 2011 5
- 2000 - 2009 29
- 1990 - 1999 19
- 1980 - 1989 9
- 1971 - 1979 2
Editore
- Amsterdam : North-Holland 11
- American Marketing Association:311 South Wacker Drive, Suite 5800:Chicago, IL 60606:(800)262-1150, INTERNET: http://www.ama.org, Fax: (312)427-2134 4
- Elsevier BV:PO Box 211, 1000 AE Amsterdam Netherlands:011 31 20 4853757, 011 31 20 4853642, 011 31 20 4853641, EMAIL: nlinfo-f@elsevier.nl, INTERNET: http://www.elsevier.nl, Fax: 011 31 20 4853598 2
- Dordrecht ; Boston : Kluwer Academic Publishers 1
- Editore attuale:INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, 901 ELKRIDGE LANDING RD, STE 400, LINTHICUM HTS, USA, MD, 21090-2909. Editore precedente:The Institute of Management Sciences and Operations Research Society of America. INFORMS:901 Elkridge Landing Road, Suite 400:Linthicum, MD 21090:(800)446-3676, (410)850-0300, EMAIL: informs@informs.org, INTERNET: http://www.informs.org, http://pubsonline.informs.org, Fax: (410)684-2963 1
- John Wiley & Sons Limited:1 Oldlands Way, Bognor Regis, P022 9SA United Kingdom:011 44 1243 779777, EMAIL: cs-journals@wiley.co.uk, INTERNET: http://www.wiley.co.uk, Fax: 011 44 1243 843232 1
- Kluwer Academic Publishers / Massachusetts:PO Box 358, Accord Station:Hingham, MA 02018:(617)871-6600 1
- Springer 1
Rivista
- INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 18
- JOURNAL OF MARKETING RESEARCH 5
- JOURNAL OF MARKETING 3
- MARKETING LETTERS 3
- SCHMALENBACH BUSINESS REVIEW 3
- APPLIED ECONOMICS 2
- APPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY 2
- EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 2
- EUROPEAN RESEARCH 2
- INTERNATIONAL JOURNAL OF FORECASTING 2
Keyword
- Pharmaceutical marketing 2
- advertising 1
- Customer Engagement 1
- Drug price elasticity 1
- Kalman filtering 1
- Marketing 1
- Model building 1
- pharmaceutical branding 1
- pharmaceutical marketing 1
- Stock price returns 1
Lingua
- eng 62
- spa 1
Accesso al fulltext
- no fulltext 57
- reserved 7