Donato, Carmela
Donato, Carmela
GRADUATE SCHOOL
An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication
2019 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
2020 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods
2024 Mazzù, Marco Francesco; Donato, Carmela; Marozzo, Veronica
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
2019 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
2018 Adiguzel, Feray; Donato, Carmela
Disgust and preference for familiar brands
2021 Donato, Carmela
Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands
2020 Donato, Carmela; Buonomo, Antonella; De Angelis, Matteo
Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods?
2024 Mazzù, Marco Francesco; Marozzo, Veronica; Donato, Carmela
Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude
2018 Donato, Carmela; Raimondo, M. A.
I like you, but only if not too successful: male spokespersons effectiveness
2020 Adiguzel, Feray; Donato, Carmela
Il ruolo del package nella percezione dei cibi salutari
2021 Donato, Carmela
Images of successful and attractive endorsers and Advertising effectiveness
2018 Adiguzel, Feray; Donato, Carmela
Imperfection can become beauty: the role of food processing
2018 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Imperfection can become Beauty: The role of Food Processing
2019 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Is it recycled or recyclable? How individual’s temporal focus affects perceived quality of food in recycled plastic packaging.
2023 D'Aniello, Alba; Donato, Carmela; De Angelis, Matteo
Is it recycled or recyclable? Improving consumers’ perceptions of recycled plastic packages for food products
2023 D'Aniello, Alba; Donato, Carmela; De Angelis, Matteo
Is sustainability more satiating?
2018 Donato, Carmela; Barone, ADA MARIA; Romani, Simona
Luxury and sustainability: The role of corporate social responsibility
2017 Donato, Carmela; De Angelis, Matteo; Amatulli, Cesare
L’effetto del package sostenibile sul gusto dei cibi healthy.
2021 Donato, Carmela; Barone, ADA MARIA; Romani, Simona
Making Imperfection Beautiful: The Role of Product Transformation
2018 Barone, ADA MARIA; Donato, Carmela; Romani, Simona