One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).
Is sustainability more satiating? / Donato, Carmela; Barone, ADA MARIA; Romani, Simona. - I Percorsi identitari nel Marketing, (2018), pp. 1-5. (XV Convegno Annuale della Società Italiana Marketing, Bari, 18-19 Ottobre 2018).
Is sustainability more satiating?
Donato C.
;Barone A. M.;Romani S.
2018
Abstract
One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).
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