One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).

Is sustainability more satiating? / Donato, Carmela; Barone, ADA MARIA; Romani, Simona. - I Percorsi identitari nel Marketing, (2018), pp. 1-5. (XV Convegno Annuale della Società Italiana Marketing, Bari, 18-19 Ottobre 2018).

Is sustainability more satiating?

Donato C.
;
Barone A. M.;Romani S.
2018

Abstract

One of the principal barriers to the healthy food consumption is the fact that it is perceived as not satiating in comparison to unhealthy food alternatives. This research investigates the potential influence of package sustainability on food satiation perception. Across three experimental studies we demonstrated that food presented in a sustainable package appears to be more satiating than the same food in a nonsustainable package. Importantly, this relation is verified for healthy foods (i.e., fruit salad, turkey sandwich) but not for unhealthy foods (i.e., fries).
2018
978-88-943918-2-4
Package, Sustainability, Perceived Satiation, Healthy Foods
File in questo prodotto:
File Dimensione Formato  
Donato Barone Romani SIM.pdf

Solo gestori archivio

Tipologia: Versione dell'editore
Licenza: Tutti i diritti riservati
Dimensione 119.43 kB
Formato Adobe PDF
119.43 kB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/209797
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
  • OpenAlex ND
social impact