Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson / Adiguzel, Feray; Donato, Carmela. - Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), (2018), pp. 1-4. (Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
Feray Adiguzel
;Carmela Donato
2018
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