Donato, Carmela
Donato, Carmela
GRADUATE SCHOOL
An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication
2019 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
2020 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses
2019 Amatulli, Cesare; De Angelis, Matteo; Donato, Carmela
Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson
2018 Adiguzel, Feray; Donato, Carmela
Disgust and preference for familiar brands
2021 Donato, Carmela
Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands
2020 Donato, Carmela; Buonomo, Antonella; De Angelis, Matteo
Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude
2018 Donato, Carmela; Raimondo, M. A.
I like you, but only if not too successful: male spokespersons effectiveness
2020 Adiguzel, Feray; Donato, Carmela
Il ruolo del package nella percezione dei cibi salutari
2021 Donato, Carmela
Images of successful and attractive endorsers and Advertising effectiveness
2018 Adiguzel, Feray; Donato, Carmela
Imperfection can become Beauty: The role of Food Processing
2019 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Imperfection can become beauty: the role of food processing
2018 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Is it recycled or recyclable? Improving consumers’ perceptions of recycled plastic packages for food products
2023 D'Aniello, Alba; Donato, Carmela; De Angelis, Matteo
Is sustainability more satiating?
2018 Donato, Carmela; Barone, ADA MARIA; Romani, Simona
Luxury and sustainability: The role of corporate social responsibility
2017 Donato, Carmela; De Angelis, Matteo; Amatulli, Cesare
L’effetto del package sostenibile sul gusto dei cibi healthy.
2021 Donato, Carmela; Barone, ADA MARIA; Romani, Simona
Making Imperfection Beautiful: The Role of Product Transformation
2018 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Physically processing imperfect produce: The impact of prototypicality
2021 Barone, ADA MARIA; Donato, Carmela; Romani, Simona
Proud to be sustainable: Upcycled versus recycled luxury products
2021 Adiguzel, Feray; Donato, Carmela
Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy and Entrepreneurship
2019 Donato, Carmela; Amatulli, Cesare; De Angelis, Matteo