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NOTA: è possibile cercare una corrispondenza esatta usando i doppi apici, ad es: "evoluzione della specie". Qualora si cerchi un identificativo, è consigliabile cercarlo in due modi differenti: tra apici con caratteri speciali es: "978-94-6366-274" oppure senza caratteri speciali solo come sequenza numerica: es 978946366274.
Negative with Friends, Positive with Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
2015 De Angelis, Matteo
Negative Word of Mouth about Luxury Goods: An Empirical Investigation of the Role of Guilt Feelings
2019 Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; Guido, Gianluigi
On Braggarts and Gossips: Why Consumers Generate Positive but Transmit Negative Word-of-Mouth
2012 De Angelis, Matteo; Bonezzi, A; Peluso, A; Rucker, D; Costabile, Michele
Positive Versus Negative WOM: The Role of Audience Expertise
2016 De Angelis, Matteo; Berger, Jonah; Ofir, Chezy
Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention
2016 De Angelis, Matteo; Adiguzel, Feray; Amatulli, Cesare
Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intentions
2016 De Angelis, Matteo; Adiguzel, Feray; Amatulli, Cesare
Sustainable Luxury and Word of Mouth: The Effect Of Shame and Individualism
2017 Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; Guido, Gianluigi
Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibilities Strategies
2018 Donato, Carmela; Amatulli, Cesare; De Angelis, Matteo
The effect of number of followers and argument quality on online users’ automatic responses to Instagram advertising post
2021 Pozharliev, Rumen Ivaylov; De Angelis, Matteo; Rossi, Dario; Gazcek, Piotr
The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research
2023 Mazzù, Marco Francesco; Della Sala, Irene; De Angelis, Matteo
Legenda icone
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Opzioni
Scopri
Collezione
- 04 - Atti di convegno (PROCEEDINGS) 23
- 04 - Atti di convegno (PROCEEDINGS)::04.1 - Contributo in Atti di convegno (Paper in Proceedings) 20
- 04 - Atti di convegno (PROCEEDINGS)::04.2 - Abstract in Atti di convegno (Abstract in Proceedings) 3
Data di pubblicazione
- 2020 - 2023 5
- 2010 - 2019 17
- 2007 - 2009 1
Editore
- Academy of Marketing Science 1
- EMAC (European Marketing Academy) 1
- Norwegian Business School 1
- Società Italiana Marketing 1
Serie
- PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY 1
Keyword
- Branded Museum 1
- Charitable donations 1
- consumer behaviour 1
- conversational agents 1
- Cultural Tourism 1
- Fashion Tourism 1
- Influencer marketing 1
- luxury 1
- Luxury Brand 1
- Luxury Communication 1
Lingua
- eng 18
- ita 5
Accesso al fulltext
- reserved 10
- open 9
- no fulltext 2
- partially open 2