IRIS - Institutional Research Information System
IRIS è il sistema di gestione integrata dei dati della ricerca adottato dalla Luiss Guido Carli. Il Catalogo dei prodotti della ricerca della Luiss raccoglie e rende disponibile, dove possibile nel rispetto del diritto d'autore, la produzione scientifica dei docenti e ricercatori dell'Ateneo. Il Catalogo alimenta inoltre i siti docenti del MIUR.
EnglishThis research proposes that messages describing unsustainable versus sustainable luxury manufacturing methods elicit anticipated shame, which differentially impact consumers’ negative word-of-mouth intentions depending on their individualistic versus collectivistic cultural orientation. An experimental study shows that messages about unsustainable luxury products trigger shame, which, in turn, increases (decreases) negative word-of-mouth for collectivistic (individualistic) consumers. Such results contribute to the literature on luxury and sustainability by shedding light on the role that negative emotions ‒ shame, in particular ‒ and consumers’ cultural orientation have in sustainable luxury development.
Scheda prodotto non validato
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
| Titolo: | Sustainable Luxury and Word of Mouth: The Effect Of Shame and Individualism |
| Autori: | |
| Data di pubblicazione: | 2017 |
| Abstract: | This research proposes that messages describing unsustainable versus sustainable luxury manufacturing methods elicit anticipated shame, which differentially impact consumers’ negative word-of-mouth intentions depending on their individualistic versus collectivistic cultural orientation. An experimental study shows that messages about unsustainable luxury products trigger shame, which, in turn, increases (decreases) negative word-of-mouth for collectivistic (individualistic) consumers. Such results contribute to the literature on luxury and sustainability by shedding light on the role that negative emotions ‒ shame, in particular ‒ and consumers’ cultural orientation have in sustainable luxury development. |
| Handle: | http://hdl.handle.net/11385/176517 |
| ISBN: | 978-88-907662-9-9 |
| Appare nelle tipologie: | 04.1 - Contributo in Atti di convegno (Paper in Proceedings) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 2017 Amatulli et al SIM Bergamo.pdf | Versione dell'editore | DRM non definito | Open Access Visualizza/Apri |
Copyright © 2021