Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intentions / De Angelis, Matteo; Adiguzel, Feray; Amatulli, Cesare. - 2016 MONACO SYMPOSIUM ON LUXURY Proceedings, (2016), pp. - (2016 MONACO SYMPOSIUM ON LUXURY
Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intentions
DE ANGELIS, MATTEO;ADIGUZEL, FERAY;
2016
File in questo prodotto:
File | Dimensione | Formato | |
---|---|---|---|
De Angelis_Similar to myself or to the green.docx
Solo gestori archivio
Tipologia:
Documento in Pre-print
Licenza:
Tutti i diritti riservati
Dimensione
93.2 kB
Formato
Microsoft Word XML
|
93.2 kB | Microsoft Word XML | Visualizza/Apri |
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.