Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention / De Angelis, Matteo; Adiguzel, Feray; Amatulli, Cesare. - Marketing in the age of data: 45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway, (2016), pp. 114-114. (45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway
Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention
DE ANGELIS, MATTEO;ADIGUZEL, FERAY;
2016
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