Mazzù, Marco Francesco
Mazzù, Marco Francesco
"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements
2024 He, Jun; Mazzù, Marco Francesco; Calluso, Cinzia; Iodice, Pierpaolo; Thouvarecq, Regis
A 20-Country Comparative Assessment of the Effectiveness of Nutri-Score vs. NutrInform Battery Front-of-Pack Nutritional Labels on Consumer Subjective Understanding and Liking
2023 He, Jun; Mazzù, Marco Francesco; Baccelloni, Angelo
A cross-country experimental study on consumers’ subjective understanding and liking on front-of-pack nutrition labels
2021 Mazzù, Marco Francesco; Romani, Simona; Baccelloni, A; Gambicorti, A
A guide to excellence in retail brand management
2013 Mazzù, Marco Francesco; Meyer, Thomas; Weissgerber, Anja
A Milk Blockchain-Enabled Supply Chain: Evidence From Leading Italian Farms
2022 Mazzù, Marco Francesco; Benetton, Andrea; Baccelloni, Angelo; Lavini, Ludovico
A multiple case-study investigation on the intersection between sustainability and reputation: An impact-driven framework for sport teams
2024 Mazzù, Marco Francesco; Savarese, Federica; Cisotta, Pantaleo; Litardi, Irene; Scognamiglio, Elisabetta
Aligning Front-of-Pack Labeling Research with Consumer Needs: A Cross-Country Analysis of Research Intensity and Policy Urgency
2025 Gammello Quintero, Valeria; Mazzù, Marco Francesco; Baccelloni, Angelo
An investigation on the interplay between Front-of-Pack nutritional labels and plastic packaging materials in healthy foods
2024 Mazzù, Marco Francesco; Donato, Carmela; Marozzo, Veronica
Arts Marketing: strumenti e modelli manageriali per la valorizzazione dei beni culturali
2023 Mazzù, Marco Francesco; Baccelloni, Angelo
Balancing sustainability performance dimensions: A system dynamics perspective
2023 Mazzù, Marco Francesco; Noto, Guido; Baccelloni, Angelo; Cesaroni, Fabrizio
Beyond the Virtual Realm: an introductory investigation on Inward and Outward Emotional Responses to Sustainable Fashion Products in the Metaverse
2023 Mazzù, Marco Francesco; Della Sala, Irene; Baccelloni, Angelo
Brand Development through Brand Extension and Licensing: Pininfarina Extra
2020 Mazzù, Marco Francesco
BrandTelling
2018 Mazzù, Marco Francesco; Giorgino, Francesco
BrandTelling : valore e valori delle narrazioni aziendali
2024 Mazzù, Marco Francesco; Giorgino, Francesco
BrandTelling: il valore della marca nell'era del digitale e dello storytelling
2019 Mazzù, Marco Francesco; Giorgino, Francesco
Caso Pantene: self-care is not selfish. Social tension e strategie di marketing social-oriented (la creazione di valore per la società e per il brand)
2025 Mazzù, Marco Francesco; Sabatini, Nicola; Marrone Berzetti Di Buronzo, Laura
Co-branding masstige within luxury brands: an empirical investigation based on grounded theory
2024 Zancanella, Giorgia; Mazzù, Marco Francesco; Baccelloni, Angelo
Consumer-Brand Relationship in the Age of Recommender Systems: Knowledge, Legacy and Guilt
2026 Frattali, Veronica; Mazzù, Marco Francesco; Baccelloni, Angelo
Counteracting noncommunicable diseases with front-of-pack nutritional labels’ informativeness: an inquiry into the effects on food acceptance and portions selection
2023 Mazzù, Marco Francesco; Baccelloni, Angelo; Romani, Simona
Decoding Luxury Fatigue: How Authenticity, Exclusivity, and Quiet Luxury Shape Consumer Disengagement
2026 Carpita, Giulia; Mazzù, Marco Francesco; Baccelloni, Angelo