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"Lies Have Short Legs": the Role of Front-of-Pack Nutritional Labels and the Disclosure of Manipulative Intent in Overcoming Potentially Misleading Elements

The global raise of overweight and obesity is increasing the incidence of noncommunicable diseases. The presence of potentially misleading elements (PMEs) on food packaging might exacerbate the situation by causing consumers to unknowingly choose less healthy options. Front-of-pack nutritional labels (FOPLs) typically provide consumers with reliable information and partially mitigate the effect of PMEs —information that is not necessarily false but is designed to suggest the food is healthier...

Virtual Influencer: come aumentare credibilità percepita ed engagement verso il contenuto

I recenti progressi tecnologici in termini di grafica 3D, animazione e intelligenza artificiale hanno consentito agli influencer virtuali, personaggi digitali dotati di una propria identità, di raggiungere un elevato livello di realismo e vividezza e di offrire narrazioni interattive, innovazione, originalità e modalità di coinvolgimento simili a quelle degli influencer umani. Nonostante la minore credibilità percepita, la loro efficacia nel promuovere prodotti e creare engagement con la pr...

Co-branding masstige within luxury brands: an empirical investigation based on grounded theory

This study explores how masstige co-branding in the luxury sector can maintain the exclusivity of brands while expanding audiences. Through 20 semi-structured interviews with luxury customers, the research highlights the importance of limited editions, as well as the fundamental supporting role of influencers in overcoming the potential incongruence between luxury and mass perceptions, also mitigating the risks of brand dilution and maximizing the benefits of collaborations. Moreover, evidenc...

Front-of-Pack Nutritional Labels and Plastic Packaging: what happens in the case of healthy foods?

This exploratory research uses a qualitative approach with interviews to address the question: can FOPLs support consumers not only on the proper perception of foodstuffs but also on the perception of plastic packaging? The findings demonstrate that healthy foods, such as cereals, packed in plastic packaging featuring FOPLs are perceived as more trustworthy by consumers. FOPLs appear to enhance trust in food products, even when packaged in plastic, suggesting a positive role for these labels...

Hierarchical Integral Probability Metrics: A distance on random probability measures with low sample complexity

Random probabilities are a key component to many nonparametric methods in Statistics and Machine Learning. To quantify comparisons between different laws of random probabilities several works are starting to use the elegant Wasserstein over Wasserstein distance. In this paper we prove that the infinite dimensionality of the space of probabilities drastically deteriorates its sample complexity, which is slower than any polynomial rate in the sample size. We propose a new distance that preserv...

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