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Mostrati risultati da 1 a 5 di 5
The Brand Dislike Construct: Scale Development and Application to Actual Brands
2007 Dalli, D.; Grappi, S.; Romani, Simona; Gistri, G.
Brand Dislike: The Dark Side of Consumer Preferences
2006 Dalli, D.; Romani, Simona; Gistri, G.
The Effect of Audience Expertise and Information Valence and WOM Transmission
2015 De Angelis, Matteo; Berger, Jonah; Ofir, Chezy
Transforming self and by extension society. An exploration of activism against consumerism
2008 Romani, Simona
When the brand is bad, I am mad! An exploration of negative emotions to brands
2009 Romani, Simona; Sadeh, H.; Dalli, D.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| The Brand Dislike Construct: Scale Development and Application to Actual Brands | 2007 | Dalli, D.; Grappi, S.; Romani, Simona; Gistri, G. | |
| Brand Dislike: The Dark Side of Consumer Preferences | 2006 | Dalli, D.; Romani, Simona; Gistri, G. | |
| The Effect of Audience Expertise and Information Valence and WOM Transmission | 2015 | De Angelis, Matteo; Berger, Jonah; Ofir, Chezy | |
| Transforming self and by extension society. An exploration of activism against consumerism | 2008 | Romani, Simona | |
| When the brand is bad, I am mad! An exploration of negative emotions to brands | 2009 | Romani, Simona; Sadeh, H.; Dalli, D. |
Mostrati risultati da 1 a 5 di 5
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