Peluso, Alessandro M.; De Angelis, Matteo; Costabile, Michele. (2010). Did it happen To Whom? New Insights Into the Relative Effect of Positive and Negative Product Judgments on WOM. In Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter (Eds.), The Six Senses: The Esentials of Marketing: Conference Proceedings, 39th EMAC Annual Conference 2010, 1-4 June, Copenhagen, Denmark (pp. 123-123). Copenhagen Business School. Isbn: 978-87-92569-01-1.
Did it happen To Whom? New Insights Into the Relative Effect of Positive and Negative Product Judgments on WOM
DE ANGELIS, MATTEO;COSTABILE, MICHELE
2010
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