Effects of Entrepreneurs’ Innovativeness and Personality on the Intention to Adopt Innovations: A Survey of Italian SMEs / Marcati, Alberto; A., Guido; G., Peluso. - , (2007), pp. ---. (Marketing Theory and Practice in an Inter-functional World, Academy of Marketing Science World Marketing Congress, 13th Edition, Verona, Italy, July 2007).
Effects of Entrepreneurs’ Innovativeness and Personality on the Intention to Adopt Innovations: A Survey of Italian SMEs
MARCATI, ALBERTO;
2007
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