Effects of the transition from Lira to Euro on buyers’ product evaluation. An analysis before and after the introduction of the new currency / Romani, Simona; Dalli, D.. - marketing communications and consumer behavior, (2003), pp. - (La Londe Conference in Marketing Communications and Consumer Behavior, la londe
Effects of the transition from Lira to Euro on buyers’ product evaluation. An analysis before and after the introduction of the new currency
ROMANI, SIMONA;
2003
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