New technologies are changing the conversation around privacy, upsetting consumers, and empowering activism. Yet, little is known about privacy consumer activists. In this research, we examine their marketplace culture by analyzing over 100,000 Reddit comments. We contribute to the literature by identifying what they are discussing, feeling, and advocating
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices / Slepchuk, Alec; Villarroel Ordenes, Francisco Javier; Milne, George R.. - NA - Advances in Consumer Research, (2021), pp. 915-915. (Advances in Consumer Research, Seattle, US, October 28-30, 2021).
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices
Villarroel Ordenes, Francisco;
2021
Abstract
New technologies are changing the conversation around privacy, upsetting consumers, and empowering activism. Yet, little is known about privacy consumer activists. In this research, we examine their marketplace culture by analyzing over 100,000 Reddit comments. We contribute to the literature by identifying what they are discussing, feeling, and advocating
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