Purpose: This research investigates the influence of package sustainability on food satiation perception. Design/methodology/approach: Research hypotheses were tested through three experimental studies. Findings: Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2). Originality/value: The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability.

The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food / Donato, Carmela; Barone, ADA MARIA; Romani, Simona. - In: BRITISH FOOD JOURNAL. - ISSN 0007-070X. - 123:13(2021), pp. 162-177. [10.1108/BFJ-12-2020-1094]

The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food

Donato C.
Membro del Collaboration Group
;
Barone A. M.
Membro del Collaboration Group
;
Romani S.
Membro del Collaboration Group
2021

Abstract

Purpose: This research investigates the influence of package sustainability on food satiation perception. Design/methodology/approach: Research hypotheses were tested through three experimental studies. Findings: Three experimental studies show that food quality is associated to higher perceived food satiation (preliminary study); that a food packaged in a sustainable package is perceived as more satiating than the same food packaged in a non-sustainable package and that this effect is explained by the higher perceived quality triggered by the presence of a sustainable package (Study 1); and that the positive relationship between higher perceived quality and perceived satiation is verified only for healthy but not for unhealthy foods (Study 2). Originality/value: The present research advances knowledge on the highly debated issue of sustainable food packages. By proposing that consumers might perceive a healthy food presented in a sustainable package as more satiating, the authors show another extrinsic packaging cue modifying consumers' perception, namely package sustainability.
2021
Healthy food; Package; Perceived satiation; Sustainability
The satiating power of sustainability: the effect of package sustainability on perceived satiation of healthy food / Donato, Carmela; Barone, ADA MARIA; Romani, Simona. - In: BRITISH FOOD JOURNAL. - ISSN 0007-070X. - 123:13(2021), pp. 162-177. [10.1108/BFJ-12-2020-1094]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/209275
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