The advent of smart speakers with embedded conversational agents (CAs) such as Alexa and Siri leads consumers to engage in a new form of word-of-mouth, which we label robotic word-of-mouth (rWOM). This research aims to define what rWOM is and conceptualize the motives that encourage consumers to engage in rWOM. We propose that rWOM can be driven by functional, psychological and cognitive motives.

Hi Alexa!: Robotic word-of-mouth and motives to talk with a conversational agent / Tassiello, Vito; De Angelis, Matteo; Amatulli, Cesare. - 48th EMAC Annual Conference - Proceedings, (2019), pp. - (48th EMAC Annual Conference, Amburgo, Germania

Hi Alexa!: Robotic word-of-mouth and motives to talk with a conversational agent

Tassiello, Vito
;
De Angelis, Matteo;
2019

Abstract

The advent of smart speakers with embedded conversational agents (CAs) such as Alexa and Siri leads consumers to engage in a new form of word-of-mouth, which we label robotic word-of-mouth (rWOM). This research aims to define what rWOM is and conceptualize the motives that encourage consumers to engage in rWOM. We propose that rWOM can be driven by functional, psychological and cognitive motives.
robotic word-of-mouth, conversational agents, consumer behaviour
File in questo prodotto:
File Dimensione Formato  
Robotic word of mouth_Tassiello_De Angelis_Amatulli.pdf

Solo gestori archivio

Tipologia: Documento in Pre-print
Licenza: DRM non definito
Dimensione 381.31 kB
Formato Adobe PDF
381.31 kB Adobe PDF   Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/191031
Citazioni
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact