05.3 - Case study: [26] Home page tipologia

Sfoglia
Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 1 a 20 di 26
Titolo Data di pubblicazione Autore(i) File
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy 2021 Mazzù, Marco Francesco; Masetti, Riccardo; Serafini, Ludovica
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity 2021 Mazzù, Marco Francesco; Jelinek, Radek
Brand Development through Brand Extension and Licensing: Pininfarina Extra 2020 Mazzù, Marco Francesco
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia 2020 Mazzù, Marco Francesco; Serafini, Ludovica
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials 2022 Mazzù, Marco Francesco; Benetton, Andrea; Baccelloni, Angelo; Lavini, Ludovico
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE 2022 Mazzù, Marco Francesco; Caroli, Matteo Giuliano
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth 2020 Mazzù, Marco Francesco; Gambicorti, Antea
Can Social Innovation and Proximity Save Our Cities?: Reflections on the “Accelerator for the Local Economy” Case in Milan 2022 Tricarico, Luca; Leone, Maria Isabella
The good, the bad, and the grey: Qualitative management research and ethical data collection from social media communities 2022 Balachandran Nair, Lakshmi
Sustainable Value Chain Management in the Diamond Industry – The Case of Samarth Diamond 2021 Jell-Ojobor, Maria; Wudaru, SRITEJA REDDY
ACEA Thinking Outside ACEA. How a 110-Years Old, Asset-Intensive Company Innovates its Innovation Model and Designs an Innovation Factory 2020 Leone, Maria Isabella; de Lorenzis, Laura
LEONARDO’s IP Evolution. From a “Sword and Shield” posture to a mature IP rights management approach for coping with the new competitive landscape in the Aerospace & Defence Industry 2021 Leone, Maria Isabella; Rogo, Francesco
Elettricità Futura: the challenge for integration, innovation and sustainability in the electric industry 2020 Caroli, Matteo; Pongelli, Claudia; Valentino, Alfredo
Facing a new World: Repositioning Police Services for the 21st Century 2019 Homberg, Fabian
What happens in Vegas, stays in Vegas? A young traveler’s decision making problem 2020 Homberg, Fabian; Schoeneborn, Dennis
Individual exposure, elaboration and somatization of competing institutional logics: the paradoxical case of Ivo Watts-Russell 2020 e Cunha, Miguel Pina; Giustiniano, Luca
Medici: Masters of Florence Around the Globe 2020 Pirolo, L.; Nasta, L.
What is Her Story?: Investigating sexual harassment in the modern workplace 2020 Balachandran Nair, Lakshmi
“Mischief unmanaged”: Approaching ethics in qualitative business and management research with Harry Potter 2020 Balachandran Nair, Lakshmi
Appraising Scholarly Impact Using Directed Qualitative Content Analysis: A Study of Article Title Attributes in Management Research 2018 Balachandran Nair, L
Prodotti della tipologia (ordinati per Data di deposito in Decrescente ordine): 1 a 20 di 26
Legenda icone

  •  file ad accesso aperto
  •  file disponibili sulla rete interna
  •  file disponibili agli utenti autorizzati
  •  file disponibili solo agli amministratori
  •  file sotto embargo
  •  nessun file disponibile

Scopri
Collezione
  • 05 - Altra tipologia (OTHER RESEARCH OUTPUT)26
Autore
  • Mazzù, Marco Francesco7
  • Acciarini, Chiara5
  • Balachandran Nair, Lakshmi4
  • Leone, Maria Isabella3
  • Caroli, Matteo Giuliano2
  • Homberg, Fabian Kurt Falk2
  • Giustiniano, Luca1
  • Jell-Ojobor, Maria1
  • Kazemargi, Niloofar1
  • Nasta, Luigi1
Data di pubblicazione
  • 20224
  • 20214
  • 202011
  • 20191
  • 20181
  • 20175
Editore
  • LUISS University Press14
  • McGraw-Hill Education5
  • SAGEP Editori2
  • Luiss - Libera Università Internazionale degli Studi Sociali Guido Carli1
  • Luiss BS (Luiss Business School)1
  • SAGE Publications1
Keyword
  • Marketing7
  • Communication4
  • Promotion3
  • Automotive1
  • automotive1
  • BlockChain1
  • Brand Merger1
  • Branding1
  • Consumer Decision Journey1
  • Corporate Social Responsibility1
Lingua
  • eng19
  • ita7
Accesso al fulltext
  • open16
  • reserved10