Amplifon in the US: A Story of Customer-Centric International Growth
2022 Majocchi, Antonio; Zattoni, Alessandro
Open Social Innovation local ecosystems: The case of Dolomiti Innovation Valley
2023 Tricarico, Luca; Leone, Maria Isabella; De Propris, Luciano; Lelo, Arda
The Role of Strategic Fundraising in Marketing Plan of Non-profit Companies: The Case of Susan G. Komen Italy
2021 Mazzù, Marco Francesco; Masetti, Riccardo; Serafini, Ludovica
smart - Continuous Conceptual Innovation with “Limited” Product Innovation: The Strategic Role of Communication to reinforce Brand Equity
2021 Mazzù, Marco Francesco; Jelinek, Radek
Brand Development through Brand Extension and Licensing: Pininfarina Extra
2020 Mazzù, Marco Francesco
Digital Enablers for New Decision Journeys: Creating and Adopting Digital Touch Points – Sorgenia
2020 Mazzù, Marco Francesco; Serafini, Ludovica
Maccarese – From agriculture to food tech: Trading-Up and De-Commoditizing Valuable Raw Materials
2022 Mazzù, Marco Francesco; Benetton, Andrea; Baccelloni, Angelo; Lavini, Ludovico
«Value and values»: purpose, reputation e scelte di brand nella fusione WINDTRE
2022 Mazzù, Marco Francesco; Caroli, Matteo Giuliano
Macron: The Strategic Role of Sponsorship to Sustain Brand Growth
2020 Mazzù, Marco Francesco; Gambicorti, Antea
Can Social Innovation and Proximity Save Our Cities?: Reflections on the “Accelerator for the Local Economy” Case in Milan
2022 Tricarico, Luca; Leone, Maria Isabella
The good, the bad, and the grey: Qualitative management research and ethical data collection from social media communities
2022 Balachandran Nair, Lakshmi
Sustainable Value Chain Management in the Diamond Industry – The Case of Samarth Diamond
2021 Jell-Ojobor, Maria; Wudaru, SRITEJA REDDY
ACEA Thinking Outside ACEA. How a 110-Years Old, Asset-Intensive Company Innovates its Innovation Model and Designs an Innovation Factory
2020 Leone, Maria Isabella; de Lorenzis, Laura
LEONARDO’s IP Evolution. From a “Sword and Shield” posture to a mature IP rights management approach for coping with the new competitive landscape in the Aerospace & Defence Industry
2021 Leone, Maria Isabella; Rogo, Francesco
Elettricità Futura: the challenge for integration, innovation and sustainability in the electric industry
2020 Caroli, Matteo Giuliano; Pongelli, Claudia; Valentino, Alfredo
Facing a new World: Repositioning Police Services for the 21st Century
2019 Homberg, Fabian Kurt Falk
What happens in Vegas, stays in Vegas? A young traveler’s decision making problem
2020 Homberg, Fabian Kurt Falk; Schoeneborn, Dennis
Individual exposure, elaboration and somatization of competing institutional logics: the paradoxical case of Ivo Watts-Russell
2020 e Cunha, Miguel Pina; Giustiniano, Luca
Medici: Masters of Florence Around the Globe
2020 Pirolo, Luca; Nasta, Luigi
What is Her Story?: Investigating sexual harassment in the modern workplace
2020 Balachandran Nair, Lakshmi
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile
Scopri
Collezione
- 05 - Altra tipologia (OTHER RESEARCH OUTPUT)28
Data di pubblicazione
- 20231
- 20225
- 20214
- 202011
- 20191
- 20181
- 20175
Editore
- LUISS University Press16
- McGraw-Hill Education5
- SAGEP Editori2
- Luiss - Libera Università Internazionale degli Studi Sociali Guido Carli1
- Luiss BS (Luiss Business School)1
- SAGE Publications1
Keyword
- Marketing7
- Communication4
- Promotion3
- Automotive1
- automotive1
- BlockChain1
- Brand Merger1
- Branding1
- Consumer Decision Journey1
- Corporate Social Responsibility1
Lingua
- eng21
- ita7
Accesso al fulltext
- open18
- reserved10