We propose that consumers are more likely to share positive (negative) experiences with others after choosing from assortments perceived as larger (smaller). Four experiment provide evidence for the effect and the underlying role of consumers’ feelings of pride resulting from the interaction between consumption experience valence and perceived assortment size.

How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing / De Angelis, Matteo; Carpenter, Gregory S.; Dubois, David; Costabile, Michele. - (2017), pp. 578-579.

How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing

De Angelis, Matteo
Conceptualization
;
Costabile, Michele
Membro del Collaboration Group
2017

Abstract

We propose that consumers are more likely to share positive (negative) experiences with others after choosing from assortments perceived as larger (smaller). Four experiment provide evidence for the effect and the underlying role of consumers’ feelings of pride resulting from the interaction between consumption experience valence and perceived assortment size.
How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing / De Angelis, Matteo; Carpenter, Gregory S.; Dubois, David; Costabile, Michele. - (2017), pp. 578-579.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/177995
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