How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing

De Angelis, Matteo; Carpenter, Gregory S.; Dubois, David; Costabile, Michele

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We propose that consumers are more likely to share positive (negative) experiences with others after choosing from assortments perceived as larger (smaller). Four experiment provide evidence for the effect and the underlying role of consumers’ feelings of pride resulting from the interaction between consumption experience valence and perceived assortment size.

Titolo:	How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing
Autori:	DE ANGELIS, MATTEO Carpenter, Gregory S. Dubois, David COSTABILE, MICHELE mostra contributor esterni nascondi contributor esterni
Data di pubblicazione:	Being printed
Abstract:	We propose that consumers are more likely to share positive (negative) experiences with others after choosing from assortments perceived as larger (smaller). Four experiment provide evidence for the effect and the underlying role of consumers’ feelings of pride resulting from the interaction between consumption experience valence and perceived assortment size.
Handle:	http://hdl.handle.net/11385/177995
Appare nelle tipologie:	02.1 - Capitolo o saggio su monografia (Monograph’s Chapter/Essay)

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Assortment size and WOM_FINAL.pdf		Documento in Post-print	DRM non definito	Administrator

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