This paper investigates the effect of luxury companies’ CSR initiatives on consumers’ willingness to buy luxury products. External CSR initiatives, related to legal and philanthropic dimensions, are more effective than internal ones, related to economic and ethical dimensions. This effect is particularly strong for consumers with a status-oriented luxury approach.
An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives / Amatuli, Cesare; De Angelis, Matteo; Korschun, Daniel; Romani, Simona. - 11:(2018), pp. "-"-"-".
An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives
De Angelis, MatteoConceptualization
;Romani, SimonaMembro del Collaboration Group
2018
Abstract
This paper investigates the effect of luxury companies’ CSR initiatives on consumers’ willingness to buy luxury products. External CSR initiatives, related to legal and philanthropic dimensions, are more effective than internal ones, related to economic and ethical dimensions. This effect is particularly strong for consumers with a status-oriented luxury approach.
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