We investigate how people’s tendency to share more versus less extreme opinions about controversial topics is affected by the online sharing platform. Across three experiments we demonstrate that more extreme opinions tend to be shared via email, while less extreme opinions tend to be shared via post on social networks.
Topic Controversy and Wom: the Effect of Opinion Extremeness on Sharing / Tassiello, Vito; De Angelis, Matteo; Amatulli, Cesare; Costabile, Michele. - 44:(2016), pp. 651-652.
Topic Controversy and Wom: the Effect of Opinion Extremeness on Sharing
TASSIELLO, VITO;DE ANGELIS, MATTEO;COSTABILE, MICHELE
2016
Abstract
We investigate how people’s tendency to share more versus less extreme opinions about controversial topics is affected by the online sharing platform. Across three experiments we demonstrate that more extreme opinions tend to be shared via email, while less extreme opinions tend to be shared via post on social networks.
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