After the passing of the Corporate Social Responsibility Act, 2104 in India, the question organizations face is not whether they should engage in CSR, but how? Most of the CSR strategy follows a top down approach. This causes alienation of the employees of the organization as they may not necessarily relate with the CSR initiative which was chosen by the few at the top. So how can organizations create a CSR strategy so that not only more employees participate, but also they can relate more with the CSR initiative and eventually the organization? We offer a bottom up approach which we call as ‘Cafeteria menu’ approach to effectively implement CSR strategy by making it more participatory, especially for employee volunteering.

Side Dish of Volunteering: Cafeteria Approach to Implement CSR Strategy / Kella, Chintan; Maiolini, Riccardo; Sharma, Ekta; Giustiniano, Luca. - Contextualizing Strategic Management in Asia: Institutions, Innovation and Internationalization, (2016), pp. 1-7. (Strategic Management Society - SMS Special conference, Hing Kong, December 10-12, 2016).

Side Dish of Volunteering: Cafeteria Approach to Implement CSR Strategy

KELLA, CHINTAN;MAIOLINI, RICCARDO;GIUSTINIANO, LUCA
2016

Abstract

After the passing of the Corporate Social Responsibility Act, 2104 in India, the question organizations face is not whether they should engage in CSR, but how? Most of the CSR strategy follows a top down approach. This causes alienation of the employees of the organization as they may not necessarily relate with the CSR initiative which was chosen by the few at the top. So how can organizations create a CSR strategy so that not only more employees participate, but also they can relate more with the CSR initiative and eventually the organization? We offer a bottom up approach which we call as ‘Cafeteria menu’ approach to effectively implement CSR strategy by making it more participatory, especially for employee volunteering.
Corporate Social Responsibility, Employee volunteering, new organizational forms, employee engagement
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Descrizione: Accepted proposal (July 13, 2016)
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/166194
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