| Nome |
# |
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The importance of dream in advertising: luxury versus mass market, file e163de41-f221-19c7-e053-6605fe0a8397
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1.184
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Fenomenologia del consumo HoReCa: Una ricerca induttiva per una nuova metolodogia di analisi, file e163de41-b970-19c7-e053-6605fe0a8397
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820
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Positive Versus Negative WOM: The Role of Audience Expertise, file e163de41-b313-19c7-e053-6605fe0a8397
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612
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Negative with Friends, Positive with Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence, file e163de41-6208-19c7-e053-6605fe0a8397
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372
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Topic Controversy and Wom: the Effect of Opinion Extremeness on Sharing, file e163de41-d77a-19c7-e053-6605fe0a8397
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318
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Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses, file e163de42-7014-19c7-e053-6605fe0a8397
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268
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On Braggarts and Gossips: Why Consumers Generate Positive but Transmit Negative Word-of-Mouth, file e163de41-4500-19c7-e053-6605fe0a8397
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246
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HOW LANGUAGE AROUSAL SHAPES RESPONSES TO INFLUENCERSPONSORED CONTENT, file 9fbb9e14-ed97-4d4c-8e20-59c9befea377
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208
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Hedonic vs. Utilitarian luxury brands’ communication, file e163de42-cd8f-19c7-e053-6605fe0a8397
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177
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Anti-Counterfeiting Strategy Unfolded A Closer Look to the Case of a Large Multinational Manufacturer, file e163de42-de72-19c7-e053-6605fe0a8397
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171
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Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions, file e163de41-bfec-19c7-e053-6605fe0a8397
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159
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The Selfish Side of Sharing: Effects of Need for Control on Advice Giving, file e163de41-b504-19c7-e053-6605fe0a8397
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152
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Friends vs. Strangers: How Closeness Impacts Social Sharing, file e163de41-f459-19c7-e053-6605fe0a8397
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152
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Luxury and sustainability: The role of corporate social responsibility, file e163de41-e7c6-19c7-e053-6605fe0a8397
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123
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The Effect of Audience Expertise and Information Valence and WOM Transmission, file e163de41-c36b-19c7-e053-6605fe0a8397
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116
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context, file e163de42-c799-19c7-e053-6605fe0a8397
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101
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Context Effects in Word-of-Mouth Communications: The Effect of Crowdedness on Social Transmission, file e163de41-c416-19c7-e053-6605fe0a8397
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95
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Do not put the blame on me: Asymmetric responses to service outcome with autonomous vehicles versus human agents, file 3e972003-f3db-4cb5-bad8-9c261da4dd43
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86
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Do Others Influence What We Say? The Impact of Perceived Social Distance on WOM Valence, file e163de41-4505-19c7-e053-6605fe0a8397
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86
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Augmented Reality Makes Me Feel So Excited: Evidence from Physiological and Self-Reported Measures, file e163de42-d1ba-19c7-e053-6605fe0a8397
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73
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Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affects Word-of-Mouth Valence through Self-Construal, file e163de41-bfde-19c7-e053-6605fe0a8397
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70
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Sustainable Luxury and Word of Mouth: The Effect Of Shame and Individualism, file e163de41-eadb-19c7-e053-6605fe0a8397
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64
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The Effect of Adding Features on Product Attractiveness: the Role of Product Perceived Congruity, file e163de41-bfa4-19c7-e053-6605fe0a8397
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55
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The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures, file e163de42-f4e1-19c7-e053-6605fe0a8397
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51
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Do Others Influence What We Say? The Impact of Interpersonal Closeness on Word-of-Mouth Valence, file e163de41-c414-19c7-e053-6605fe0a8397
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45
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The atypicality of sustainable luxury products, file e163de42-de6d-19c7-e053-6605fe0a8397
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44
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Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content, file 5e54dc24-a221-4119-91aa-dbab6d83ca73
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17
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Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention, file e163de41-b89b-19c7-e053-6605fe0a8397
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14
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I might try it: Marketing actions to reduce consumer disgust toward insect-based food, file 2c5b6e2d-b915-49fd-968d-97a7666736b2
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12
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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame, file e163de41-d92e-19c7-e053-6605fe0a8397
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11
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Luxury Brands and Sustainability: The Differential Role of CSR Dimensions and Consumers’ Traits, file e163de41-f47d-19c7-e053-6605fe0a8397
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11
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Luxury marketing: vendere il lusso nell'epoca della sostenibilità, file e163de41-ec10-19c7-e053-6605fe0a8397
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10
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Product touch in the real and digital world: How do consumers react?, file e163de42-5c71-19c7-e053-6605fe0a8397
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10
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A picture says more than a thousand words: Using consumer neuroscience to study Instagram users' responses to influencer advertising, file e163de42-fb43-19c7-e053-6605fe0a8397
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10
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Will I Share Positive Or Negative Word-Of-Mouth? An Analysis Of The Joint Effect Of Consumption Experience Valence And Choice Assortment On Sharing Behavior, file e163de41-e107-19c7-e053-6605fe0a8397
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9
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Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibilities Strategies, file e163de41-f87e-19c7-e053-6605fe0a8397
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9
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The Artification of Luxury: How Art can affect Perceived Durability and Purchase Intention of Luxury Products, file e163de42-6d4e-19c7-e053-6605fe0a8397
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9
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The role of branded “Made in Italy” Museums in revitalizing tourism: a quali-quantitative research, file b6d5ad3b-bb37-4ec5-a4e1-e6c2826fd697
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8
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Il processo di value delivery: le politiche di comunicazione e distribuzione, file e163de41-b753-19c7-e053-6605fe0a8397
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8
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Contesti di scelta e social communication, file e163de41-f165-19c7-e053-6605fe0a8397
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8
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Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services, file e163de42-28eb-19c7-e053-6605fe0a8397
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8
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The Appeal of Sustainability in Luxury Hospitality: An Investigation on the Role of Perceived Integrity, file e163de42-8be8-19c7-e053-6605fe0a8397
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8
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Analisi dei mercati e value proposition: le politiche di prezzo e prodotto, file e163de41-b6fa-19c7-e053-6605fe0a8397
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7
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Negative Word-Of-Mouth About Unsustainable Luxury Products: An Examination Of Shame And Cultural Orientation, file e163de41-d77f-19c7-e053-6605fe0a8397
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7
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The effect of environmental crowdedness on word-of-mouth, file e163de41-e04d-19c7-e053-6605fe0a8397
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7
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Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy and Entrepreneurship, file e163de41-fdc9-19c7-e053-6605fe0a8397
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7
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Card versus Cash donations: An investigation of donors' evaluations, file e163de42-5412-19c7-e053-6605fe0a8397
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7
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An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication, file e163de42-5527-19c7-e053-6605fe0a8397
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7
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Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations, file e163de42-5aba-19c7-e053-6605fe0a8397
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7
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Ethical Consumption: The Role of Emotions in the Purchase of Fair Trade Apparel Products, file e163de42-5abe-19c7-e053-6605fe0a8397
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7
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An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication, file e163de42-5b24-19c7-e053-6605fe0a8397
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7
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Omnichannel Shopping Experiences for Fast fashion and Luxury Brands. An Exploratory Study, file e163de42-c5aa-19c7-e053-6605fe0a8397
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7
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The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ Behavior, file e163de41-b4f2-19c7-e053-6605fe0a8397
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6
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Sharing Extreme Opinions about Controversial Topics: The Moderating Role of Online Communication Platforms, file e163de41-b7fb-19c7-e053-6605fe0a8397
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6
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The Effect of Touch on Consumer Attitude Towards Autotelic and Instrumental Products, file e163de41-bb21-19c7-e053-6605fe0a8397
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6
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Piattaforme digitali e rischio sociale nella condivisione di opinioni estreme, file e163de41-f135-19c7-e053-6605fe0a8397
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6
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Analyzing online reviews in hospitality: data-driven opportunities for predicting the sharing of negative emotional content, file e163de42-2d70-19c7-e053-6605fe0a8397
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6
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Negative Word of Mouth about Luxury Goods: An Empirical Investigation of the Role of Guilt Feelings, file e163de42-5410-19c7-e053-6605fe0a8397
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6
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Self-Construals Theory Applications for an Effective Communication of Sustainable Luxury, file e163de42-6d56-19c7-e053-6605fe0a8397
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6
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Sustainability in the Apparel Industry: the Role of Consumers’ Fashion Consciousness, file e163de42-6ffe-19c7-e053-6605fe0a8397
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6
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Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures, file e163de42-c8f7-19c7-e053-6605fe0a8397
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6
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Compensatory Advice Giving: How Experiencing A Need for Control Makes You Advise More, file e163de41-b0fd-19c7-e053-6605fe0a8397
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5
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Stuck in the Middle: the Psychophysics of Goal Pursuit, file e163de41-b488-19c7-e053-6605fe0a8397
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5
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The Luxury Fashion Market in Russia: Evolution and Future Opportunities, file e163de41-b6ed-19c7-e053-6605fe0a8397
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5
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Luxury, Sustainability, and Corporate Social Responsibility: Insights from Fashion Luxury Case Studies and Consumers’ Perceptions, file e163de41-dd76-19c7-e053-6605fe0a8397
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5
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Efficacia delle raccomandazioni online relative ai servizi, file e163de42-027b-19c7-e053-6605fe0a8397
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5
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Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality, file e163de42-3505-19c7-e053-6605fe0a8397
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5
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Hi Alexa!: Robotic word-of-mouth and motives to talk with a conversational agent, file e163de42-5b27-19c7-e053-6605fe0a8397
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5
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Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands, file e163de42-6e20-19c7-e053-6605fe0a8397
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5
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An Investigation of Unsustainable Luxury: How Guilt Drives Negative Word-of-Mouth, file e163de42-870f-19c7-e053-6605fe0a8397
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5
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Investor’s Intrinsic Motives and the Valence of Word-of Mouth in Sequential Decision-Making, file e163de42-c5a5-19c7-e053-6605fe0a8397
|
5
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Anxious Attachment Style and Consumer Physiological Emotional Responses to Human–Robot Service Interactions, file e163de42-d63d-19c7-e053-6605fe0a8397
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5
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Consumers’ Self-Reported and Brain Responses to Advertising Post on Instagram: The effect of Number of Followers and Argument Quality, file e163de42-fd6c-19c7-e053-6605fe0a8397
|
5
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I might try it: Marketing actions to reduce consumer disgust toward insect-based food, file a640e2b1-4190-42e6-9b8d-a1ab5e220ee2
|
4
|
|
Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intentions, file e163de41-9d76-19c7-e053-6605fe0a8397
|
4
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|
How to Make Better Consumers in Luxury: The Role of Shame and Empathy, file e163de41-b4f9-19c7-e053-6605fe0a8397
|
4
|
|
How and Why Audience’s Expertise Shapes Word-of-Mouth Valence, file e163de41-b838-19c7-e053-6605fe0a8397
|
4
|
|
The role of design similarity in consumers' evaluation of new green products: An investigation of luxury fashion brands, file e163de41-d6d5-19c7-e053-6605fe0a8397
|
4
|
|
An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives, file e163de41-f99e-19c7-e053-6605fe0a8397
|
4
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Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption, file e163de42-074b-19c7-e053-6605fe0a8397
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4
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The Effect of Social Density on Word-of-Mouth, file e163de42-1da4-19c7-e053-6605fe0a8397
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4
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The Role of Luxury Consumption Motivations in Luxury Brand Communication, file e163de42-1e66-19c7-e053-6605fe0a8397
|
4
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|
Consumers’ attitudes toward sustainable luxury products: The role of perceived uniqueness and conspicuous consumption orientation, file e163de42-eebf-19c7-e053-6605fe0a8397
|
4
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|
Is it recycled or recyclable? Improving consumers’ perceptions of recycled plastic packages for food products, file 40c84361-d8ea-4132-b4b5-b3dd49b64112
|
3
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|
An Empirical Analysis of WOM Extremeness in Controversial Topics, file e163de41-4634-19c7-e053-6605fe0a8397
|
3
|
|
The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity, file e163de41-b01a-19c7-e053-6605fe0a8397
|
3
|
|
Did it happen To Whom? New Insights Into the Relative Effect of Positive and Negative Product Judgments on WOM, file e163de41-b760-19c7-e053-6605fe0a8397
|
3
|
|
A Meta-Analysis of Satisfaction with Complaint Handling, file e163de41-b7cf-19c7-e053-6605fe0a8397
|
3
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Generalizations About Satisfaction with Complaint Handling, file e163de41-b7d2-19c7-e053-6605fe0a8397
|
3
|
|
Sustainable Luxury Brands: Evidence from Research and Implications for Managers, file e163de41-e287-19c7-e053-6605fe0a8397
|
3
|
|
Unsustainable Luxury and Negative Word-Of-Mouth: The Role of Shame and Consumers’ Cultural Orientation, file e163de41-f2d5-19c7-e053-6605fe0a8397
|
3
|
|
Understanding purchase determinants of luxury vintage products, file e163de42-2586-19c7-e053-6605fe0a8397
|
3
|
|
Temporal dynamism in country of origin effect The malleability of Italians’ perceptions regarding the British sixties, file e163de42-36f8-19c7-e053-6605fe0a8397
|
3
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|
Consumer reactions to unsustainable luxury: a cross-country analysis, file e163de42-c2b7-19c7-e053-6605fe0a8397
|
3
|
|
Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions, file e163de42-c627-19c7-e053-6605fe0a8397
|
3
|
|
The effect of number of followers and argument quality on online users’ automatic responses to Instagram advertising post, file e163de42-ed50-19c7-e053-6605fe0a8397
|
3
|
|
On Braggarts and Gossips: Why Consumers Generate Positive but Transmit Negative Word-of-Mouth, file e163de41-8146-19c7-e053-6605fe0a8397
|
2
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|
Dissemination of Positive and Negative Commercial Information: Evidence of Negativity Bias, file e163de41-b456-19c7-e053-6605fe0a8397
|
2
|
|
On Braggarts and Gossips: Why Consumers Generate Positive but Transmit Negative Word of Mouth, file e163de41-b493-19c7-e053-6605fe0a8397
|
2
|
|
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence, file e163de41-b68b-19c7-e053-6605fe0a8397
|
2
|
| Totale |
6.281 |