The contribution of the PLM to firms internationalization: A case in the footwear industry

As the globalization of markets in the footwear industry became more evident, several restrictions have been imposed by international directives, standards and regulations, and market requirements. Such external needs are progressively pushing the footwear manufacturers to introduce continuous improvements in their production processes and in general in the firm management. This working paper represents the first step of a research with the aim of evaluating the impact of PLM on a firm internazionalization in the fashion industry. The investigation is at the level of PLM as a business strategy as well as set of technical tools. The research approach mainly includes a survey on footwear industries located in the district of the “Riviera del Brenta” of the Veneto Region in Italy.