De Angelis, Matteo; Kraus, Paul; Carpenter, Gregory S.. (2010). Competitive Brand Differentiation: Choosing Between Being Better and Being Different. In Copenhagen Business School (Eds.), The Six Sense: The Essentials of Marketing: Conference Proceedings 39th EMAC Conference, Copenhagen, 1-4 June 2010 (pp. 187-187). Copenhagen Business School. Isbn: 978-87-92569-01-1.
Competitive Brand Differentiation: Choosing Between Being Better and Being Different
DE ANGELIS, MATTEO;
2010
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