The classic goal-gradient hypothesis posits that motivation increases monotonically with proximity to a goal. However, we show that motivation is higher when either far or close to a goal, and decreases halfway to a goal. The psychophysics of goal pursuit accounts for this tendency to get “stuck in the middle.”
Stuck in the Middle: the Psychophysics of Goal Pursuit / Bonezzi, Andrea; Brendl, Miguel; De Angelis, Matteo. - 38:(2011), pp. 72-72.
Stuck in the Middle: the Psychophysics of Goal Pursuit
DE ANGELIS, MATTEO
2011
Abstract
The classic goal-gradient hypothesis posits that motivation increases monotonically with proximity to a goal. However, we show that motivation is higher when either far or close to a goal, and decreases halfway to a goal. The psychophysics of goal pursuit accounts for this tendency to get “stuck in the middle.”
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