De Angelis, Matteo; Carpenter, Gregory S.. (2008). The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity. In EMAC (European Marketing Academy) (Eds.), Marketing landscape: A pause for thought: Conference Proceedings, 37th EMAC Annual Conference 2008, 27-30 May, Brighton, U.K. (pp. 70-70). University of Brighton. Isbn: 978-1-905593-42-2.
The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity
DE ANGELIS, MATTEO;
2008
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