The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity / DE ANGELIS, Matteo; Carpenter, Gregory S.. - (2008), pp. 70-70.
Titolo: | The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity | |
Autori: | ||
Data di pubblicazione: | 2008 | |
Citazione: | The Effect of Adding Product Features on Product Attractiveness: The Role of the Interaction Between New Features' Number and Product Perceived Congruity / DE ANGELIS, Matteo; Carpenter, Gregory S.. - (2008), pp. 70-70. | |
Handle: | http://hdl.handle.net/11385/81490 | |
ISBN: | 978-1-905593-42-2 | |
Appare nelle tipologie: | 02.1 - Capitolo o saggio su monografia (Monograph’s Chapter/Essay) |
File in questo prodotto:
File | Descrizione | Tipologia | Licenza | |
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2008 De Angelis and Carpenter_EMAC.pdf | Versione dell'editore | DRM non definito | Administrator |
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