The adoption of specific idea management programs is becoming a strategic asset for organizations as they are increasingly trying to adopt specific organizational solutions to detect, fertilize, evaluate and promote new idea generation within and across their boundaries. The centrality of ideas generation is linked to its vital characteristic of being the main source for new products, services, processes, and drivers of change. This papers deals with the controversial role of general organizational setting and closely focuses on the rewards mechanisms that can further nurture creativity. We submit that understanding of the motivational drivers as well as acknowledging the importance of the organizational settings for individual learning behavior and idea generation is crucial in order to distill the links between idea generation and incentive structures. Consistently, we will conduct a theoretical understanding of the phenomenon in order to explain how new ideas can be nurtured through the adoption of a routine system aligned with general human resource management policy.