This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
Titolo: | Consumer – brand relationships in West Bank. Non-western grounded theory? |
Autori: | |
Data di pubblicazione: | 2009 |
Rivista: | |
Abstract: | This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective. |
Handle: | http://hdl.handle.net/11385/3555 |
Appare nelle tipologie: | 01.1 - Articolo su rivista (Article) |
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