This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.

Consumer – brand relationships in West Bank. Non-western grounded theory? / D., Dalli; Romani, Simona; H., Sadeh. - In: FINANZA MARKETING E PRODUZIONE. - ISSN 1593-2230. - (2009), pp. 48-64.

Consumer – brand relationships in West Bank. Non-western grounded theory?

ROMANI, SIMONA;
2009

Abstract

This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
Consumer – brand relationships in West Bank. Non-western grounded theory? / D., Dalli; Romani, Simona; H., Sadeh. - In: FINANZA MARKETING E PRODUZIONE. - ISSN 1593-2230. - (2009), pp. 48-64.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/3555
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