This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
D., Dalli; Romani, Simona; H., Sadeh. (2009). Consumer – brand relationships in West Bank. Non-western grounded theory?. FINANZA MARKETING E PRODUZIONE, (ISSN: 1593-2230), 48-64.
Consumer – brand relationships in West Bank. Non-western grounded theory?
ROMANI, SIMONA;
2009
Abstract
This paper focuses on consumer-brand relationships on the West Bank, one of the Palestinian territories. Our concern is to address the reproduction-resistance dimension of local consumption practices, Results will be interpreted from the point of view of local subjects in an ethnoconsumerist perspective.
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