Counterfeiting is an expanding and increasingly relevant phenomenon in contemporary markets that has a particular impact on luxury branded goods. Most academic literature to date has focused its attention on the determinants of purchase, underestimating the consumption phase. This paper aims to fi ll this gap by investigating how people consume counterfeit luxury products. Our results help us to better understand the phenomenon as a whole, with the objective of providing useful insights for the companies that produce luxury goods, and assisting them in realising effective policies for stemming counterfeiting.

Consumption practices of counterfeit luxury goods in the Italian context / Gistri, G; Romani, Simona; Pace, S; Gabrielli, V; Grappi, S.. - In: JOURNAL OF BRAND MANAGEMENT. - ISSN 1350-231X. - (2009), pp. 364-374.

Consumption practices of counterfeit luxury goods in the Italian context

ROMANI, SIMONA;
2009

Abstract

Counterfeiting is an expanding and increasingly relevant phenomenon in contemporary markets that has a particular impact on luxury branded goods. Most academic literature to date has focused its attention on the determinants of purchase, underestimating the consumption phase. This paper aims to fi ll this gap by investigating how people consume counterfeit luxury products. Our results help us to better understand the phenomenon as a whole, with the objective of providing useful insights for the companies that produce luxury goods, and assisting them in realising effective policies for stemming counterfeiting.
Consumption practices of counterfeit luxury goods in the Italian context / Gistri, G; Romani, Simona; Pace, S; Gabrielli, V; Grappi, S.. - In: JOURNAL OF BRAND MANAGEMENT. - ISSN 1350-231X. - (2009), pp. 364-374.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11385/3554
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