Study 1: Unveiling the Impact of Front-of-Pack Nutritional Labels in Conflicting Nutrition Information – A Congruity Perspective on Olive Oil. Study 2: Framing Health: Understanding Consumer Resistance to Gain and Loss Messages. Study 3: Turn Anger into Action: How Persuasion Knowledge Activation Outperforms Health Knowledge Intervention—the Empowering Mechanism of Psychological Reactance. Study 4: How Social and Sensory Appeals Shape Aversion in Diverging Ways Toward Insect-Based Food.
He, Jun. (2025-12-03). How marketing communication shapes consumer choices toward healthier foods [Dottorato di Ricerca in Management]. Luiss Guido Carli. Doi: 10.13119/11385/258198. https://hdl.handle.net/11385/258198 http://dx.doi.org/10.13119/11385/258198
How marketing communication shapes consumer choices toward healthier foods
Jun, He
2025
Abstract
Study 1: Unveiling the Impact of Front-of-Pack Nutritional Labels in Conflicting Nutrition Information – A Congruity Perspective on Olive Oil. Study 2: Framing Health: Understanding Consumer Resistance to Gain and Loss Messages. Study 3: Turn Anger into Action: How Persuasion Knowledge Activation Outperforms Health Knowledge Intervention—the Empowering Mechanism of Psychological Reactance. Study 4: How Social and Sensory Appeals Shape Aversion in Diverging Ways Toward Insect-Based Food.
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