06 - Tesi di dottorato (Doctoral Thesis)

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Essays on Digital Platforms and Ecosystems

The thesis contributes to the growing literature on Digital Platform Ecosystems (DPE) evolution by integrating resource orchestration (RO), dynamic capabilities (DC), and platform classification, offering insights into how DPE develop, adapt, and sustain competitive advantage. Digital Platforms (DP) unlike traditional organisations, leverage digital technologies for continuous evolution and growth (Huang et al., 2017; Rindova & Kotha, 2001). Their architecture fosters generativity (K...

Digital Transformation of Pharmaceutical Industry

Digital transformation (DT) in the Pharmaceutical Industry (PI) is a topic of increasing scholarly importance but remains underexplored within management studies. This thesis, comprising five scientific articles, addresses various aspects of DT in PI, offering significant contributions to existing literature and proposing new research perspectives, in particular: 1. To analyze the key technologies driving DT in PI. 2. To develop practical frameworks for implementing DT. 3. To integrate ...

Weaving AI into Society: The Co-Evolution of Artificial Intelligence and the social fabric of organizations

Before outlining the structure of the present dissertation, this section offers a narrative and discursive reflection on the path that led to this work, which represents the culmination of my Ph.D. journey. My interest in the study of technology emerged naturally in response to the widespread enthusiasm surrounding the advent of technologies commonly associated with the Fourth Industrial Revolution. Smart contracts, blockchain technology, and cloud computing are just a few examples of the tec...

Platform governance for an open research and innovation ecosystem in a local knowledge polity

La tesi propone un’analisi teorica ed empirica sulla governance di piattaforme digitali e istituzionali per la creazione di ecosistemi di ricerca e innovazione fondati sul paradigma dell’apertura e della condivisione di prerogative, conoscenze, dati e migliori pratiche, sociali e tecnologiche, tra i diversi attori dei sistemi sociali e normativi che costituiscono le odierne società complesse. L’obiettivo specifico è di tratteggiare un modello di governance di piattaforma digitale e istituzion...

Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements

Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.

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