Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.

Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements / Aziz, Fizzah. - (2025 Mar 20). [10.13119/11385_249821]

Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements

Aziz, Fizzah
2025

Abstract

Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.
20-mar-2025
DT10054
Influencer Marketing. Influencer Impact. Influencer evolution. Aesthetics. Visual harmony. Virtual Influencer Design. Virtual influencer ownership.
Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements / Aziz, Fizzah. - (2025 Mar 20). [10.13119/11385_249821]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/249821
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