Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.
Aziz, Fizzah. (2025-03-20). Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements [Dottorato di Ricerca in Management]. Luiss Guido Carli. Doi: 10.13119/11385_249821. https://hdl.handle.net/11385/249821 http://dx.doi.org/10.13119/11385_249821
Influencer marketing’s growth and evolution over the years and its effectiveness with regards to specific executional elements
Aziz, Fizzah
2025
Abstract
Paper 1: The IMPACT Framework: A look at the present and future of influencer marketing (A Systematic Review and Research Agenda). Paper 2: Judge a Book by its Cover: The Impact of Visually Appealing Instagram Influencer Profiles. Can Visual harmony shape influencer impact? Paper 3: Virtual Influencers: An answer to the diversity dilemma? or a dilemma in themselves.
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