To better understand how time can affect VCs decision making, we focus on a particular time-related component, namely temporal landmarks. Apart from suggesting that people are more likely to pursue their goals immediately after experiencing a temporal landmark (Dai & Li, 2019; Hennecke & Converse, 2017), the sparse research also indicates that temporal landmarks can be used as a “nudge” technique to push people towards a desired outcome (Lee & Dai, 2017; Riis, 2014).
Sitonio, Camila; Lechner, Christian. (2021). The effects of temporal landmarks on venture capital investments. In Frontiers of Entrepreneurship Research 2021 (pp. 473- 473). https://digitalcollections.babson.edu/digital/collection/ferpapers/id/4066/rec/3.
The effects of temporal landmarks on venture capital investments
Christian Lechner
2021
Abstract
To better understand how time can affect VCs decision making, we focus on a particular time-related component, namely temporal landmarks. Apart from suggesting that people are more likely to pursue their goals immediately after experiencing a temporal landmark (Dai & Li, 2019; Hennecke & Converse, 2017), the sparse research also indicates that temporal landmarks can be used as a “nudge” technique to push people towards a desired outcome (Lee & Dai, 2017; Riis, 2014).
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