The effects of temporal landmarks on venture capital investments

To better understand how time can affect VCs decision making, we focus on a particular time-related component, namely temporal landmarks. Apart from suggesting that people are more likely to pursue their goals immediately after experiencing a temporal landmark (Dai & Li, 2019; Hennecke & Converse, 2017), the sparse research also indicates that temporal landmarks can be used as a “nudge” technique to push people towards a desired outcome (Lee & Dai, 2017; Riis, 2014).