Meet your Customers: The Marketing Analytics Collection

Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.