Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.
Meet your Customers: The Marketing Analytics Collection / Villarroel Ordenes, Francisco Javier; Cadili, Roberto. - (2023), pp. 1-197.
Meet your Customers: The Marketing Analytics Collection
Villarroel Ordenes, Francisco;
2023
Abstract
Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.File | Dimensione | Formato | |
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Meet _Your _Customers_v4.7_ebook.pdf
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