Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.

Meet your Customers: The Marketing Analytics Collection / Villarroel Ordenes, Francisco Javier; Cadili, Roberto. - (2023), pp. 1-197.

Meet your Customers: The Marketing Analytics Collection

Villarroel Ordenes, Francisco;
2023

Abstract

Meet Your Customers: The Marketing Analytics Collection with KNIME is a book aiming to amplify the use of marketing analytics methods and processes across academics, practitioners, and students. Using a low code, visual programing interface, we have designed and implemented a 17 of workflows (projects) that will allow you to tackle different marketing problems (e.g., measuring consumer mindsets or behavior). All workflows are free, open-source, and can be downloaded from the KNIME Community Hub in the “Machine Learning for Marketing” repository.
2023
978-3-9523926-3-8
Marketing Analytics, Data Science
Meet your Customers: The Marketing Analytics Collection / Villarroel Ordenes, Francisco Javier; Cadili, Roberto. - (2023), pp. 1-197.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/227118
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