Scholars and managers pay constantly their attention on Circular Economy (CE) as it constitutes an innovative lever for achieving economic, social and environmental sustainability. For decades, companies have used the common pillar of Corporate Social Responsibility (CSR) to enhance the sustainability approach. Although CSR is a broad and longstanding concept, how CSR and the recent concept of CE might be related has been overlooked up until now. The paper has the objective to analyse how, under the stakeholder theory, CSR might favor the emergence of CE. The analysis has been conducted in the Agribusiness sector as a relevant context because it is technologically dynamic and requires paying attention to all the stakeholders. We used a qualitative approach and the results of the research highlight that companies adopting CSR models are oriented towards circularity. This research contributes to a better scientific understanding of the impact of CSR on CE, and provides useful indications to managers to favor the two approaches and benefit all the stakeholders.

Corporate Social Responsibility and Circular Economy as a New Integrated Approach? / Morea, Donato; Fortunati, Simona; Cappa, Francesco; Oriani, Raffaele. - Academy of Management Annual Meeting Proceedings, (2022), pp. ---. (Academy of Management 82nd Annual Conference 2022, Seattle, 5-9 agosto 2022). [10.5465/AMBPP.2022.13295abstract].

Corporate Social Responsibility and Circular Economy as a New Integrated Approach?

Donato Morea
;
Francesco Cappa
;
Raffaele Oriani
2022

Abstract

Scholars and managers pay constantly their attention on Circular Economy (CE) as it constitutes an innovative lever for achieving economic, social and environmental sustainability. For decades, companies have used the common pillar of Corporate Social Responsibility (CSR) to enhance the sustainability approach. Although CSR is a broad and longstanding concept, how CSR and the recent concept of CE might be related has been overlooked up until now. The paper has the objective to analyse how, under the stakeholder theory, CSR might favor the emergence of CE. The analysis has been conducted in the Agribusiness sector as a relevant context because it is technologically dynamic and requires paying attention to all the stakeholders. We used a qualitative approach and the results of the research highlight that companies adopting CSR models are oriented towards circularity. This research contributes to a better scientific understanding of the impact of CSR on CE, and provides useful indications to managers to favor the two approaches and benefit all the stakeholders.
Corporate Social Responsibility, circular economy, integrated approach, tech, impact, agribusiness
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11385/224238
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